Sarah Lisborg Email & Phone Number

Copenhagen, Dk

Farum, Capital Region, Denmark

Dynamic and results-driven Head of Marketing with a proven track record of leading high-performing teams to execute innovative and impactful marketing campaigns. Adept in content creation, multimedia production, and fostering brand visibility and customer engagement.Key Responsibilities:• Spearheading the development and maintenance of Corporate Visual Identity (CVI).• Overseeing the creation and production of compelling campaign materials both online and offline.• Directing the development and production of in-store materials and captivating shop window displays for 300 retail stores and outlets.• Expertly managing Visual Merchandising (VM) initiatives to enhance brand presence.• Supervising photo and video production processes to maintain quality standards.• Leading and coordinating seasonal photoshoots and web shoots with a focus on styling and art direction.• Ensuring cohesive communication across all media channels to maintain brand consistency• Effectively managing a diverse team comprising Visual Merchandisers, Graphic Designers, Art Directors, Video Editors, Coordinators, and Retouchers.

Denmark

Strategic Marketing Manager renowned for crafting and executing successful campaigns that elevate brand awareness and drive revenue growth. Proficient in leading cross-functional teams, analyzing market dynamics, and implementing data-centric strategies for optimal results.Key Responsibilities:• Ownership of brand management at the country level, ensuring alignment with global directives• Development and execution of brand planning processes in accordance with global guidelines • Formulation and supervision of marketing strategies to enhance brand identity and drive sell-out across Nordic and BENELUX regions• Driving marketing initiatives and campaigns with a trade-marketing perspective, ensuring timely execution• Oversight of campaign execution and performance analysis, implementing corrective measures based on data insights and tracking country brand KPIs.• Management of budget planning, commercial processes, media strategies, training programs, and events to bolster brand presence and facilitate effective marketing and retail initiatives to boost sales • Coordination of interdisciplinary efforts at the local level, including the development of sales materials, ATL and BTL activities, fostering engagement and driving sell-out • Collaboration with retail sales, online, wholesale, and Visual Merchandising teams to optimize consumer touchpoints and foster growth and sell-out • Dedicated management of a comprehensive 360° marketing plan for the Triumph brand and its subsidiary brands

Denmark

Driving Sales Growth and Operational Excellence | Expert in Retail Management and Marketing StrategyPassionate about elevating sales performance and streamlining operations, I excel in leading high-performing teams and implementing customer-centric strategies to enhance the in-store experience.Key Responsibilities:• Orchestrated retail management and coordinated sales and marketing initiatives across 8 stores and global key accounts such as Zalando, Boozt, Magasin & Asos• Led the planning and execution of top-tier retail marketing activities, ensuring optimal campaign development and strategic goal achievement • Facilitated seamless communication with international markets, overseeing campaigns and activities to drive brand awareness and engagement• Spearheaded numerous commercial projects, including store openings, pop-up shops, and partner programs, contributing to sustained business growth and market expansion• Provided comprehensive operational performance reporting on a weekly and monthly basis, utilizing data-driven insights to inform strategic decision-making• Successfully implemented and managed retail projects, focusing on concept development and continuous improvement initiatives• Effectively controlled and optimized online consignment deals, maximizing profitability and market penetration• Played a key role in analyzing and refining ongoing processes to enhance efficiency and drive business results

Jens Kofods Gade 1 1. Sal - Dk-1268 København K

Results-driven Key Account Manager with a strong background in building and maintaining strategic partnerships. Specializing in market analysis, I leverage data-driven insights to drive revenue growth and deliver tailored solutions to key clients.• Data driven business development and consulting through analysis and improvementproposals• Develop and maintain Userneeds customer portfolio, run customer meetings,• present results and solutions to customers, and fulfilling customer needs• Advise companies to identify relevant and effective digital solutions• Responsible for all marketing activities, fairs, digital marketing, content marketing, CRM• Ensure client commitment through knowledge dissemination, including preparing andorganizing presentations for launch and sales meetings as well as business plan formanagement• Extensive experience with project management and experience in the advisory role• Developing, executing, coordinating and following up on sales and marketing activities• Development and implementation of strategy with focus on value creation• Sales presentation and promotional materials

Bregnerødvej 133, 3460 Birkerød

• Planning, developing and implementing activities, such as: product launches, campaigns,Nordic fairs and customer events• Participate in strategy and planning for the danish market with relation to our retail pro-grams• Product training and support for specialists with regard to the use of products• Created product positioning and brand messaging to differentiate products in market and expand visibilityMarket and target group analysis, for use in customer segmentation and strategy planning• Participate in national & international conferences• Responsible for initiating and evaluating concept, product and design proposals, as wellas team brainstorming for product development• Sales and marketing material• In charge of implementing sales strategies, marketing campaigns, planning and control-ling of sales and client activities

Master Of Business Administration - Mba, Administration, Marketing Generelt, 10.8

Cand.Merc, Design And Communication Management, 9,4

Bachelor'S Degree, Ha(Jur), 9,6

Education record