Sarah Luken Email & Phone Number

Corning, New York, United States

Greater San Diego Area

-Works collaboratively with multiple departments to develop marketing campaigns for all after-hours events and public programs, with roles including project manager, copywriter, managing art direction with graphics team and implementing the campaign-Serves as Museum spokesperson when appropriate, including a Facebook Live with National Geographic -Worked collaboratively on the marketing and public relations campaign for Living with Animals and PostSecret exhibit openings, resulting in press coverage in the San Diego Union-Tribune, KPBS and local TV -Creates, manages and analyzes all social media content for the Museum’s Facebook, Facebook Live, Twitter, Instagram and Instagram stories-Analyzes social media and Facebook ads performances, adjusts strategy based on performance and industry trends and maintains social media budget

-Managed website, including establishing domain authority on webpages, writing and editing blog posts, working with departments on new content and editing content from other departments-Managed e-communication, including crafting monthly newsletters, developing brand standards guidelines for all e-communications, training staff on new branding, editing department e-blasts for accuracy and brand consistency, and managing the email database

-Manages all electronic communication with the public, including eblasts, monthly newsletters, social media, online event listings and updating the website -Working with a PR consultant, creates press releases and pitches the media, resulting in an increase of media coverage, including four articles in the San Diego Union-Tribune-Responsible for inviting, creating press kits and managing media at exhibition openings and special events-Creates and is currently implementing Facebook Ads campaign for yearly gala -Responsible for tracking, creating and analyzing monthly social media and PR reports-Takes photos during exhibition openings, events and of the museum for social media and press use

San Diego, Calif.

-Manages and grows following on Facebook, Twitter and Instagram for the museum-Responsible for advertising budget, meeting with advertisers, creating advertisements and tracking ROI-Responsible for media coverage of monthly events and reopening of the exhibition, Women's Military History Room-Regular contributor to Homeland Magazine with coverage featuring museum events

Greater San Diego Area

-pitches media for the largest fundraising event of the year for the museum - Veteran of the Year-wrote article about the Veterans of the Year and it was featured on the front cover of Homeland Magazine-wrote, edited and completed a December fundraising campaign

Greater San Diego Area

-complied research on 2015 trends in the solar industry-rebranded and posted to the company blog using WordPress-created ad copy for Google AdWords marketing campaign -used HootSuite to organize, schedule and post strategic content on social media platforms

Greater San Diego Area

-Created, wrote and published the “Thrifting for All” blog, promoting Salvation Army Family Stores-Icreased organization awareness on local TV with multiple morning show appearances and multiple mentions by the National Salvation Army Facebook and Twitter platforms-Utilized WordPress to publish weekly posts-Edited the photos using Photoshop

Greater San Diego Area

-Wrote newsletter content, social media posts, pitch stories -Analyzed and compiled social and traditional media mentions of the Red Cross into multiple databases using Microsoft Excel-Edited content for grammar, spelling and punctuation errors.-Identified social media trends and relevant content for the Red Cross

-Wrote press releases-Interacted with the media at events-Wrote newsletter content with Microsoft Publisher -Took pictures during events.

Bachelor Of Arts (Ba), Journalism, 3.8 Gpa

Activities and Societies: Public Relations Student Society of America, Phi Kappa Phi Honors Society Graduated first in her class and summa.

Bachelor'S Degree

Studied abroad for a semester.