Sarah M. Baker Email & Phone Number

Orlando, Fl, Us

Winter Springs, Florida, Us

Milford, Ohio, Us

National brand management, franchisee, and franchising/development marketing strategy. 320+ restaurants. • Coordination of advertising agencies for consumer marketing efforts. Social/Digital/Branding/Traditional Media/Public Relations/etc.• Partnership with vendors for cross promoting product while maintaining brand integrity.• Enforcing branding standards across all territories/restaurants.• Management of sports sponsorships. Assets and coordination.• Updating and maintaining Point of Purchase materials in restaurants.• Managing community partnerships with corporate sponsored assets.• Work closely with IT on developing and maintaining online ordering as well as the website.• Communication of national branding initiatives to franchisees.• Assist development team with marketing strategy for continued growth.• Public relations collaboration.• Graphic design. Photoshop CC for design of out of home, app, print ads, direct mail, etc. • Copy-writing for print, radio, TV, SoundMachine, social media, etc.• Paper products and uniforms for in restaurant design.• Relationship management with national philanthropic fundraising.• Operations support.

Staff Writer - Adoption.com - adoption themed articles. Content Specialist - 1/16-1/17 Adopting.org - Content management for a new social media platform of adoption shareable "stuff". Editor - 3/16-10/16 Parent Profiles - Adoption.com/profiles - Review and edit profiles of hopeful adoptive parents before their profile goes live or when it needs improvements.Guest author - Adoption.org - Guest posts to adoption.org blog Adoption.com is the largest adoption community with 800,000+ members and 1 million+ pages of content. Adoption.com and Adoption.org receive 2.5+ million monthly views.Sample Article Topics Include: - Why I Love Open Adoption- Guide to Selecting an Adoption Agency- Busting Adoption Myths- What are Lifebooks and Why Do I Need One? - 5 Ways to Prepare to Spend the Holidays with Your Child's Birth Family- I Want to Adoption. Now What?- 8 Things in a Home Study- Do You Feel Adoption Guilt?- How to Create a "Dear Birth Mother" Letter- Almost My Daughterand many, many more.

Cincinnati, Oh, Us

• Design and implementation of print marketing• Social Media management• Radio scheduling• Newsletter production and scheduling• Website maintenance and management with external consultant• Communication with staff about sales and upcoming promotions• Press liaison• Call tracking• Yearly budget preparation• Yearly and ongoing marketing recommendations • ROI tracking • Community outreach programs. ie. Pink Ribbon Girls campaign• Yearly positive sales growth

Cincinnati, Ohio, Us

• Social Media & Blogging.• Event Planning. • Building relationships with local businesses.• Working with department chairs to promote the college.• Graphic Design of ads using Photoshop, Word, Powerpoint, etc.• Writing press releases and upholding media relationships• Organizing local commercial filming

Atlanta, Georgia, Us

Papa John's Pizza franchise • Successfully integrated store growth from 18 to 66 with an in depth marketing plan. • Developed a new type of marketing focused on local store campaigns to customers and businesses for the Papa John’s system as a test market.• Plan, purchase and contract print media for 66 locations in Ohio, Nevada and North Carolina. • Design ads using Photoshop, Word, Powerpoint, etc. • Create and maintain franchise Papa John’s Myspace, Twitter and Facebook. • Partner with Regional Marketing Directors and advertising agencies to execute co-op franchise print efforts.• Manage specified local marketing budgets, approve and allocate invoices with accounting.• Reconcile period end spending.• Create and distribute monthly marketing communication calendars with print proofs and updated coupon lists.• Submit monthly edeals, coordinate local eblasts and submit PROMO codes.• Dayton Coop President and Cincinnati Coop Participant. Managed advertising agency and worked with them to incorporate media into our local strategy. • Attend co-op and regional meetings, webinars, conference calls, etc. • Fundraising management• Fulfill donation requests and approve large order discount orders.• Create and provide local store marketing plans. • Organize Coupon Redemption Reports to look at ROI.• Work with TV and Radio stations on local promotions.Consulting from January 2006-January 2007 and from April 2010-June 2010.

Bachelors, Technical Management With Business/Marketing Concentration

Certificate, Digital Marketing - 7 Course Specialization

Associates Of Applied Science, Double Major: Commercial And Portrait Photography

General Studies & Fine Art Photography