Established a Marketing Department; managed and implemented the execution of all digital content including website set-up, blogging and regular updates of social media and digital strategy, consequentially increasing all web activity, enquiries, donations, and referrals.Pivoted the organisation during the COVID 19 Pandemic and centre closure to create a digital outreach programme of activity to ensure the charity was able to continue to deliver its service to citizens, carers, staff, and our community connections. Being innovative and using digital platforms we had not used before and offering 1 to 1 technical support to keep everyone connected. This was recognised by the CPM’s Board of Trustees.Analysed the charity’s aims and activities and their fundraising ROI to power up a year on year, increasingly successful annual calendar, 'Communications and Events' programme to increase revenue generation raise awareness. Set up a committee of charities to be a part of an annual walk for inclusion in Birmingham and fundraiser ‘Wheel’n’Walk sponsored walk, securing corporate partnerships to secure event costs. Managing the event, space set up, risk assessments, volunteers, publicity, leading and public speaking.Become a 'Diversity and Inclusion' influencer, creating key links to raise awareness for the disability CP itself. Aiding multiple projects including Birmingham University Research for Women’s Health Services, women with CP and Birmingham Airport Accessibility Forum influencing change. Wrote and edited content, creating marketing materials with 'Canva' and 'Microsoft Office'. Enhanced internal and external written publicity through newsletters, leaflets, emails, fundraising packs, calendars and more. Led press interviews to raise awareness for campaigns, fundraising, disability awareness and events.Managed and developed a ‘Friends of CPM’ volunteering and work experience programme for students, parents, carers and the community.

Consult on marketing and development opportunities to help CIC Together Minds (Previously Sociability Care). Support Events | Fundraising | Marketing Strategy | Awareness.Helped create and manage parent and carer group 'Looking Forward' based at Cerebral Palsy Midlands to meet demands of community.Create promotional content and literature for 'Looking Forward' and manage web content/blogging/copy and social media posting.Help provide networking opportunities to help raise awareness for Together Minds.Assist in promoting activity and events.

Are you looking for new business? I network with West Midlands Business Owners and entrepreneurs every week, representing Cerebral Palsy Midlands as the Charity seat in BNI Action Birmingham, an online networking group. I also hold the role within the group as Event Co-ordinator.

A total of 144 hours were dedicated to comprehensive learning covering various subjects related to digital marketing. The subjects included Introduction to Digital Marketing, Market Research, Competitor Analysis, Social Media Strategies, Search Engine Optimisation (SEO), Paid Advertising Techniques, Content Marketing Fundamentals, Email Marketing Best Practices, Marketing Analytics and Conversion Rate Optimisation, and Developing Effective Marketing Strategies. The course was equivalent to an intensive level 3 program. As part of the course, a portfolio project was assigned that focused on creating a client pitch. This project centred around the STDC funnel, customer persona development, and portfolio management assignments. Developing Effective Marketing StrategiesIntensive level 3 equivalent.Portfolio Project:Focused on creating a client pitch centred around the STDC funnel, customer persona development, and portfolio management assignments.

To develop the alumni relations programme for Newman University.Developed the alumni 'Raisers Edge' CRM database to include all student and graduate data to increase student recruitment numbers and leads and to generate engagement for alumni. Create analysis and reports using CRM.Managing the communications for our alumni program including updating social media networks, creating marketing and promotional materials, developing alumni publications and promotional items; alumni magazine, quarterly newsletters, flyers, display stands, banners, graduation promotional items in line with company branding. Manage an interactive alumni portal through a Blackbaud NetCommunity website, Newman Alumni webpages of the Newman University website via their bespoke content management system to update news, events, benefits, promotions and any relevant information. Organised and managed alumni specific events and helped coordinate student recruitment open days and exhibits.Event managed University wide events such as Community days, graduations, building openings, University title celebrations, Cathedrals Group Half Marathons, concerts and lectures.Coordinated with internal departments and media agencies to guarantee on time, cost-effective delivery of all alumni marketing communications materials.Managed, developed and kept up to date all content and imagery for alumni specific webpages using CMS.

