Sarah Cleary Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

-Execute social media strategies for AHIP and its coalitions, including managing content calendar,drafting/scheduling content, and working with the creative team to develop graphic and video assets.-Draft and publish content to AHIP and coalition websites.-Execute email marketing campaigns, including newsletter set-up, creation, scheduling, testing.-Attend AHIP conferences and events and create social media and blog content.-Monitor web and social media analytics, draft reports, and make recommendations based on that data.-Manage various paid social advertising campaigns.-Developed new content strategy for an AHIP coalition, helping increase engagement on social by 150%+ YOY. Tactics included investing in video content, improving deliverables from grassroots field teams, launching new Instagram channel, and instilling brand voice in social content.-Managed website refresh project for an AHIP coalition, liaising between AHIP staff and development vendor. Coordinated stakeholder interviews, tracked progress, provided feedback, and conducted website testing.-Assisted vendor with nationwide influencer marketing campaign. Identified priorities for campaign, reviewed and edited creative brief, drafted copy for and published multiple website landing pages. Campaign was successful, exhausting campaign funds early after pickup from top celebrities.-Managed launch of video podcast series, collecting episode assets from internal and external partners, tasking freelancers with written collateral, scheduling episode content, and initiating advertising campaign.-Served on working group to create new company-wide editorial calendar. Met with IT staff to determine digital capabilities, polled key staff on their needs, developed guidelines for using calendar, and trained staff.-Managed awards submission and team recognition project. Researched digital content awards, created calendar with tasks and key dates, and tasked staff members with drafting submission components.

Washington, District Of Columbia, United States

• Crafted training materials for VA’s telehealth technologies tailored to both Veteran and clinician audiences• Liaised with subject matter experts from multiple contracting organizations to highlight new OCC technologies and capture updates to existing technologies• Utilized Adobe InDesign to format marketing materials into designed PDFs and ensure 508 compliance• Drafted communications materials for OCC technologies, including blog posts, social media content, email copy, website copy, newsletter articles, and more• Created social media content calendars for Facebook/Twitter, incorporating pertinent holidays and observances• Compiled monthly/quarterly social media metrics report using social listening software and presented to VA client• Reviewed and edited training and communications materials to ensure clarity and alignment with VA style guide• Conducted quarterly audits of OCC website to ensure accuracy and resolve style errors• Published content to OCC’s internal SharePoint intranet site and created/organized new pages• Facilitated meetings for an OCC program with VA client and internal team to discuss communications needs

Washington D.C. Metro Area

•Utilized CMS to build new web pages and update content to highlight current events, programs, and awards•Crafted a strategic web campaign to promote the Neuroscience Scholars diversity program and worked with the Social and Marketing teams to expand reach, increasing the number of applicants •Created a ‘Web Best Practices’ guide for content partners across 6 departments and led trainings; topics included content clarity, accessibility, and style, and reduced editing time prior to publication•Edited all email and social copy to ensure alignment with SfN style•Worked with web developers to identify and resolve bugs on the website•Coordinated with outside vendor to facilitate website upgrades that improve the user experience; work with web developers to identify and resolve bugs and train users on new functionality•Developed and distributed monthly analytics dashboard for content partners using Google Data Studio•Leveraged data within an internal dashboard to identify and resolve 16 accessibility issues, ensuring compliance with ADA regulations

Raleigh, North Carolina

•Wrote Facebook posts and tweets to inform voters on important dates and NCDP platform•Created website content and web pages to update audience on NCDP events using WordPress•Drafted digital fundraising pieces

Raleigh-Durham, North Carolina Area

My primary role here was to attend to customers' every need. I tidied the sales floor, monitored the fitting rooms, rang up customer purchases, answered the phones, and restocked the sales floor. I also helped customers with styling our clothing. This position required excellent communication skills.

Chapel Hill, North Carolina

As part of our class project for New Media Technology and Its Impact on the Future of Advertising, Marketing, and Public Relations, my fellow classmates and I created the marketing guide for an upcoming Fortnite gaming tournament between the University of North Carolina at Chapel Hill and North Carolina State University. This was the inaugural event, so the materials we produced could be used for years to come. I worked on the communications team, and we created press releases and other promotional materials to entice media and influencer involvement with the event.

Chapel Hill, North Carolina

•Created year-long Instagram campaign for Fox Sports South to grow its audience with group members•Conducted preliminary market research on target audience including focus groups, interviews, and surveys•Compiled campaign report and presentation and presented campaign to executives at Fox Sports South•Won honorable mention for the adaptability and inclusivity of the campaign

Chapel Hill, North Carolina

As part of my public relations writing course, my group members and I were tasked with creating public relations materials for this client. We created mock social media posts, press releases, a communications audit, media advisories, a brochure, among other materials for the client.

Chapel Hill, North Carolina

•Created promotional materials including 1-pagers and author bios to solicit reviews and promotions•Created Facebook posts to promote new books and author events

Chapel Hill, North Carolina

My responsibilities included responding to customers in the store and over the phone, checking out customers, arranging merchandise on the sales floor, packaging textbook orders, and restocking product. As the store was a hub for campus visitors, I also inadvertently served as a campus expert, pointing people in the right direction. This experience sharpened my communication and problem-solving skills.

Bachelor Of Arts - Ba, Journalism

Bachelor'S Degree, One-Term Visiting Student, Political Science And Government

Activities and Societies: Though it is hard to quantify the benefits of participating in an international exchange, this semester abroad.

High School Diploma

Activities and Societies: Key Club, Beta Club, Spanish Club