Sarah Mcgavin Email & Phone Number

Melbourne, Victoria, Australia

The business owner responsible for the for the design, development and oversight of digital led member guidance solutions to meet member segment needs, with the aim of assisting in deepening member engagement to lift retirement outcomes, financial literacy and wellbeing.

Melbourne, Victoria, Australia

Ensuring AustralianSuper's Growth objectives for member retention are met through the design, development and delivery of member engagement strategies, programs and personalised 1:1 communication designed to drive increased levels of engagement, action and loyalty through the member base to improve member outcomes and drive retention.Key responsibilities:• Enable of member engagement initiatives to be expanded across multi channels and multi-journeys.• Design, develop and deliver strategic marketing initiatives that contribute to the long-term roadmap for success capitalising on today's marketing automation technology while also future proofing it by leveraging best in class member engagement and retention techniques, resulting in a multifaceted, well-rounded program.• Deepen member engagement with the Fund, and positively impact retirement outcomes by way of delivering on our brand promise of being a member’s trustworthy guide in a way that genuinely affects change proven by the measured uplift of positive member actions, behaviour and sentiment across a member’s entire lifecycle and strongly delivers to fund performance outcomes.• Deliver ongoing enhancement of the existing program to capitalise on new capabilities and channels, including but not limited to a single member view cross channel, cross platform to facilitate, personalised, timely and valuable interactions with members.• Deliver measurement and insights, deepening our knowledge of retention to inform strategy.• Leverage and feed predictive models, next best action, champion program insights and enable the Fund to use data more effectively.

Melbourne, Victoria, Australia

Responsible for the delivery of acquisition and retention focused marketing programs for Financial Advice and Retirement products, services, and solutions, including go-to-market strategies, new product and investment launches, marketing optimisation.

Melbourne, Victoria, Australia

• A contract role in helping deliver key strategies and implement external consultancy recommendations. • New product preparation with Executive Project Team to prepare product approval with ASIC and APRA (regulatory bodies)• Subsequent Go To Market strategy including new website pages, soft launch and full market plan, and materials• Implementation of external consultancy recommendations within business platforms, including Marketing Engagement Plan for the business to utilise Marketing in a streamlined process• On-boarding materials for new channel implementation (Marketo) and automation preparation• Foundation development and delivery for Financial Planning business unit including complete marketing and communications audit, key messaging uplift across new materials (incl website, eDM, channel communications).

Melbourne, Australia

Providing leadership and marketing strategy for the Australian Unity Wealth & Capital Markets Life & Super, Advice, and Trustees businesses.• Development of marketing strategies in line with commercial business direction and strategy• Management of team implementation of highly effective marketing initiatives and sales generation including campaigns, events, digital marketing, and PR• Development of integrated communication strategies to increase brand awareness, recognition, thought leadership for C-Suite, engagement, and education• Ownership of market research and reporting• Responsibility and management of three marketing and communications budgets• Management of large cross-platform projects including websites, portals, and new product launches. Leadership strengths• A strong ability to lead and inspire marketing team members through upskilling, empowerment, coaching/mentoring, honesty, active listening, and support • Establishment and nurturing of open communication airways to lead to better team functioning• Up to date knowledge of marketing best practice to upskill and mentor team members • Recruitment and selection of new members of the marketing team with skills matrix view.

Melbourne, Victoria, Australia

Marketing and communication strategy development and delivery for B2B companies Lifeplan Funds Management, Funeral Plan Management, and our B2C Wealth product stream. • Development and delivery of marketing strategy in support of Business Distribution team for B2B business including webinars, presentations, sales toolkits, fact files, strategy papers, videos, social content for sharing and marketing campaigns• Vendor management: design, content, SEO, and strategy agencies to align our marketing acquisition strategies• Ensured integration with Product department on Product Disclosure Statements, key product changes, product development and subsequent marketing campaigns B2B and B2C• Management of legal and compliance relationship and procedure for all Specialised Products materials and campaigns (print and digital)• PR/media relations including strategy, releases, approvals, and distribution (including social media) • All investor and adviser communications (promotional and regulatory).

South Melbourne

Supporting the Marketing Manager as an enabling function for sales, distribution, and product.• Delivery of all internal training materials on new products and campaigns• Responsible for content management and authoring, CMS, CRM, and lead pipeline management• Execution of campaigns based on data analysis and segmentation, using email marketing journeys, social media, SEO/SEM/GDN (paid and organic)• Supported the PR manager for all trade and thought leadership pieces• Maintained online front end/back end access portals for adviser and customer• Responsible for all branding and vendor management.

South Melbourne

Management of inflow of work on the design and digital delivery from wholly-owned and joint venture companies. This included campaigns, advertising, print and digital, email, Product Disclosure Statements, product information, and more.• Briefing of media, creative and online staff, and assisting with the formulation of marketing strategies• Liaising with client and internal digital and design agency ensuring delivery of design and digital tasks• Presenting creative plans and strategies to internal clients and management• Handling budgets, managing campaign costs• Ensuring that projects are completed on time and within budget• Writing client briefs and reverse briefs• Monitoring the effectiveness of campaigns• Proofing and editing• Liaising with legal and compliance, printers, mailing houses, and external stakeholders for clients.

Data Fit Program

Post Graduate Certificate Marketing Management, Marketing/Marketing Management, General, Distinction

Certificate Iv In Leadership And Management – Bsb42015, Business And Leadership

Bachelor Of Communication, Marketing Communications