Mappy Hour is a community of urban-dwelling, outdoor enthusiasts through offline and online events we create spaces for city dwellers to learn, connect and share our love for nature and the great outdoors.• Grew to 8,500+ members based in 7 key U.S. markets• Recruited, trained and supported distributed leadership team of 10 in producing 40+ events annually• Researched, pitched and closed national sponsorship deals with brands such as Arc’teryx, The North Face, Sierra Nevada and Bacardi• Leveraged creative event design principles in crafting events that drove in-store traffic, increased customer loyalty and assisted in brand positioning• Recognized for quality and innovation by The Adventure Journal, Outside Magazine, The New York Times

offMetro is a travel resource for urban dwellers wanting to get out of town. Lauded by Lonely Planet as one of the “top 11 most reliable websites in responsible travel,” oM promotes a “greener” lifestyle through coverage of outdoor adventures, eco hotels, and sustainable restaurants that are easily accessible via alternative modes of transportation, be it by bus, bike, train, or ferry.• Grew readership via syndication (Huffington Post, MTA), email subscribers (up by 600%) and SEO to 40k monthly• Directed a team of 10 writers focused on producing high quality, SEO optimized content • Increased profits by 124% percent by restructuring advertising revenue to focus on native and display, restructuring client contracts and reducing operational costs• Negotiated sale of publication for 3x it’s 2016 buying price

Founded OutdoorFest, an annual 10 day festival with the mission of connecting urban dwellers to local outdoor resources to encourage healthier, active, and more adventurous lifestyles. • Annually engaged an average of 2,000 in-person participants and garnered 2 million digital impressions• Designed, managed and produced over 400 events in conjunction with 80+ partners ranging from government to global corporations to local nonprofits• Identified, negotiated and closed over 500k in sponsorship sales with brands including CLIF Bar, Shutterfly, Whole Foods, Salomon, Columbia, Urban Outfitters• Recognized by The New Yorker, Time Out New York, NYC Parks & Recreation, Outdoor Industry Association• Programming focused on recreation, education, community building and fundraising for local non-profits

DIRECTOR OF MARKETING & STRATEGY•Integrated strategy including: direct email marketing, social, and field marketing•Implement and grow affiliate program with immediate revenue gains•Managed social media & marketing strategy for acquisition of Brooklyn Outfitters (August 2013)•Work directly with IT team to develop new client management structures to not only encourage efficiency in current systems but increase capacity for long term growthADVENTURE PROGRAMMER:•Daily operations including all customer service and trip logistics for 8,000 annual clients, 50 regular partners, and multiple regions including national and international. •Utilized digital platform to enhance client experience and increase product exposure•Responsible for community outreach including creation and implementation of week-long festival: Outdoor Rise.•Served as the first Director of Outdoor Rise, bringing 72 events, 5 corporate sponsorships, 40 venue partners in all five boroughs.

• Analyzed competitor products, collected key data for sales representatives, compiled reviews • Copy edited and met manuscript preparation schedule for high-growth 1st edition textbook

• Reported on brand management for publications such as Brandweek, Adweek, and Incentive Magazine• Researched, cold called public relations representatives and interviewed C-suite executives for stories featuring new marketing campaigns

• Created curriculum and taught based on discussion of human rights issues for NYC students• Trained in teaching with museum artifacts; led museum tours for groups of all ages/backgrounds

• Edited reports in both English and Spanish; Served as lead researcher for USAID microREPORT #130: "Person-to-Person Lending: Is Financial Democracy a Click Away?"• Responsible for creating promotional materials including a newsletter for advisory board

• Researched, edited and published daily for microfinance news site receiving 1,000 hits a day• Wrote for lay audience understanding of new ventures and global contributors in microfinance • Writing samples: http://www.microcapital.org/author/sknapp/