-Developed and refined product and competitive positioning for new and existing platform features, ensuring alignment with target audience needs and market trends.-Collaborated closely with internal product teams to define go-to-market strategies for new features and functionalities, resulting in increased product utilization and customer retention across various releases.-Designed and executed an internal communications strategy encompassing product positioning, competitive analysis, new product releases, industry updates, and market research.-Managed end-to-end go-to-market and launch planning activities for new products and features, collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams to ensure successful product launches and adoption.-Conducted customer feedback surveys and client interviews, translating insights into compelling case studies, testimonials, and competitive battlecards for sales enablement.-Created and improved product marketing assets, including win/loss analysis, churn analysis, market segmentation, buyer and user personas, and battlecards, enhancing the effectiveness of marketing campaigns.-Worked closely with Sales Training and Leadership to equip sales and customer success teams with the necessary narratives and collateral to effectively communicate product value propositions to customers.-Partnered closely with Product Management to translate product features into compelling positioning and messaging, facilitating successful product launches and feature releases.-Identified and prioritized new product-led growth experiences to acquire users, contributing to the expansion of the platform's user base.

- Developed, implemented, tracked, and optimized digital campaigns across multiple platforms including Google Ads, programmatic, social, and organic channels.-Collaborated with sales leadership to understand their needs for training and develop solutions through existing or new tools. -Focused on building digital strategy resulting in acquisition, retention, and customer loyalty.-Worked cross-functionally between internal teams to ensure initiatives were inclusive of organizational goals, proper product messaging, and customer-focused.-Continuously tested new and existing audiences, messaging, and targeting tactics to ensure campaigns were driving quality leads.-Created engaging digital campaigns for different engagement points within the customer journey to drive interest in new and existing initiatives.

-Built and optimized outbound lead generation program across various sales tools and communication strategies to increase booked demo meetings for the BDR team.-Optimized and maintained a portfolio of sales enablement tools, materials, and training programs.-Stepped in as interim manager for a team of four during an extended period of leadership changes.-Developed and managed paid demand channels across Google Ads, social, and programmatic to drive leads for revenue-driving strategies and conversions.-Maintained all responsibilities from my previous position as a generalist.

-Developed and managed paid demand channels across Google Ads, social, and programmatic to drive leads for revenue-driving strategies and conversions.-Responsible for cross-team reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, managing sales and marketing software tools, and supporting events.-Supported email marketing and nurturing program initiatives across pre-sale and post-sale programs.-Developed and managed a content calendar with SEO best practices to attract a qualified audience and drive website traffic. -Designed and built HubSpot workflows to automate demand generation, reporting, and marketing attribution operations.

-Responsible for coaching & training account managers to improve their client communication abilities, both written & verbal.-Perfected ability to style-flex between various management styles to deliver successful coaching for each account manager.-Created all documentation and reporting procedures to ensure consistency of communication coaching & new employee on-boarding.-Continued to manage digital marketing campaign strategies, implementation, and communication of a diverse and independent client portfolio of local, national, and eCommerce businesses.

-Managed strategy, strategy implementation, and communication of a diverse and independent client portfolio.-Lead a company wide project to improve the reporting processes to provide a better client experience and ultimately create a more efficient & effective process for account managers.-Participated in Masters Class to further knowledge of SEO strategy and advanced digital marketing tactics.-Utilize basic graphic design & web development skills to help enhance onsite SEO. -Employee of the Month-Promoted to a SEO Team Lead after 6 months in the role.

-Managed strategy, strategy implementation, and communication of a diverse and independent client portfolio.-Created and maintained over 350 digital marketing reporting dashboards for entire company.-Worked with cross-department digital marketing account managers to align strategies to produce the best results.-Shared responsibility for training a team of five new digital marketers and assist on their accounts as needed. This included reviewing all strategy and communication. -Subject matter expert at various industry tools including Google Analytics, Google Tag Manager, Google Search Console, MOZ, SEMRush and others.

-Managed a diverse and independent client portfolio of digital marketing campaigns.-Optimized internet search results utilizing a variety of advanced SEO strategies-Furthered knowledge of keyword research, link building, citation analysis, content creation, technical improvements and site auditing.-Provided consistent monthly reports for clients, and communicated regularly with each client.-Assisted on internal projects with various team members to better processes around reporting and communication.

-Developed onsite and offsite SEO skills through training and hands on client projects.-Learned website coding in HTML and PHP to optimize websites for best organic results and user experience.-Obtained Google Analytics certification.-Worked with tools such as BrightEdge, MOZ, Ahrefts, AWR Cloud, AdWords, and Google Search Console to analyze data and results.-Created client reports that outlined individual data and SEO results.-Optimized and created images for blogs and various social media platforms.-Curated, created, and wrote social media posts and website content to drive engagement.

-Maintain constant presence on sales floor to assist customer needs. -Engage with customers to promote upcoming store events or Old Navy cardholder benefits.-Delivered outstanding customer service, ensuring a positive customer experience.-Merchandised product on floor to best meet high sales goals. -Assisted Marketing Manager with signage, markdowns, and in store marketing events.

-Served as an elected student representative for the Monfort College of Business.-Collaborated with others to plan and execute events based on student needs and campus culture.-Served on the finance committee to fund student programs.-Utilized various social media platforms to increase student engagement and measure involvement.

- Fulfill customer orders from store inventory in a timely manner following quality standards, with a high fulfillment percentage and sense of urgency- Prepare and ship customer’s orders following quality, packing and shipping standards- Meet and/or exceed delivery shipping expectations- Utilize inventory management systems to scan, process and research merchandise shipments - Accurate and efficient use of mobile and hand held devices- Assist in keeping selling floors and stockrooms clean and organized- Provide general support to the store through special projects

• Guided my collegiate chapter and hold responsibility for the chapter’s business proceedings.• Overlook the Executive Council, as well as work closely with the advisory board.• Run formal meetings, as well as hold chapter members to the bylaws and standing rules that the executive council has chosen to enforce.

-Worked with a team to create a business plan to decrease employee turnover rates.-Sold an average of $1500 per day.-Developed customer service skills to provide a top-notch customer experience.-Worked as an intern team to identify opportunities within the Nordstrom Rewards program to better connect with a larger target audience.-Created engaging content for store Instagram account to engagement with customers and promote in-store events.

• Assisted the Program Assistant for the Orthodontics Graduate Program in the Dental School.• Helped build and organize applicant files, manage the program accounts, and other secretarial projects.• Worked extensively with Microsoft Office to create spreadsheets of applicant information, patient forms, and packets for accepted students.