- Created and executed campaign strategy based on revenue goals and projections.- Created rolling quarterly campaign calendar and directed execution of all assets.- Directed creative for website assets, email marketing, social media marketing and in-store assets. Maintained clear brand voice across all channels.- Head of art direction, creative direction and stylist on product and campaign photoshoots- Created strategy and direction for use of professional athletes in campaign and brand communication. - Wrote product information and campaign copy. - Worked closely on content strategy as an arm of campaign strategy. - Managed ad spend and ad creative both online and in print. - Managed content in both Magento Shopping Cart and Drupal CMS.- Directed creative for email campaigns.- Coded and employed all email sends.

- Managed ecommerce site- Product photography, editing and uploading- Wrote all web content including product information with a focus on target keywords and optimizing natural search presence- Created all print advertisements as well as banner ads- Planned events in-store. - Created, coded and deployed email marketing - Created point of purchase marketing- Manage all social media channels- Created blog content

Graphic design tee shirt company founded to bring cool art to the cotton wearing masses. Co-founded as an outlet to learn everything I could about marketing and online retail.

Wrote local interest stories on location. Conducted interviews with local event organizers, musicians, authors and other prominent Shelburne residents.