Senior-level Subaru & Ford Performance Manager specializing in client relationship building, retention, and sales through proprietary tools, Digital Advertising, SEO, and more.Achieved a notable 109% retention rate in 2023, prioritizing growth and overseeing dealer clients and OEM programs.Secured 80+ new opportunities since September 2020, generating new revenue.Key contributor to the successful launch of the Subaru OEM program in 2022/23 through collaboration with our OEM Program Directors, Managers, and Shift Digital.Current role as Subaru & Ford Delegate, ensures compliance with brand standards, analyzes data, generates monthly reports including market share and manages partnerships with Shift Digital and Ford Direct.

Orchestrated and implemented comprehensive marketing campaigns encompassing SEM, SEO, Display, Video, Social, and Email strategies.Oversaw dealership marketing initiatives across Sales, Fixed Operations, Parts, and Collision departments, demonstrating a nuanced understanding of targeting variations.Utilized data mining techniques of internal sources to curate targeted audiences and generated performance reports for ROI assessment.Cultivated robust relationships with FordDirect representatives, agency partners, and other providers through consistent and effective communication.

Delivered compelling strategic proposals to potential clients, engaging with executives, management, and agency partners.Formulated integrated marketing strategies, incorporating digital, broadcast, and special event elements to maximize campaign effectiveness.Joined the automotive marketing division in the West Michigan Market by leveraging market share reports for informed decision-making.

Established and nurtured connections with influential figures in the Detroit Automotive Industry, positioning our company as the preferred digital partner.Cultivated and sustained relationships with over 100 automotive dealers, contributing to annual revenue generation of $250k.Delivered detailed monthly reports highlighting campaign performance, while scrutinizing marketing budgets of major auto groups to identify and mitigate wasteful expenditures.Acquired expertise in Co-op and OEM program guidelines across various brands, ensuring compliance and devising strategic plans for the optimal utilization of their funds.

Coordinate sales and promotional events at car dealerships nationwide. Greet, interact, and speak with customers to get vital information for dealerships to bring in more revenue. Survey customers about current financial infromation, current vehicle information, and demands they might have in a vehicle for the furture. Conduct a sales presentation at each event for 4-30 sales staff including management, Connect with management through out event to get valuable feedback. Correctly and efficently complete paperwork and submit all information to the company on time.