Sarah Lorek Email & Phone Number

Dulles, VA, US

Dulles, VA, US

Promoted to Director of Growth Marketing to assume the role of prior manager, VP of Marketing. People manager for three senior-level direct reports to execute integrated marketing campaigns for all business units and products. Directs and oversees the execution of all prospect and customer campaigns for both GovCon and AEC market segments with a formalized.

Dulles, VA, US

• Created robust editorial brand guidelines for 3 company products, including MJ Freeway, Leaf Data Systems, and Akerna.
• Implemented content management system and trained marketing team on new processes.
• Launched new Wordpress website in just 2 months and developed new inbound marketing strategy for buyer personas.

Westminster, CO, US

• Promoted from MEP (a division within the Buildings franchise) to the IMS Strategic Communications team in order to fulfill Trimble's opportunity to establish a larger voice in the market. IMS helps integrate marketing.
• Promoted to cross-functional marketing team to oversee content strategy for five business sectors.
• Implemented new project management processes, managed editorial calendar, oversaw globalcontent management, content production, localization, and distribution across five regions.
• Executed content strategy that exceeded KPIs and resulted in record-breaking revenue.
• Used content marketing best practices, SEO, lead generation, and blog optimization to triplemonthly website visitors and increase conversions by 3x.
• Content from inbound marketing resulted in over $16 million in new business leads.

Westminster, CO, US

Global Content Manager and Editor for Trimble MEP's Marcom team, focused on content strategy and building brand awareness for our thought leadership hub, Constructible.

Westminster, CO, US

Freelance marketing, research, and writing. Digital freelance marketer for small businesses; specializing in social media management, email marketing, copywriting, and brand strategy. https://www.lorekmethod.com/

Boulder, Colorado, US

• Identified, researched, and engaged company growth opportunities to ensure client satisfaction and retention.
• Created digital strategies to drive measurable impact for social good campaigns.
• Project manager for Fortune 500 accounts, coordinated website launches.
• Oversaw all content development, including copywriting, UX writing, pitch deck creation, in-depthmarket research, social media management, and brand strategy for large client accounts.
• Collaborated with designers, web developers, and leadership team to create digital assets for appsand websites. Managed creative projects from conception to completion.

Boulder, Colorado, US

• Spearheaded launch and management of sites and mobile apps, produced copy, and created in-depth business strategies.
• Managed Fortune 500 / Fortune 1000 accounts including Discovery Channel, Netflix, and Twitter. Launched digital campaigns for the United Nations over 18 month period.

Boulder, Colorado, US

• Communication with clients on a regular basis regarding project status, budget(s), reviews, and required approvals
• Setting up client project plans; including resource allocation, dependencies, scheduling, and status reports
• Internal project management; working with internal designers and developers to meet project deadlines, manage hours, and achieve project objectives
• Contact Report creation and delivery to client
• Gathering and organizing content / assets from clients
• Participating in Discovery / Brainstorming sessions

As a bartender, I was responsible for:•Maintaining bar •Keeping all areas on bar and surrounding the bar clean•Serving food and drinks to customers•Inventory of productsAs a pastry chef, duties included:•Creating new recipes for cupcakes and other pastries•Ensuring there were enough pastries to get through morning and night shifts•Making special order.