Sarah Masuzzo, Mba Email & Phone Number

Leveraging skills in project management, marketing, communication and training, I develop materials and programs that clearly articulate change benefits to a diverse audience, facilitating understanding and support. My approach is characterized by a unique blend of strategic thinking and hands-on execution, empowering teams to embrace change while maintaining high standards of customer support and satisfaction.

Massachusetts, United States

Change Strategy Development:- Formulate and execute comprehensive change management strategies to facilitate organizational transitions.- Collaborate with leadership to align change initiatives with overall business objectives and goals.Stakeholder Engagement:- Identify key stakeholders and established effective communication channels to ensure buy-in and support for change efforts.- Conduct stakeholder assessments to gauge attitudes, concerns, and expectations, adapting… Show more Change Strategy Development:- Formulate and execute comprehensive change management strategies to facilitate organizational transitions.- Collaborate with leadership to align change initiatives with overall business objectives and goals.Stakeholder Engagement:- Identify key stakeholders and established effective communication channels to ensure buy-in and support for change efforts.- Conduct stakeholder assessments to gauge attitudes, concerns, and expectations, adapting strategies accordingly.Communication and Training:- Develop clear and persuasive communication materials to convey the rationale, benefits, and impact of changes to diverse audiences.- Design and deliver tailored training programs to equip teams with the necessary skills and knowledge to navigate transitions.Risk Assessment and Mitigation:- Conduct thorough risk assessments to anticipate and address potential challenges associated with change.- Implement proactive mitigation strategies to minimize resistance and foster a positive change environment.Cross-functional Collaboration:- Foster collaboration across departments and teams to ensure a holistic approach to change management.- Works closely with project managers, functional Leads, and other stakeholders to integrate change management into project plans and timelines.Continuous Improvement:- Establish feedback mechanisms to capture employee insights, concerns, and suggestions for continuous improvement.- Conduct post-implementation reviews to capture lessons learned and identify opportunities for continuous improvement.- Utilize feedback and data analysis to refine change management methodologies for future initiatives. Show less

Framingham, Ma

I was approached to take over managing the VPP in April of 2019. After assimilating internal and external stakeholder feedback, I simplified the program and created tiers of engagement, relaunching it to maximize satisfaction and value. I am fully responsible for this strategic partnership program for Staples and vendors, in which trusted partners can access exclusive benefits and sales engagement opportunities. Through this customer focus, we ensure the right vendors receive priority… Show more I was approached to take over managing the VPP in April of 2019. After assimilating internal and external stakeholder feedback, I simplified the program and created tiers of engagement, relaunching it to maximize satisfaction and value. I am fully responsible for this strategic partnership program for Staples and vendors, in which trusted partners can access exclusive benefits and sales engagement opportunities. Through this customer focus, we ensure the right vendors receive priority visibility across digital, marketing and sales platforms, ensuring one central strategy towards mutual success. The last two years have been the most successful in the program’s history.- Redesigned and relaunched the previously underperforming Staples VPP in 2019. - Assimilated internal and external feedback to develop program offerings. - Managed expectations and approval from cross-functional internal teams, including at the Chief Operating Officer and Chief Merchandising Officer level. - Surpassed expectations with for fiscal 2020, with a 66% increase on program earnings over fiscal 2019. - Projected to stay positive in fiscal 2021 despite challenges of the COVID-19 pandemic.- Direct VPP execution including recruitment of vendors, client satisfaction, and budget management. Aligned with sales leadership, merchandising, and marketing to successfully deliver vendor benefits.- Oversee a team of four direct reports to execute program objectives, fostering a collaborative and motivating environment with high expectations of achieving goals. - Manage the seller incentive program (MyIncentives), ensuring payout accuracy, and providing analysis and best practices to vendors to guide seller behavior. Show less

