Sarah Marcus Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

At eco + amour, we believe that if everyone were to make a few small changes to the way they shop - what a difference we could make.So we've partnered with some of the coolest eco-conscious brands to offer shoppers in the GTA a sustainable, refillable beauty, self-care and home care shopping experience.Join us in an effort to reduce plastic waste at www.ecoandamour.com and @ecoandamour

Toronto, Canada Area

With a focus of natural and organic ingredients, minimal processing and environmentally conscious packaging, our goal is simple - feel great about the products you use everyday.Visit us at www.linesofelan.com and @linesofelan

Markham, Ontario

Digital Media Innovation & Best Practices - Lead cross functional teams to bring top digital communication strategies to life (lead gen and brand awareness in Search, Social and Display). Accountable for developing the digital strategy and its implementation across multiple digital media plans. Champion digital media innovation and best practices across the teamSocial Media - Define and manage social media strategies to build meaningful connections and to drive core brand and… Show more Digital Media Innovation & Best Practices - Lead cross functional teams to bring top digital communication strategies to life (lead gen and brand awareness in Search, Social and Display). Accountable for developing the digital strategy and its implementation across multiple digital media plans. Champion digital media innovation and best practices across the teamSocial Media - Define and manage social media strategies to build meaningful connections and to drive core brand and promotional objectives. This includes working closely with internal and external Marketing teams to ensure that messaging is on brand and in line with campaign goals.Project & Partner Management: Manage plans and programs from conception to implementation and post-evaluation while working collaboratively with external agencies, internal stakeholders, partners and clients. Effectively manage and motivate a team of internal resources, including 3 direct reports, to keep the team aligned and motivated around key projects and brand objectives.Budget Management: Forecasting, reporting and budgeting. Analyze campaign effectiveness, to optimize the investment in the digital marketing strategy. Manage scope and department spend on digital infrastructure, media and creative projects.Analytics: Lead data capture, reporting and analysis efforts of campaigns for ongoing optimization in order to enhance current and future marketing initiatives. Show less

Complete branding of a start up division, including development of all print collateral, website, and media planning.Manage relationships with agency and strategic partners.Develop and maintain marketing budget.Create marketing plans and launch programs (digital, social, trade shows) in order to drive a steady flow of qualified sales leads.

Worked with leadership on the development of annual strategic plans and integrated communications plans to meet annual growth projections for the Walt Disney World and Disneyland Resorts, and Disney Cruise Line.• Led the multicultural marketing strategy, including launching four multi-media campaigns designed to reach key segments across Canada based on solid consumer insights.• Managed the free Vacation Planning DVD program including English and French DVD production, strategy… Show more Worked with leadership on the development of annual strategic plans and integrated communications plans to meet annual growth projections for the Walt Disney World and Disneyland Resorts, and Disney Cruise Line.• Led the multicultural marketing strategy, including launching four multi-media campaigns designed to reach key segments across Canada based on solid consumer insights.• Managed the free Vacation Planning DVD program including English and French DVD production, strategy development, and continual optimization of online lead generation efforts to ensure the program delivered against business goals and budgets.• Worked closely with Partnership, Trade and Digital Marketing teams to ensure consistent brand and offer messaging.• Maintained the Consumer Marketing budgets. Show less

Responsible for developing, executing and measuring all marketing programs, including creative design, media planning and new media strategies.• Worked with management and relevant third parties to develop and present impactful marketing plans based on core business objectives.• Managed multiple projects simultaneously from inception through execution, ensuring the budget and timeline expectations were met.• Worked with manufacturer representatives to evaluate market research… Show more Responsible for developing, executing and measuring all marketing programs, including creative design, media planning and new media strategies.• Worked with management and relevant third parties to develop and present impactful marketing plans based on core business objectives.• Managed multiple projects simultaneously from inception through execution, ensuring the budget and timeline expectations were met.• Worked with manufacturer representatives to evaluate market research and align marketing efforts with respective brand, model and service campaigns.• Executed targeted sales promotions, including short term incentives such as e-blasts and direct mail, designed to stimulate immediate purchase decisions.• Managed the in-house creative staff and external vendors to ensure the design and copy of all advertising and promotional material adhered to brand and industry guidelines. Show less

Responsible for ensuring a consistent brand message was presented nationally, across all properties and platforms.• Collaborated with the Director of Marketing throughout the conception, planning and execution of several successful campaigns and highly visible industry events.• Managed vendor relationships to ensure the clarity of all external brand messaging and that brand initiatives were on target with company objectives.• Developed and managed the first social media strategy… Show more Responsible for ensuring a consistent brand message was presented nationally, across all properties and platforms.• Collaborated with the Director of Marketing throughout the conception, planning and execution of several successful campaigns and highly visible industry events.• Managed vendor relationships to ensure the clarity of all external brand messaging and that brand initiatives were on target with company objectives.• Developed and managed the first social media strategy for Citytv and monitored all discussions and interactions with the brand.• Supported the sales team by providing updated ratings, factsheets and presentations to accurately reflect the branding and positioning of each Citytv show.• Hired, trained and managed seasonal Marketing Interns so they were able to integrate and collaborate effectively with the team. Show less

Bcomm, Marketing/Marketing Management, General

Graduate Certificate Brand Management, Brand Management