Sarah Lock Email & Phone Number

Weggis, Lu, Ch

London, England, Gb

I lead our Marketing strategy across Informa Connect to build brand strength and value across the group’s events and media assets. I lead brand integration for new acquisitions, ensuring seamless alignment and equity. As Director, and Chair of Informa Swiss Operations, I guardian the value and integrity of Informa brands within Informa PLC.

London, Gb

Marketing leader on the Technology Board and Board Director of Informa IP GmbH. Founder of Informa Group's Marketing Leadership Forum.As Marketing Director for IPCo, Informa plc, I applyed digital marketing expertise to Informa's portfolio of marketing IP assets (brands, Web platform, CRM, Marketing Segmentation, Automation, and Analytics tools) to develop and deliver customer-first revenue-creating go-to-market concepts.I also lead the IP knowledge and training strategy to ensure novel concepts were utilized fast and effectively to optimize revenue opportunities and digital conversions.

London, Gb

Working with leaders across the business to enable the use of and leverage group IP assets with the goal of improving the relationship with the customer to increase and retain revenue. Including: - Providing digital leadership and advice to businesses in brand identity, visibility in digital channels and digital metrics. - Enabling business strategy by developing talent through coaching and training in all elements of the customer facing marketing mix. - Spearheading innovations that unlock and join-up value across Informa.- Identifying common assets needs and leveraging theses across the organisation (CRM, ESP, CMS)

London, Gb

Working to grow Informa's portfolio of events, media and business information services. I was responsible for the implementation of best marketing practice across the Informa Group; achieved through, marketing strategy and practice consultancy, business reviews to enhance commercial practice, KPI analysis, vendor selection and implementation and up skilling marketers through specialised training. With a focus on social and digital marketing the role incorporated marketing strategy, customer engagement, direct marketing, database interrogation, brand development, communications and analysis.

London, Gb

As the Head of Marketing for Informa Law & Finance, I was entrusted with the strategic marketing and brand management of a diverse portfolio, including the innovative online CPD platform, CPDCast.com, and esteemed brands such as Datamonitor.com, Lloyd's Law Reports, i-law.com, InformaLawLibrary.com, and IntellectualPropertyMagazine.com. My leadership extends to a dynamic team of seven marketers, driving growth and maintaining our position at the forefront of the global legal and financial markets. We deliver a comprehensive suite of products, including cutting-edge books, reporting services, strategic management reports, and online CPD courses, all designed to empower professionals within the industry.

Burlington, Ma, Us

In the competitive Biotech and Pharma sectors, I have effectively marketed top-tier conferences and exhibitions across Europe, while also pioneering new events in Dubai and the US. My development of a Channel Marketing Strategy, in partnership with sponsors, led to a 23% boost in event revenue. I have been honored with the Best Global Marketing Team award and the Best Product Service Improvement award, in recognition of my outstanding product innovation, negotiation prowess, cost efficiency, and advancements in new media and analytics.

Nottingham, Gb

Boots is the UK's leading pharmacy-led health and beauty retailer and member of Alliance Boots, an international pharmacy-led health and beauty group.At Boots I executed health and beauty public relations and brand and product consultancy for UK national print and broadcast media. I worked on industry leading health communication campaigns "Change One Thing".

London, England, Gb

I worked in media relations liaising with national and global print and broadcast media; to heighten the hospital's profile as an international centre of excellence for treating sick children and training children's specialists. Sarah worked with the trust on the hospitals issues management strategy.

Dubai, Ae

The Loop is both an online magazine and marketing and PR agency.Sarah developed The Loop lifestyle magazine from a new launch product to a thriving revenue earning publication; gaining early adoption from local, national and then global brands. Sarah also created brand building campaigns for clients such as Mediplacements, BMW and Top Golf. Through online advertising, and a host of networking events and PR opportunities.Sarah organised a race on "The worlds biggest Bike" for client Mediplacements in aid of Diabetes UK. This ensured blanket press coverage for Mediplacements and Diabetes UK, who nominated the event as its "Top Fundraiser of 2004!" For charity Everyman Sarah created the pubilicity buzz surrounding their "Mr Essex 2004 competition".

Professional Postgraduate Diploma, Marketing

Ba Hons Public Relations, Law, Politics, Economics, Strategic Management, Marketing, Advertising, Finance, English Writing