Sarah Watson Email & Phone Number

Seattle, WA, US

Seattle, WA, US

New York, New York, US

Helping to shape the next generation of female and non-binary leaders. Mentor to female and non-binary leaders, builders, and creators as they take the first step into their technology careers.

• Founded the first ever Johnson Women in Technology Conference with the goal of creating a forum where female MBAs and professionals can network and develop a stronger path to a career as a business professional in the.
• Created a vision for the annual conference that attracted 200+ MBAs and professionals.
• Supervised board of 9 individuals.
• Raised funds of over $40k from industry leading firms.
• Developed marketing and publicity strategy, including digital marketing plan.
• Coordinated speaker schedule and company fair.Participating companies in founding year included: eBay, Google, Warby Parker, Autodesk, and SquarespacePublicity:

London, GB

McLagan is Aon's financial services vertical within the Human Capital Solutions Practice.I built and led McLagan's marketing team, consisting of design, content, and demand generation teams. I led the development and execution of McLagan’s global marketing strategy and initiatives across the firm, working with business leaders to develop messaging and.

Boston, MA, US

Member of the Performance Marketing Lab in GE Corporate’s Global Brand Marketing group, an industry leading team setting direction for company’s brand strategy.My team focused on identifying new ways to drive business, enhance customer experience, and transform the GE brand. Our top goal was making it easier for customers to buy and sales teams to sell..

Boston, MA, US

• Selected as a member of the Experienced Commercial Leadership Program (ECLP) prepares MBA graduates and experienced professionals for GE leadership roles in marketing and sales. The program offers opportunities for.
• ECLP Global Recruiting, Onboarding Lead
• ECLP Global Recruiting, Resume Screening Lead
• ECLP Commercial Women, Recruiting LeadVolunteer:
• Junior Achievement volunteer guiding high school students in creating a business of their own

Norwalk, CT, US

• Member of GE Capital HQ Global Digital Marketing group where I was brought in to work on agile team to re-imagine and transform GE Capital's digital presence.
• Contributed to re-imagination, development, and implementation of a new global GECapital.com ecosystem including design, UX, content, and technology stack
• Managed partner agencies and team of social media experts, developers, and designers to design new, personalized digital content experiences for customers
• Developed strategy for content distribution to digitally disseminate GE Capital's stories, messages, and value proposition on GECapital.com and 3rd party social media channels such as LinkedIn, Twitter, and Facebook
• Aligned digital brand with media campaigns (TV, print, radio) to deliver an integrated, frictionless, and profitable customer experience

Norwalk, CT, US

• Member of GE Capital Americas Customer Experience team where I led Cross Sell and Sales Rep training initiatives across GE Capital Americas Businesses.
• Defined and documented predictable process for identifying top Cross Sell prospects across 9 GE Capital businesses; identified 20% increase in Cross Sell opportunity
• Designed and delivered sales rep campaigns in Salesforce.com (SFDC) for high potential customers in Lending, Leading, and Fleet to put sales reps in contact with high potential customers; required buy-in from CMOs.
• Developed customer insights around how to measure and improve customer Share of Wallet
• Designed selling aids and trainings for reps and launched training program for sales rep to increase knowledge of cross sell and all GE Capital productsMember of the Northeast Cross Business Lead Sharing group which.

• Managed global social listening and channel project at Microsoft:
• Developed social listening and channel auditing framework, processes, and tools for Microsoft's global digital marketing strategy, resulting in a standardized approach across all global operations.
• Led interviews, auditing, and analysis of 10 digital teams across globe on best practices for social media activities.
• Published articles and developed content for social listening and social influencer thought leadership, providing actionable plans for organizations looking to leverage social media in their marketing plans.Managed.
• Drove in-depth industry research around current loyalty and retention practices in industry.
• Conducted competitive research and analysis of marketing positioning for customer loyalty consultancies.

Redmond, Washington, US

• BR Consulting is a student run organization that provides opportunities for students to extend their MBA education beyond the classroom. Projects are sourced from a variety of for-profit and non-profit clients and.
• Refined value proposition and target customer base.
• Defined an action plan to address customers' top concerns over data security in the cloud.
• Recommended plan for transforming customer perception in improved brand messaging.

The Woodlands, Texas, US

• Worked on marketing team to manage SaaS digital marketing strategy while coordinating with product development, sales, and customer support teams.
• Designed the social media strategy resulting in unified customer communications and streamlined Customer Relationship Management system processed for sales and marketing, which included generating original and.
• Developed digital marketing strategy for new product releases and initiatives for upgrade sales.
• Developed onboarding program for sales associates and increased communications with marketing on sales training focused on solution selling.
• Created customer webinar series content, then launched and managed webinar strategy, including customer follow through plan to secure actionable sales leads.
• Worked collaboratively with sales, marketing, customer support on executive level initiatives to streamline communications and guide product development, including new CRM system implementation to increase.

The Woodlands, Texas, US

• Worked as member of Product Marketing team at the intersection of market research and software design.
• Drove research in understanding needs of corporate customers and collaborated with software development team to design software solutions for those needs.
• Identified new markets and key industry trends relevant for future product releases.
• Defined methods to communicate new software solutions to customers and worked on improving user experience for customers and prospects in alignment with strategic goals of company.
• Optimized product documentation and help files to enhance customer experience.

• Acted as head of marketing and PR for the launch of a new neuroscience software, working at the intersection of scientists, software developers, and marketing. Software launched at Society for Neuroscience Conference.
• Designed the launch of a brand new software, Whole Brain Catalog, which provides a 3D, interactive environment of the mouse brain resulting in funding by the Waitt Foundation.
• Developed and implemented brand and digital marketing strategy, including print collateral, website design, online community development, social media presence, content creation, and media publications.
• Led development of promotional video designed by Drew Barry and rooted in actual scientific research
• Drove the market launch which included press releases, communication with media, creation of websites, social media campaign, and creation of print materials.
• Managed a communications team and worked with the software developers and heads of lab to create software specs.

• Role was a research scientist managing a team of student researchers, scientists, and software developers.
• Led cross functional team of neuroscientists, software engineers, student researchers to create a flexible, structured database that reasoned on neurodegenerative diseases such as Parkinson's and Alzheimer's and.
• Advised 3 collaborating laboratories on implementation of best practice research methods to support additional constructs of neuroscience databases in other research specialties.
• Presented research at 6 international conferences in US and Czech Republic. Published 3 papers on research methods.
• Managed and contributed to the Neuroscience Information Framework (NIF; http://www.neuinfo.org) a semantic search engine for neuroscientists, NeuroLex.org, and the Whole Brain Catalog (WBC.
• Contributed to building a structure for stronger collaboration of a common framework for big data in neuroscience research and imaging data.

Master Of Business Administration (Mba), Managerial Finance Immersion With Consulting Focus

Bachelor Of Arts, Physics

High School

Certificate, Technical Communication

Certificate, Web Publishing