Sarah Berger

Sarah Berger Email and Phone Number

Head of Marketing | Brand | Revenue & Growth | Content | Community @ Crafty
Sarah Berger's Location
Greater Chicago Area, United States, United States
About Sarah Berger

Sarah Berger is a Head of Marketing | Brand | Revenue & Growth | Content | Community at Crafty. She possess expertise in social media, marketing, email marketing, management, marketing strategy and 21 more skills. Colleagues describe her as "I’m honored to recommend Sarah for whatever the world might throw at her next. Over the past four years, we’ve worked closely together, supporting the rapid growth of Solstice, which eventually became Kin + Carta. She’s been instrumental on five rebrands in six years, the last two of which were global in nature, five marquee FWD events, several global capability launches, and countless marketing campaigns. She’s an empathic listener and strong, communicative leader who has helped grow our marketing team from two to over a dozen spread out across four offices and three continents. Through it all, I quickly came to know Sarah as one of the best human beings I’ve worked with. She’s incredibly genuine with a tireless work ethic and willingness to embrace whatever is thrown her way.", "I’ve worked closely with Sarah for several years. She is an accomplished marketer and a courageous leader. While she faithfully supports leaders, she also routinely challenges them to start with why. She leads “up” to the highest levels of the firm and is a respected voice with our chief execs. She adeptly balances leading and developing her team with the needs of the firm. We work in a dynamic global environment, so her ability to sort through the clamor, understand unique regional challenges, and then crystallize and communicate a clear plan focused on real growth outcomes has been inspiring. Most inspiring, however, is how much time she spends caring for and leading every member of her team.", and "Sarah is a knowledgeable and passionate Marketeer with a great understanding of brand and commercial objectives. I regularly looked forward to working with Sarah as she was a fantastic collaborator, always open to new ideas, but with a strong sense of what was right and a focus on exactly what was needed to secure the best possible result, never settling for second best. Sarah was an absolute pleasure to work with and can't recommend her enough."

Sarah Berger's Current Company Details
Crafty

Crafty

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Head of Marketing | Brand | Revenue & Growth | Content | Community
Sarah Berger Work Experience Details
  • Crafty
    Sr. Director Of Marketing
    Crafty Jun 2022 - Present
    Chicago, Illinois, Us
    Brought on to build Crafty's Marketing function from the ground-up and shape Crafty's GTM strategy, transitioning away from a linear funnel model (that relied solely on Inbound leads to drive growth) to a flywheel approach that brings together Marketing Sales and Client Success under one Revenue Team to drive sustainable, customer-centric growth.
  • Kin + Carta
    Director Of Marketing, Americas
    Kin + Carta Feb 2021 - Jun 2022
    London, England, Gb
    Head of Americas Marketing reporting to VP of Global Marketing. Oversaw 13+ individuals across demand generation, brand, partner marketing, digital strategy, PR, and creative. Led the development, transition, and launch of new Account-based Marketing strategy that aligned GTM teams.
  • Kin + Carta
    Sr. Marketing Manager, Americas
    Kin + Carta Feb 2020 - Feb 2021
    London, England, Gb
  • Kin + Carta
    Sr. Marketing Manager, Global
    Kin + Carta Oct 2018 - Jan 2020
    London, England, Gb
    Accepted a new marketing leadership role with Solstice's parent organization, St Ives Group, relocating to London, UK for 6 months. Lead the creative development and global launch of a new brand identity as Kin + Carta, and supported the restructuring of the organization (and merger of 8 businesses) into a global full-service digital consultancy, gaining recognition from Forrester and Econsultancy.
  • Solstice
    Sr. Marketing Manager
    Solstice Aug 2018 - Oct 2018
    Chicago, Il, Us
  • Solstice
    Event Director Of Solstice Fwd
    Solstice Oct 2017 - Jul 2018
    Chicago, Il, Us
    Creative and Strategic Director of Solstice's 3rd annual digital innovation summit for 600 executives in Chicago, IL.
  • Solstice
    Marketing Manager
    Solstice Oct 2016 - Jul 2018
    Chicago, Il, Us
  • Solstice
    Marketing Strategist
    Solstice Jul 2014 - Sep 2016
    Chicago, Il, Us
  • Solstice
    Marketing Coordinator
    Solstice Jan 2013 - Jul 2014
    Chicago, Il, Us
  • Solstice
    Marketing Administrator
    Solstice Aug 2012 - Jan 2013
    Chicago, Il, Us
    First marketing team member (and employee #34) brought in to spearhead Solstice's Marketing practice.
  • J&L Marketing, Inc.
    Promotions Coordinator
    J&L Marketing, Inc. Oct 2011 - Aug 2012
    Louisville, Kentucky, Us
    Lead on-site promotional events for automotive dealerships in the Midwest, increasing lead generation with day-of customer data collection, analysis, and presentation of insights to dealership management and J&L leadership team.

Sarah Berger Skills

Social Media Marketing Email Marketing Management Marketing Strategy Mobile Applications Marketing Communications Content Marketing Marketing Event Planning Crm Brand Development Multi Media Marketing Campaigns Brand Strategy Leadership Branding And Identity Content Management Content Development Social Media Marketing Digital Marketing Budgeting Event Production Great People Skills Sales And Marketing Functions Multi Channel Marketing B2b Marketing Video Production

Sarah Berger Education Details

  • Illinois State University
    Illinois State University
    Integrated Marketing Communications

Frequently Asked Questions about Sarah Berger

What company does Sarah Berger work for?

Sarah Berger works for Crafty

What is Sarah Berger's role at the current company?

Sarah Berger's current role is Head of Marketing | Brand | Revenue & Growth | Content | Community.

What is Sarah Berger's email address?

Sarah Berger's email address is sa****@****rta.com

What is Sarah Berger's direct phone number?

Sarah Berger's direct phone number is +130945*****

What schools did Sarah Berger attend?

Sarah Berger attended Illinois State University.

What skills is Sarah Berger known for?

Sarah Berger has skills like Social Media, Marketing, Email Marketing, Management, Marketing Strategy, Mobile Applications, Marketing Communications, Content Marketing, Marketing Event Planning, Crm, Brand Development, Multi Media Marketing Campaigns.

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