Sarah Lipinski Email & Phone Number

I am a Massachusetts-based designer with over a decade of experience in Creative Direction, User Experience Design and Lifecycle Marketing in direct-to-consumer and B2B contexts. I've managed creative direction and day-to-day marketing for dozens of brands, coached a high-functioning team of Copywriters and Designers, and served as design lead on initiatives that improved my company's core product across multiple divisions. I love being a customer advocate and thrive where I can develop solutions that improve the user experience.

Listed skills include User Interface Design, Web Design, Graphic Design, Information Architecture, and 10 others.

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  Creative Director

  World Travel Holdings

  Apr 2010 - Present - Wilmington, Ma

  Promoted from Web Design Supervisor• Responsible for marketing creative of over 20 private label partner brands, including Priceline, Orbitz, United Airlines, American Airlines, BJ’s Wholesale Club and Marriott• Led content and design strategy for two luxury villa brand website redesigns, Villas of Distinction and VillaRental.com• Advocated for and spearheaded the redesign of decade-old search, shopping and booking platform to generate increases in funnel progression of 20%, email capture of 14% and online bookings conversion of 7% across D2C divisions• Positioned as lead designer on Scrum team developing a mobile shopping platform for rollout to over 30 brands and generating a 3X improvement in funnel conversion• Utilized website analytics, competitive research, prototypes and user testing to generate data-driven designs and support decisions to stakeholders including executive team and CEOs• Led A/B testing design on eCommerce platform, including search widget multi-selection and an enhanced email unsubscribe experience that retained 1% of subscribers• Nominated to D2C Marketing Council, a team of leaders tasked with evaluating strategy and driving innovation and execution of initiatives promoting market share growth across house and partner portfolios• Established new, efficient processes for more accurate marketing production within websites and emails, while simultaneously ensuring faster speed to market and increased resource bandwidth• Managed YOY increases in email marketing of up to 35% while mitigating resource increases• Initiated the conversion of emails to mobile responsive templates, resulting in a 10% increase in CTR• Led design of customer lifecycle and loyalty email campaigns that generated 15% growth in repeat bookings and resulted in $1M in revenue• Managed and coached team of 9 designers and copywriters

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  Endicott College

  Visual Communication / Graphic Design