To assist and support the development of the alumni relations programme for Newman University College. Building internal relationships, being a key individual in developing the alumni database, expanding and promoting the alumni social media networks, creating marketing and promotional materials, organising and supporting Newman's graduation and open days as well as alumni events, benchmarking and prospect research activities, along with fundraising initiatives.* Assisted in the development of an effective marketing and communications strategy for alumni relations at Newman University to help establish contact with alumni and create an active and engaged alumni community. * Use and manage customer relationship management database (Raiser’s Edge) to foster relationships with alumni and keep accurate records. Achieved an alumni database of 18,000 alumni contacts in just 18 months.* Manage an interactive alumni portal through a Blackbaud NetCommunity website, Newman Alumni webpages of the Newman University website via their bespoke content management system to update news, events, benefits, promotions and any relevant information. * Manage social media activity on behalf of Newman Alumni on Facebook, Twitter and LinkedIn using Hootsuite, Tweepsect, Kred and Klout for efficiency and productivity. * Developed alumni publications and promotional items; alumni magazine, quarterly newsletters, flyers, display stands, banners, graduation promotional items in line with company branding. * Managed student ambassadors on work experience projects and also Student Academic Partnerships.* Have organised key institutional events; events have included graduations, building openings, University title celebrations, Cathedrals Group Half Marathons, concerts and lectures.

The Alumni Relations Assistant role includes communications with Birmingham Business School (BBS) graduates via printed publications, e-mail newsletters, e-cards, web updates and social media; organisation of events and reunions; co-ordination of alumni groups; maintaining updating and interrogating a database, raising awareness amongst the student body and co-ordination of volunteer activity including guest speaking and mentoring.

Assisting with the administrative duties required to support the annual reunions for University of Birmingham alumni; Answering enquiries from alumni, recording the acceptances and requests, keeping records up to date and producing copy for the reunion booklet. Also assisting with general administrative duties and generally helping organising the reunions.

My new role started with a new challenge marketing the launch of a new restaurant in Solihull, looking at the branding, slogans, copy, flyers, advertising schedule and booking, copy for their website, Facebook and Twitter set up. Also organised a successful VIP launch evening and ensured we had coverage in the glossy publications after the launch. Producing the marketing strategy going forward for Seoul Electrical Ltd; creating the website copy and materials alongside creating case studies for the website and company portfolios. Researching and developing the company database and advertising opportunities. Assisted with business operations; internal communications to staff, customer service enquiries and accounts.

I produced regular publications, e-newsletters and campaign materials. I also updated the information on their existing website and social networking on Facebook and Twitter. A project I also worked on developing and designing a new external website for Unison to have something that reflected more professionalism with the aim of recruiting more members.

Assist in maintaining the alumni database, ensuring its up to date and accurate. Responding to mailings and returned forms.

Organise a weekly ‘Woodgate Wanderers’ Stay and Play Playgroup. I manage the activities, the volunteers, the marketing, any training and the set up itself.

Victoria Lilly has Cerebral Palsy and requires carers to aid her 24/7 with her manual handling, dressing, feeding, socialising and general day to day activities. Being Victoria’s sister I have grown up with Victoria’s needs and felt that I would be most suited to fulfil this role.

As Marketing Executive I was responsible for executing marketing campaigns and collateral to develop raised awareness amongst current and potential customers, the company’s partners and vendors. The company had a new website that needed development, which required my expertise for the co-ordination of web pages and text copy. Developing the company brand and maintaining awareness, I was tasked with;* Developing relationships with the company’s partners and vendors* Cleansing and categorising the customer database*Enhancin g and producing company case studiesMy day-to-day duties also included; analysing the statistics and data for the Telesales team, monitoring campaign successes and that of individual telesales staff.

My main responsibility was to maintain and manage the consumer marketing database that contained in excess of 300,000 customers. I also managed the direct marketing campaigns which included SMS, email and direct mail, encompassing copy writing, acquisition of the correct communications medium and implementation of direct mail strategies outlined in the campaign. Forming part of my marketing role, I also undertook daily administrative duties including staff training, data inputting, retention reports and sales analysis, writing copy and promotional planning.

I managed newsagents and general public relationships to ensure that all their newspaper delivery needs were met. In reaching targets, I used an in-house ordering system, updating and maintaining customer and newsagent’s accounts and produced weekly data reports, involving retention and acquisition summaries for management through Microsoft Office packages.