Sarah Chappell Email and Phone Number

Think Piece is a curated community and media platform where founders, creators, coaches, and curious minds are crafting the future of online, knowledge-driven business.

Supporting B2B and B2C clients with sales and product strategy, education programs and pedagogy, product launches, conversion copywriting, brand messaging, and multichannel marketing.- Developed and implemented 5 recurring live customer education training webinars and 2 courses for SaaS company, increasing customer product use confidence amongst surveyed participants by 40%- Orchestrated over 40 product launches for coaches, creators, and other online businesses through multichannel organic and paid digital marketing campaigns including SEO, PPC, email marketing and automation, live events, and social media, exceeding industry average conversion rates by up to 15%- Created product messaging strategy for 20+ physical, digital, and retail brands by applying market research, user interview data, user stories, and buyer journey analysis, resulting in new premium product placements and brand collaborations, and exceeding sales conversion goals by up to 30%

Holistic Business Academy is the go-to online platform and community for healers, coaches, and creators who want to grow scalable online businesses. Through education, coaching, and community HBA develops the next generation of values-driven entrepreneurship and has supported over 1,000 small businesses.- Built custom online education platform with 5 education products teaching digital sales and marketing techniques by creating comprehensive curriculum using remote learning, community engagement, live coaching, and gamification strategies, resulting in onboarding over 1,000 paying B2B subscribers and users increasing their sales up to 600%- Created and led go-to-market strategies including 20+ product launches and automated sales funnels for the membership and education products that leveraged market analysis, user research, email marketing, affiliate and influencer programs, social media, editorial content, and paid advertising to exceed conversion goals by 15%- Developed and released new product features such as fully automated onboarding, live webinar events, searchable video library, and giveaways by building responsively to user requests and leveraging targeted engagement prompts, improving product fit and achieving up to 70% user adoption

Led marketing efforts for multi-day nonprofit festival with 400+ attendees, managed 24 employees across 5 states, and strategically decreased marketing spend by focusing on digital conversion ads and PR to increase revenue by 16%

- Created product marketing resources for sales staff of 35+ and account base of over 3,000 businesses through competitive research, customer interviews, and sales trend analysis, helping company reach $100+ million in annual sales- Developed content and marketing strategy to nurture new supplier and seller B2B leads by managing editorial calendar and social media, editing blog targeting businesses and consumers, and creating style guide, supporting company’s expansion into 4 new markets while securing distribution contracts with premium national and international suppliers- Managed launch of new B2B website by coordinating developers and technical team, optimizing UX/UI, conducting database assessment and modification, and writing copy, successfully launching site with over 1 million visitors each year

Assistant product manager in Spirits Portfolio and Domestic Wine Portfolio. Managed customer and supplier relationships, logistics, go-to-market strategy, and brand storytelling for a portfolio with over $34 million in annual sales by liaising with suppliers and sales force to exceed growth goals.

Bought wines and spirits for a store with over 450 facings. