Sarah Linden Email & Phone Number

Lincoln, Ne, Us

• Launch and scale retail business to 28 locations from $40k initial investment via reinvesting profits and skillful budgeting• Create and launch wholly owned subsidiary, Grateful Green, a multi-location cannabis dispensary• Lead business strategy to grow top and bottom line via retail expansion, vertical integration, private label, automation, and product innovation • Develop and champion company mission - Make Lives Better• Coach and develop department heads to execute on vision• Develop brand identity and positioning for 2 retail businesses and 4 distinct product lines• Lead team of 140+ in day-to-day operations • Lead marketing strategy and oversee team in execution of marketing activation including radio, print, promotions, social media, public relations, and professional outreach• Develop relationships with international suppliers and negotiate exclusive distribution partnerships• Advocate and lobby local governments on behalf of vape and cannabis industries• Monitor and develop action plans to take advantage of opportunities arising from industry changes in regulation, innovation, and consolidation• Lead cash flow management, financial reporting, budgeting, and financing relationships• Develop 5-year expansion road map to get to 50 retail locations in 5 years

Chicago, Illinois, Us

• Led strategic planning and development of annual marketing plan for two lines of business with combined annual revenue of $250MM• Oversaw execution of marketing plans, integrating agency and key department activities• Evaluated performance against financial plan and recommended corrective action or identified and exploited successes• Identified opportunities and managed development of line extensions and new product introductions • Managed P&L variances to achieve annual and long-term financial objectives• Assisted in the development and communication of effective trade strategies

Paris, Issy-Les-Moulineaux, Fr

• Managed operational integration and optimization for newly acquired organic tea brand • Led strategic planning and development of comprehensive marketing plans across all consumer contact points • Created brand strategy and positioning; defining the brand vision, brand identity, and brand guidelines• Led agency partners and internal stakeholders to develop the marketing brief and big idea for campaign • Managed integrated agency teams to execute activation plans with excellence• Developed sponsorship strategy and built relationships with key business partners• Directed, motivated, and developed Associate Brand Manager and Field Marketing Associates • Managed brand P&L to deliver +5% improvement in profitability through cost reduction initiatives• Led new product strategy and timelines; developed new products through conception, feasibility analysis, consumer research, and launch

Paris, Issy-Les-Moulineaux, Fr

• Manage strategic planning and development of robust marketing plan for $2.5 billion regional spring water brands • Lead production of TV, print, radio, and online advertising from strategy through creative testing and launch• Develop and analyze market segmentation model to identify key target markets and regions to prioritize marketing investment• Manage marketing budget to spend within 1% of plan• Direct cross-functional teams in sustainability initiative developing a 50% recycled plastic bottle and communication plan shifting Deer Park brand image ratings +2pts • Develop community outreach program educating Florida’s youth on responsible watershed stewardship and water conservation building loyalty for the Zephyrhills brand• Collaborate with activation team in strategy and execution of sponsorships with New York Yankees, Boston Red Sox, New York City Marathon, Boston Marathon, Rock n Roll Marathon, and Universal Studios• Manage brand P&Ls to deliver +1.8% above Nestle Waters profit objectives in a year of challenging commodity prices and increased competition

• Develop and execute robust 360-degree marketing plan to increase penetration for Diaper Genie diaper disposals systems• Lead agency teams to develop engaging and educational digital advertising for the Diaper Genie and Bottles brands• Collaborate with finance to manage brand P&L, analyzing financial return on investment of consumer promotions, new products, and special packs• Analyze consumption, market share, and shipments versus financial targets to forecast sales and assess risks and opportunities to achieving brand goals

• Developed long-term strategic growth plan for Soothing business to yield 11% year-over-year sales growth• Manage robust 360-degree marketing plan to increase consideration and trial of Bottles brand• Lead cross-functional teams to commercialize all new product launches • Track competitive data and changes in market trends to successfully adapt and execute annual business plan• Partner with finance to manage brand P&L, analyzing financial return on investment of consumer promotions, new products, and special packs• Analyze consumption, market share, and shipments versus financial targets to forecast sales and assess risks and opportunities to achieving brand goals

New York, Ny, Us

Teaching Fellow for the following graduate business courses:• Corporate Strategy (4)• Competitive Strategy (2)• Marketing (1)• Promotional Marketing (1)• Leadership in Organizations (1)

• Analyzed consumer insights to create a marketing strategy for new users including defining the target consumer, developing educational programs, and building a dissemination strategy which is expected to increase profits by $3.4MM• Presented marketing strategy recommendations to executive management across various divisions• Forecast coupon redemptions and recommended adjustments to Catalina campaigns to align with budget• Collaborated with cross-functional teams and external agencies to develop new positioning strategy for brand through consumer research and ideation activities

New York, Us

• Coordinated incentives to increase retail selling such as gift with purchase, sales contests, and exclusive events for valued customers• Led cross-functional teams to develop marketing kits and press kits for client use worldwide

San Diego, California, Us

• Created 3-year strategic marketing plan for global direct marketing company requiring resource allocation, market potential, penetration, and competitive analysis • Led cross-functional teams to innovate and coordinate integrated marketing programs which resulted in increased sales of 21%• Analyzed sales results to forecast revenues and develop international marketing budget • Liaised with manufacturing facilities in China, Mexico, and Italy to implement marketing plan and solve production issues resulting in improved on-time performance

Au

• Managed online activities for international direct marketing conglomerate, including the development of brand-specific websites, email promotions, SEO, and Google advertisements• Analyzed customer lifetime value to forecast and plan media budget of $3MM• Created and implemented acquisition marketing campaigns increasing effectiveness of consumer targeting

• Led cross-functional teams to create, design, and coordinate promotions and events for direct media services agency resulting in increased brand awareness• Provided market segmentation consulting services to organizations such as Unicef, AIG, and Citicards• Created a CRM intranet system to track customer contact information and strategies resulting in improved sales communications

Mba, Marketing And Strategy

Bsba, International Business

Study Abroad, Japanese Business, Culture And Language