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With over 30 years of marketing, sales, and digital experience across EMEA and APAC, I lead the media partnerships team at Tripadvisor, the world's largest travel platform. I help clients leverage data, insights, and digital platforms to develop impactful traveler-centered campaigns that reach the right audience, the right way. I work across the whole travel sector as well as drive new opportunities from the non-travel sector, such as Tesla, Citibank, Accor, Tourism New Zealand, and Japan Airlines.My core focus is on growing the destination sector for Tripadvisor, working with key organizations and ministries across the region. I launched the first Tripadvisor Destination Academy, a three-day digital boot camp for government organizations, the CEO Challenge, a campaign that supports the discovery of lesser-known destinations, and the first ever Asia Pacific Destination Leadership Summit, focusing on the challenges and opportunities governments and ministries face in travel. I also served as the youngest female chair of Pacific Asia Travel Association (PATA), and I am currently on the regional board of IAB SEA & IN. As a seasoned keynote speaker and travel trend spotter, I am passionate about sharing insights, thought leadership, and women's development in the industry.
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Managing DirectorEtfHong Kong
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Managing DirectorEtf Aug 2023 - Present -
Director, Media Partnerships (Apac)Tripadvisor Mar 2022 - Aug 2023Needham, Ma, Us -
Head Of Media Partnerships ApacTripadvisor Mar 2015 - Mar 2022Needham, Ma, Us
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Destination Marketing Senior Sales Manager ApacTripadvisor Oct 2013 - Mar 2022Needham, Ma, Us
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Dmo Sales ManagerTripadvisor Aug 2012 - Oct 2013Needham, Ma, Us
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Marketing ManagerTourism Flanders-Brussels Jun 2012 - Aug 2012Promote Flanders as a travel destination to UK consumers
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Meetings, Incentives & Conferences ManagerTourism Flanders Brussels Mar 2008 - Jun 2012Promote Flanders & Brussels to UK meeting planners
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Marketing Executive - International AssociationsHong Kong Tourism Board Jun 2006 - Mar 2008Hong Kong, HkPromote Hong Kong to association conference planners -
Senior Executive Of Hong Kong OfficeCésar Ritz Colleges Switzerland 1990 - 2003Le Bouveret, Valais, ChMarket and recruit students in Hong Kong & China to study in the UK and Switzerland
Sarah Mathews Skills
Frequently Asked Questions about Sarah Mathews
What company does Sarah Mathews work for?
Sarah Mathews works for Etf
What is Sarah Mathews's role at the current company?
Sarah Mathews's current role is Managing Director.
What is Sarah Mathews's email address?
Sarah Mathews's email address is sa****@****s.co.uk
What is Sarah Mathews's direct phone number?
Sarah Mathews's direct phone number is +178180*****
What skills is Sarah Mathews known for?
Sarah Mathews has skills like Tourism, Marketing, Incentives, Event Management, Marketing Communications, Research, Corporate Events, Sales, Hospitality, Online Advertising, Online Marketing, Destination Marketing.
Who are Sarah Mathews's colleagues?
Sarah Mathews's colleagues are Damian Cook.
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