Sarah Manley Email & Phone Number

Thornhill, Ontario

Led the development and execution of communication and marketing strategies for the B2B P&C Insurance Marketing Team.- Developed annual communication plan, based on strategical pillars, and executed tactical initiatives across all platforms, including blog, email, social media, and websites. - Established annual advertising strategy, negotiated with industry publications and media, prepared and maintained budget, explored and succeeded in securing numerous paid and unpaid editorial opportunities. - Responsible for the properties of various websites and microsites, including the writing of all content to promote products, business opportunities, and services.- Developed various communications required to support CAA Insurance and brokers, including blog articles, B2B bulletins, social media posts, monthly newsletter, and website content. - Published all blog articles, social media posts and broker communications, incorporating captivating imagery to engage readers, and measured response through A/B testing. - Reported key metrics and results of communication campaigns and implemented changes when needed to improve readership and engagement. - Provided copywriting strategy and execution for company events, including all email, website messaging, promotional and curriculum materials.

Markham, Ontario

Led the National Marketing department’s communications deliverables, internal and external, and acted as a key stakeholder in numerous company-wide projects and initiatives.- Developed all communications required to support Pembridge and Pafco brands, including B2B bulletins, consumer pieces, newsletters (broker and internal), online content, and press releases, to increase awareness, stimulate growth, and engage brokers and employees.- Created engaging and informative articles and presentations for the President and other executive leaders- Developed and executed of various new business campaigns to target sales of specific products and increase organic growth- Supported company events to enhance the experience through engaging content, videos, and supporting materials.- Actively participated in project committees for many company initiatives, including the launch of new products and the complete redesign of products. Created all supporting communication pieces, change management key messages, training material, and marketing collateral. - Offered best practices and insights pertaining to the successful execution of numerous initiatives, including underwriting experience, improved methodology, and expense reduction recommendations.

Toronto, Canada Area

As a senior member of the Sales and Business Development team, I was responsible for a variety of internal and external communications, marketing campaigns and acted as team lead for online strategies.- Developed communication deliverables for Ontario and National programs and projects, including B2B and B2C bulletins, newsletters, news articles, and magazine advertisements, to increase awareness of product and service offerings and engage brokers and employees. - Championed the Intact Insurance brand by producing effective communications using clear language and editing existing content to ensure adherence to brand guidelines.- Produced engaging presentations and executive speeches for management meetings and broker training.- Collaborated with team members and business stakeholders to create content to support marketing initiatives, including contests, promotional campaigns and events, increasing sales and brand awareness.- Developed effective content for website applications, including buy online and mobile sites, ensuring key word and search engine strategies were effectively integrated.- Worked with team members and web agencies to implement an effective online marketing strategy, which succeeded in driving traffic and sales conversion equating to a 5% increase in new business.- Developed all training courses and content library for the Buy Online platform and delivered training programs for brokers and staff members.- Created executive level reporting tools to illustrate on site activity, conversion rates and sales, considering key web KPI's such as CPC and CPA.

Toronto, Canada Area

I pioneered a new role in the Marketing department, successfully implementing fresh marketing and communication strategies, and championing the launch of numerous online sites and initiatives.- Effectively promoted products and services through internal and external communications, to drive brand and product awareness.- Coordinated and managed of marketing campaigns designed to target specific business segments and increase growth.- Developed, implementated and delivered training programs for staff and brokers, which improved their understanding of complex product features and assisted with sales techniques.- Created content for external websites, including company site, a buy online site, mobile site, and claims mobile app.- Worked with design and web agencies to develop effective web marketing campaigns, using SEO, SEM and online advertisement strategies.- Monitored all online activity, considering web KPI's, adapted sites where required, and developed executive level reports.

Toronto, Canada Area

- Collaborated with management to develop new products, including writing policy wordings, developing underwriting guidelines and system change specifications. - Conducted annual technical audits on all Personal Lines business units, providing summary reports and action plans to management teams. - Developed, prioritized and designed work processes to support system changes, trained and supported the user community. Effectively communicated changes to stakeholders through bulletins and supporting training materials.

Toronto, Canada Area

Organized, directed and supported a team of 28 Processor and Clerical staff, effectively coaching and evaluating team including annual performance reviews, promotions and disciplinary actions. Project managed conversion of personal lines policy management system (PMS to HUON) including developing strategy and specifications, testing functionality and managing conversion team.