Sarah Lance Email & Phone Number

Cleveland, Oh, Us

Digital marketing agency helping small to mid-sized companies with their marketing and digital strategies, design, implementation, and analysis.

Akron, Oh, Us

Stow, Ohio, Us

Drive user and customer acquisition by developing, implementing, and managing the demand generation plan. Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver.Develop and execute new digital campaigns. Manage day-to-day operations across multiple digital channels.Build processes that will track and report on key performance metrics and use data to optimize campaign strategies continually.Identify and capitalize on opportunities for revenue growth.Work collaboratively to build, inspire, manage, and grow a high-performing demand generation team.Work closely with Revenue Marketing and Sales to deploy campaigns and ensure alignment across teams.Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.

Akron, Oh, Us

● Plan, coordinate and manage firm seminars and client events.● Write and distribute public relations materials including press releases and media pitches● Develop rapport with media contacts and create and update local media lists● Manage content updates and populating news stories & blog posts on the Firm’s website ● Lead content development including working with attorneys on idea generation, speaking engagements, distribution and amplification. This entails ensuring the content direction aligns with overall firm and marketing goals, and that the Firm is effectively repurposing such content ● Maintain and design strategies for the firm’s social media accounts● Manage SEO goals, strategies and ongoing activities for the Firm● Manage the Firms media buys and editorial calendars● Track measurable results from Firm campaigns and investments

Cuyahoga Falls, Oh, Us

● Responsible for development and design of all marketing strategy, brand development, on and offsiteevents, public relations and instorecommunications including those implemented by staff● Develop and maintain nearly $300,000 budget encompassing all marketing, events and promotions forall facets of the dealership● Conceptualize and orchestrate marketing campaigns and build brand images that are consistent withHarleyDavidson’scorporate strategy● Measure the effectiveness of all communication and marketing through ROI and traffic measurements● Develop strategies to remain relevant in a constantly changing, highly sought after industry● Assist other three dealerships with marketing and budget strategies including leveraging marketing

Chesterfield, Missouri, Us

Akron, Ohio, Us

Business to business, full-service, pro-only photographer lab. Responsibilities include social media and forums, product launches, advertising, Email, marketing communication pieces, website maintenance, copywriting, trade shows, cross promotions, sponsorships, concept development and management.

● Responsible for direction and creation of marketing communications● Develop and maintain a $300,000+ advertising and promotion budget● Marketing Research and analysis through customer surveys, ongoing panel/focus group● Develop marketing plan for ad campaign based on generational demo/psychographics● Internet campaign development and tracking including website, email, web 2.0● Media planning and buying: TV, radio, print, Internet● Develop media partnerships to leverage advertising dollars● Events planning and coordination● Proven forward thinking implementation of gorilla marketing concepts and Web 2.0 prior to becomingindustry standard including the use of blogs, online social networks, video and media● Customer Relationship Management through analysis of extensive database and open dialoguethrough the use of email, phone, personal contact during visits and ongoing customer surveys● Hire, develop, educate and maintain small staff including interns● Responsible for developing and implementing promotions● Coordinate focus groups utilizing a thirdpartymoderator and subsequently implementation of findingsand moderate advisory board of guests and professions to elicit new ideas

Akron, Oh, Us

Assisted VP of Marketing with company profile information compilation and design of various marketing materials including flyers, booklets, presentations and ads.

Akron, Oh, Us

Assistance to the President of Marketing. Graphic design for mergers and aquisition purposes.

B.B.A., Business, Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services