Framingham

Upon joining Staples, I was immediately assigned to launch a new chair line by April 2018—the first formal product launch by OBG ever. I created and implemented the go-to-market strategy, ensuring brand cohesiveness and challenged organizational norms with creative and innovative approaches. My responsibilities also included stakeholder buy-in, project management, and Sales training. After seeing positive results from my launch, OBG pivoted their strategy and decided to create unique brands for… Show more Upon joining Staples, I was immediately assigned to launch a new chair line by April 2018—the first formal product launch by OBG ever. I created and implemented the go-to-market strategy, ensuring brand cohesiveness and challenged organizational norms with creative and innovative approaches. My responsibilities also included stakeholder buy-in, project management, and Sales training. After seeing positive results from my launch, OBG pivoted their strategy and decided to create unique brands for each of their categories. I was honored to be selected to introduce the new furniture brand, Union and Scale, at the 2019 national conference in front of 1,500+ sellers.- Project managed largest Staples Own Brand product launch with Workplace Series, April 2018:- Created and executed complete go-to-market strategy, integrating innovative approaches. - Managed all integral teams cross-functionally, ensuring consensus building and alignment, with adherence to deadlines.- Selected to introduce new furniture brand ‘Union and Scale’ for Staples Own Brand at the April 2019 national conference with an audience of 1,500+ Staples employees. - Analyzed product sales success, determining which levers most efficiently drive demand by category and channel.- Managed product launch and ongoing sales support for all new Own Brand furniture products.- Planned and executed sales communication strategy and asset creation in partnership with SDS and Marketing, and seller training in partnership with L&D.- Identified business trends and opportunities aimed at driving the sales of Staples-branded products through customer and sales insights. Show less

- Led Marketing and Sales relationship with Porsche North America. Supported seven other Automotive OEM (Original Equipment Manufacturer) customers as a secondary manager. - Performed data analysis, analytics, and interpretation of data to influence customer decisions and support Bose selling activities.- Coordinated and aligned global internal Bose teams including Customer Management, Business Development, Engineering, Technical Sales, Public Relations and Executive Management to… Show more - Led Marketing and Sales relationship with Porsche North America. Supported seven other Automotive OEM (Original Equipment Manufacturer) customers as a secondary manager. - Performed data analysis, analytics, and interpretation of data to influence customer decisions and support Bose selling activities.- Coordinated and aligned global internal Bose teams including Customer Management, Business Development, Engineering, Technical Sales, Public Relations and Executive Management to identify and address key business and partnership goals. - Managed relationships with customer Product Managers, Marketing, Public Relations, and OEM agencies to plan and execute joint marketing activities and vehicle launch activities. - Developed innovative go-to-market strategies and campaigns aligning with Bose and customer key objectives. - Planned and coordinated large-scale selling events and tech fairs, including strategic development of objectives and messaging.- Created communications materials for integration into customer advertising and promotions, integrating brand messaging, features and benefits while staying true to brand voice. - Acted as a respected representative of Bose, performing demos and customer presentations to current and prospective customers. Show less

Devens, Ma

- Led visual and strategic redesign for a complete corporate rebranding. Created re-messaging of marketing communications strategy and materials.- Reorganized marketing budget to improve cost efficiency, reducing costs by $100,000+ in one fiscal year. Savings enabled participation in five additional global events in key markets. - Managed company website and intranet including content, SEO design and messaging strategy.- Handled all marketing operations including purchase order… Show more - Led visual and strategic redesign for a complete corporate rebranding. Created re-messaging of marketing communications strategy and materials.- Reorganized marketing budget to improve cost efficiency, reducing costs by $100,000+ in one fiscal year. Savings enabled participation in five additional global events in key markets. - Managed company website and intranet including content, SEO design and messaging strategy.- Handled all marketing operations including purchase order management, vendor qualification, and contract negotiation.- Oversaw global trade shows, company events and workshops. Managed scheduling and logistics, including design, messaging and email campaigns and registration pages.- Concepted, designed, and managed global collateral library and corporate advertising campaigns Show less

Chicopee, Ma

- Due to leadership vacancy, successfully oversaw the marketing department from 10/08 to 12/09.- Planned and implemented the most successful new product launch in the company's history, per President. - Managed marketing budget, sales/marketing funds, and co-op and rebate programs.- Supervised and organized all trade show activities and attendance. - Designed various flyers, brochures, advertisements, posters, and sell sheets.

Colchester, Vermont, United States

- Revamped and managed updates to the website, emphasizing user-friendliness and effectiveness.- Strategized design and marketing initiatives for a social networking site.- Wrote and edited press releases to bolster company image and prestige.

Master Of Business Administration (M.B.A.), Marketing Concentration

B.A., Communications, Art Minor

Activities and Societies: WSCW Radio Secretary Graduated Magna Cum Laude