Responsible for the planning and leadership of strategic communications programmes (including PR, media relations and digital communications) in support of the firm’s business development activity.

My role supported the regulator’s communications activity through the delivery of communications planning and reporting and the use of customer insight and analysis to meet targets and objectives. Key responsibilities: Applying B2B communications and planning principles to introduce an audience- segmented strategy to raise awareness of the regulator and its activitiesGenerating campaign metrics and marketing KPIs across all channels; producing tactical and strategic… Show more My role supported the regulator’s communications activity through the delivery of communications planning and reporting and the use of customer insight and analysis to meet targets and objectives. Key responsibilities: Applying B2B communications and planning principles to introduce an audience- segmented strategy to raise awareness of the regulator and its activitiesGenerating campaign metrics and marketing KPIs across all channels; producing tactical and strategic evaluation, including the effective use of customer insight and MI from across the organisationWorking closely with key stakeholders to execute strategic plans Identifying opportunities for process improvementPlanning and monitoring resource and budget allocations for effective programme delivery Show less

As European PR and employee communications manager I held responsibility for the development of employee and media communications strategies - across eleven countries and in ten languages.Key responsibilities:Developing the approach for corporate PR, crisis and issues management and government (public) affairsManaging external media and crisis agency relationships across EuropeEnhancing the understanding, alignment and commitment of employees through timely and… Show more As European PR and employee communications manager I held responsibility for the development of employee and media communications strategies - across eleven countries and in ten languages.Key responsibilities:Developing the approach for corporate PR, crisis and issues management and government (public) affairsManaging external media and crisis agency relationships across EuropeEnhancing the understanding, alignment and commitment of employees through timely and culturally-sensitive communications; managing communications plans for major change initiatives (eg mergers and acquisitions)Delivering strategic communications counsel to senior business leadersGenerating monthly reports to show communications effectiveness against business objectives; budget expenditure / forecast reports to influence future improvements Show less

As marketing communications manager - supporting two of the company’s four business units - I was responsible for strategic, pan-European, integrated communications plans for multiple B2B brands, audience groups and campaigns. Key responsibilities:Managing a team of marketing communications specialists and agencies across multiple European sites; project managing cross-functional global teams Working with the third-party agent network (1200 agents across Europe) to succeed… Show more As marketing communications manager - supporting two of the company’s four business units - I was responsible for strategic, pan-European, integrated communications plans for multiple B2B brands, audience groups and campaigns. Key responsibilities:Managing a team of marketing communications specialists and agencies across multiple European sites; project managing cross-functional global teams Working with the third-party agent network (1200 agents across Europe) to succeed in shared business objectivesDeveloping B2B segmented communications strategies to support corporate objectives and KPIs. Controlling communications budgetsOverseeing usage of corporate and product brand identities to ensure consistent positioning and messages for key target markets Show less

Key responsibilities:Managing the marketing and communications functions; devising a formal five-year communications strategy to support college recruitment and retention objectivesSegmenting stakeholders and developing relevant messages; co-ordinating outreach to ensure stakeholders received timely and non-conflicting propositionsImplementation of a new corporate identity, brand guidelines and brand positioning statements leading to improve student recruitment and retention… Show more Key responsibilities:Managing the marketing and communications functions; devising a formal five-year communications strategy to support college recruitment and retention objectivesSegmenting stakeholders and developing relevant messages; co-ordinating outreach to ensure stakeholders received timely and non-conflicting propositionsImplementation of a new corporate identity, brand guidelines and brand positioning statements leading to improve student recruitment and retention figures Show less

Key responsibilities:Implementing, improving and maintaining customer service monitoring and brand research programmes; developing “virtuous circle” measurement model using econometric modelling techniques to link employee satisfaction, customer satisfaction and profit metrics and identify areas of communications improvement to directly drive margin enhancementsB2B marketing; national trade and consumer PRDeveloping affinity partnerships and partnership marketing programmes