As Shop Manager, I lead the Rogue Running Downtown retail store in all aspects from sales to brand building functions. Other responsibilities include customer handling, sales, staff scheduling, staff development, display, and inventory management. // Lead and plan daily work and operations in the store// Lead, train and manage store staff employees// Responsible for securing excellent customer service // Recruit suitable store staff // Demonstrate sales leadership by playing an active role on the selling floor// Conduct monthly product knowledge training sessions // Empower sales associates to make decisions in customer’s best interest that also support Rogue’s company philosophy // Stay abreast of industry trends and market opportunities

As Apparel Buyer, I am responsible for the selection, development and procurement of all Mens and Women's Apparel merchandise across two Rogue Running locations. // Establish, deliver and communicate clear product vision for the future// Source and select relevant new brands and partnerships// Proven awareness of fashion trends, new brands and market influencers // Manage inventory levels between stores, via transfers, allocations and consolidations // Conduct buying appointments and meetings// Establish positive business relationship with vendors // Manage all aspects of sales/markdowns/receipts

// Offered personable experience to customers by offering honest and expert advice on proper running gear// Created, coordinated, promoted and oversaw all Rogue Running branded retail in-store events// Developed and implemented social media integration and strategy for all Rogue Running brands ensuring placement of content in applicable social networking sites// Spearheaded Rogue Private label by assisting in creative process, giving feedback and coordinating with factories // Managed Rogue Running Local Elite team by constantly keeping them updated on business updates, running the blog, and coordinating their race entries

// Reviewed shipments and orders, sales and stock levels
// Managed online sales via Shopify.com// Cultivation, development and maintenance of relationships with new and existing customers
// Assisted Creative Director with content generation for Wordpress blog
... // Managed HELM social media sites

As the Grassroots Marketing Representative, I promoted the Muddy Buddy event in Austin and surrounding cities to increase registration, brand awareness and excitement within the community.- Assisted in creating a local marketing plan- Supported in store promotions- "Flyered" cars and passed out brochures at local adventure races- Distributed brochures and posters to health & fitness stores- Used social media outlets to increase chatter about event on local forums

YELLE is a creative agency representing visual artists, designers, musicians, filmmakers, and writers. YELLE also produces and publishes YELLE Magazine, a quarterly art and culture magazine featuring collaborative and independent work.

- Conceptualized and launched rebranding campaign transforming this quarterly digest-sized hyper-local fashion magazine into a monthly digital and biannual print fashion/arts/culture publication - Devised and articulated creative themes and motifs for BLVD’s website as well as the June, July and August 2010 issues- Interviewed and reviewed over 200 interested internship applicants for Summer and Fall 2010 Internship programs - Restructured team of 75 interns so that BLVD’s Departments worked together seamlessly and efficiently- Launched new website with digital BLVD issues, videos, photos and constantly updated content- Collaborated with editorial, design, marketing and sales staff to build cohesive brand identities across all platforms

- Monitored national and international publications to understand industry trends in order to translate for the modern Athens young professional on a budget - Oversaw all fashion shoot operations from model scouting, fashion forecasting, clothing pick-up and return- Organized entire production team including bookings, photographers, talent, hair stylists and set designers for fashion-related photo shoots - Directed a team of 15 fashion interns to conceptualize, design, and execute fashion editorials for BLVD's website and quarterly publications

- Demonstrated leadership and guidance to over 50 interns who helped execute this quarterly publication- Interviewed over 80 spring/summer intern applicants, decided upon those suitable, and placed them in areas necessary to gain the experience they desired- Oversaw entire creative process in regard to production of magazine - oversaw photo shoots, layout & design and editorial so that we maintained a distinct theme - Communicated closely with local retailers in association with borrowed items, advertising and general relationship building

- Developed and implemented social media integration and strategy for 8 ABH products and brands ensuring placement of content in applicable social networking sites- Managed social networking campaigns for various local Athens businesses- Researched digital communities to identify influencers as well as developed and executed outreach strategies- Constantly read and researched new trends in technology and social media - Interviewed, hired and managed a team of 5 social media interns

- Scouted potential community members to feature in Fashion & Style section of Athens Magazine - Organized entire production team including Bookings, Fashion, Beauty, Photography and Assistants- Point of contact for each photo shoot; successfully kept participating parties informed and organized

Seller of fine vintage clothing on consignment