My time at House of Marketing has been marked by continuous growth, as I've embraced new challenges and stayed up-to-date with the ever-evolving marketing landscape. I am passionate about driving results for our clients and am excited to continue contributing to the success of both our agency and our valued clients.- Lead digital marketing team, including Google Ads setup (using SEMrush & Keyword Planner for keyword research), Meta Ads, transitions to GA4, and SEO implementation- Develop & oversee the implementation of marketing strategy for B2B businesses in line with budget-Understand business & marketing client objectives, USPs, current & target markets- Manage team of coordinators & designer- Monthly client meetings- Project management for ad hoc website builds & brand development projects- Onboarding new clients & employees - Market research reports- Manage client scopes in line with budgets

As a Marketing Coordinator at House of Marketing, I have contributed to the success of various marketing campaigns and played a pivotal role in enhancing our clients' presence, brand recognition, and sales.Joining the team only a few months after the foundation of the business, I had the opportunity to develop much of the company's IP, documentation, and processes, which are still used today. Being a small team without the luxury of hands-on training, I took it upon myself to learn PPC advertising, SEO strategies, Adobe InDesign & Illustrator, and building Wordpress websites, leading to my thorough understanding of the digital marketing landscape today. Some of my proudest achievements include writing the Finalist nominations for a client's Lord Mayor's Business Awards shortlisting (2021 & 2022), and leading COVID-19 cleaning campaigns for a commercial cleaning client during the peak of the pandemic. Day-to-day responsibilities include:- Managing end-to-end campaigns- Creating engaging and relevant content across various digital channels to increase audience engagement and brand visibility- Conducting data analysis with tools such as Google Analytics and SEMrush to identify consumer behaviour and measure marketing impact, and using this data to continuously optimise marketing strategies. - Building strong client relationships and ensuring their needs and expectations are met.- Collaborating with design teams & external stakeholders to achieve optimal marketing outcomes

Overseeing the end to end operational model of BackTone's social media presence, including building and maintaining the company brand on social media platforms, and creating and planning content. -Writing, proofing, and publishing content online to reflect the company’s brand and vision-Developing and implementing social media strategies to increase brand awareness, lead generation, and engagement-Using social analytics tools to track awareness, reach, and lift-Creating reports analysing success of content, campaigns, and targeting strategy-Briefing the company on marketing activities, results, and campaigns, and making recommendations for future campaigns-Proactively identifying opportunities for brand development, social recognition, and increases in efficiency-Communicating with other brands for partnerships, and continuously being on the lookout for potential partnership opportunities

Creating and planning content across EDC's social media platforms. Working closely with the Marketing Director to develop an end-to-end marketing campaign for the company’s show ‘PROPEL’.-Developing the creative vision and implementation strategy for the campaign-Creating and shaping content across the brand’s social media platforms-Developing a budget and schedule for campaign-Building and maintaining relationships with key stakeholders and partners, and doing cross-promotions-Email marketing campaigns-Using Adobe CC to create original collateral for campaign

Analysing consumer behaviours through data research to present to clients marketing on the national Hit and Triple M radio networks.-Transforming hard statistics into readable and effective presentations to highlight specific areas and content-Tracking brand awareness, reach, and recall-Profiling target audiences for both the networks and clients-Analysing numerical and verbatim survey results