Sarah Lyman Email & Phone Number

United States

San Bruno, Ca, Us

Mountain View, Ca, Us

I stepped into a global marketing leadership role, directing paid media activity for Google’s hardware products. I managed multiple marketing agencies in building and executing integrated advertising strategies and played a key role in building hardware marketing into the largest group within Google. Our team expanded from one member (me) to seven. We contributed to products / platforms including Android, Nexus and Chromebook and launches for Pixel, Google Home and Pixelbook. I'm currently leading efforts related to our Cloud business.

Taoyuan, Tw, Tw

I was first recruited to serve as Senior Manager of Global Media then promoted to Director of Global Media (2014), with focus on HTC North America’s paid media activity and sponsorships. I developed integrated campaigns (paid, owned and earned media) and analyzed audience mapping, competitive media insights and media marketplace dynamics.

New York, Ny, Us

As a member of the global agency’s Visa client team, I developed, negotiated and executed Visa’s first global digital partnerships. I also managed a performance media team and led all B2B lines of business, including planning and buying across all media channels.One of my most rewarding assignments was serving as digital lead in establishing Visa’s successful global Olympics media strategy.

New York, New York, Us

I trained and managed a team of digital media buyers and planners in LA and New York, planning and executing first-to-market executions within the display and mobile space. Additionally, I helped the agency land two key clients.Clients included: Constellation Wines, Crown Imports, California Dept. of Public Health, Jack in the Box, Mike’s Hard Lemonade, So Cal Honda Dealers Association, Telemundo and The Weather Channel.

El Segundo, Ca, Us

I led a team of media buyers / planners who coordinated advertising campaigns for clients across all digital media, including SEM, SEO and social media. I also trained the agency staff on all aspects of digital campaigns. Here, I served as digital lead for Warner Brothers Domestic Television Distribution and Warner Brothers Worldwide Television Group.

Us

I secured multiple digital media advertising contracts with clients including Playtex and Zappos.com. While here, I initiated an aggressive business development program and gained comprehensive, early career digital marketing experience.