I led marketing teams in crafting and executing strategic, integrated marketing campaigns for Federal Government and DoD clients; including tactics such as paid digital, organic social, brand strategy, content strategy and development, video production, print ads, web development, public relations, earned media, and direct mail. I also served as the main client point of contact - fostering and maintaining strong relationships, growing new business, and ensuring that all work delivered is high-quality and on-brand. Government clients included the Defense Contract Audit Agency (DCAA) and FEMA's National Flood Insurance Program (NFIP).

I served as the Deputy Program Manager on a $112MM 5-year BPA for FEMA’s National Flood Insurance Program (NFIP), managing an integrated team of 100+ account, creative, digital, PR, and strategy SMEs to produce over 1,000 client deliverables a year. I managed contract administration and the DHS security clearance process, maintained the COR relationship, developed and streamlined team workflows, identified project risks and mitigation plans, assisted in drafting RFP responses, coordinated weekly/monthly/quarterly reporting documents, and worked to strengthen team collaboration and cohesion.

Led internal and external teams in the strategic planning and tactical execution of results-driven integrated campaigns, primarily for Association/Event clients. Managed client relationships and all client communications. Collaborated closely with the creative team to ensure that campaign concepts, messaging platforms, and all associated deliverables were developed in alignment with approved strategy and positioned to meet client goals. Monitored and analyzed campaign performance and recommended relevant tactic shifts when needed.Key clients included the Building Owners and Managers Association (BOMA), Heavy Duty Aftermarket Week (HDAW), International Association for Dental Research (IADR), International Baking Industry Exposition (IBIE), Lean Construction Institute (LCI), NAFA: Fleet Managers Association, National Regional Electric Cooperative Association (NRECA), and SECO International.

Directed nonprofit program operations across the United States and Germany in coordination with military leadership as well as contractors, sponsors, and vendors. Led marketing strategy development, designed all print and digital marketing collateral, managed social media accounts, and developed targeted fundraising and special event campaigns. Served as website administrator and content strategist, supervising the design and launch of a new responsive website. Supervised and trained onsite program coordinators, office interns, and over 100 volunteers nationwide. Tracked ROI and performance metrics for programs, events, and operations. Developed new programs and events to meet the specific needs of wounded service members and their families at each program location. Represented CAUSE at local events, programs, fundraisers, and speaking engagements.

Managed a team of marketing professionals, planning and implementing year-round integrated marketing strategies for more than a dozen recreational centers and restaurants. Worked closely with military leadership as well as private organizations and local businesses to strengthen relationships in the local community and increase advertising reach. Designed all print and digital marketing collateral. Led market research analysis and worked with facility managers to develop audience segments and targeted messaging. Managed social media accounts. Supervised the design and launch of a new FSS website with enhanced user experience and functionality.

Designed all event-related print and digital collateral, including posters, flyers and handouts, brochures, business cards, and banners. Managed all 423d FSS social media accounts. Produced high-quality printed materials for distribution using specialized production equipment. Coordinated and implemented scheduling and placement of all promotional materials.

Led the strategy, design, production, and distribution of all print and digital marketing materials for Chamber programs and events. Developed all social media and website content. Responded to information requests from key external audiences and wrote copy for press releases. Produced a weekly two-page local newspaper spread and coordinated weekly email newsletter content and scheduling. Managed a membership group travel program in partnership with a national travel agency and a member-to-member advertising program. Assisted with event planning and coordination, including signature awards dinners, ribbon cuttings, business mixers, workshops, and special programs.

Developed and executed print and digital marketing campaigns for the Morale, Welfare, and Recreation department. Managed content and UX design two Navy and Air Force websites. Tracked web analytics and designed site improvements to improve UX/UI and streamline information architecture. Wrote articles about MWR events for local news outlets and provided photographic support at events as needed. Produced large-format marketing materials using specialized print equipment.