📰 Newsletters• Serve as GM/Editor in Chief of 5 newsletters (1 daily, 4 weekly)• Breakdown complex emerging tech topics (AI, blockchain, cybersecurity, etc)• Rebuilt cornerstone Daily newsletter, open rate 12% ➡️ 42% for >600k tech subs• Launched 3 newsletters incl. AI and Developer Tools. >100k subs, >30% OR, 🔼 20% nl revenue• Developed dashboards, standardized reporting, owning goals and key metrics• Wrote Editorial Guidelines. Crafted techno-optimist, personal, entertaining voice w/o sacrificing credibility📣 Content Marketing• Strategize, create high-quality content: long-form, short-form, video, and thought-leadership• Published case studies with startups (Notion, Loom, Framer)• Designed webinars for early & late-stage founders. >350 attendees ea. + 7k views on YT• Ideate, execute SEO content strategy. My team 7x-ed organic search traffic. <6k ➡️ 115k sessions/mo• Led integration of marketing automation platform (Iterable) with eng & product. Launched automations like onboarding drip; 🔼 105k+ sessions/month• Took over social, growing net audience by 2,097% through content strategy & storytelling leadership. Avg 7.4M impressions/mo, 220k engagements/mo📱Product & Integrated Marketing• Lead content products strategy• Work across product, eng, design, data to build/refine UX for blog, landing pages, features• Built Launch Hub, supporting 1,800 founders/month with content on how to launch products• Built newsletter features (onboarding, landing pages, forms), increasing net subs by >600%• Co-led PH feature launches including Product Hunt Rewind and Launch Page/Hubs redesign. Owned messaging & distribution for social, newsletter, push/browser notification• Execute user/reader surveys quarterly + built consistent newsletter feedback loop• Owned the 2023 Golden Kitty Awards ➡️ nearly 100k on-site engagements/week

• Wrote over 400 newsletters + 60 articles myself before being promoted and recruiting a team. See what people have to say about my content: https://bit.ly/smw-walloflove

Asked to return post company-wide Covid layoffs to manage content for eCommerce site.

End-to-end content strategy for B2B and B2B2C business goals. B2B2C • Managed programming & marketing for 50+ events/year across 24 stores. 🔼 117% avg store traffic during events• Organized multi-partner campaigns tied to partner goals. E.g. Female-Founded: A women's day panel and collection featuring products from founders in b8ta stores• Strategized and executed paid advertorials with startup partners. Co-created messaging for 100s of tech brands including startups, Google, and MINI• Drove eCommerce SEO and content optimization strategies.• Owned and executed social, increasing national audience organically by <22k followers • Took over ambassador program for store associates. Mentored these "marketing champs" on content and social.B2B Content • Crafted messaging for brand activations at SXSW and pop-up shops.• Worked with Sales team to add content offerings (e.g. dedicated emails, branded events, social promo) to sales packages.Content & Brand • Shaped the voice and brand. • Crafted messaging for key initiatives like the Toys R Us relaunch.• Shaped storytelling the brand's narrative through EMEA expansion.

Created product marketing strategy for new product launches.Managed Amazon organic and paid strategy.

A global organization reaching 60M children in 65 countries with >$135M in annual revenue. I was the first marketing hire, recruited/directed staff and agencies, and led end-to-end development of the marketing function and team from the ground up.👩‍👧 Product Marketing• Conducted audience and market research including surveys, competitive analysis, and focus groups• Developed audience personas for B2B partners (e.g. Walgreens), in-field partners, and B2C donors. • Crafted messaging and positioning of health programs for B2B and B2C audiences, including co-leading a full re-brand, 🔼 250% in brand awareness.📱Integrated Marketing • Developed donor acquisition funnel, integrated marketing strategies, and reporting and tracking mechanisms, helping to amplify revenue from under $7M to $135M: • Launched and led social, grew audience 0 ➡️ 65k followers across Facebook, LinkedIn, and IG• Ideated and led digital campaigns, raising as much as $325K/month • Launched and led email marketing, deploying the first email management system, implementing automation campaigns and newsletters, and growing list size to over 100k subscribers🤳Content Strategy• Worked with photographers and videographers on collecting, documenting, and storytelling content• Produced B2C and B2B2C infographics, video, articles, and email content portraying health stories across varied cultures.• Produced case studies, whitepapers, and reports to drive B2B funnel of donor and technical partners. • Managed production, approvals, and distribution of content to B2B partners for B2B2C campaigns. For example, I worked with Bayer and Sanofi on content for in-store displays, websites, and packaging. • Led complete site rebuild, including budget and managing approvals from various stakeholders• Grew team from 0 to 6 to execute functions across content, digital marketing, and B2B partnerships• Reported to the CEO and COO and presented at least 1x/year to the Board of Directors and Advisors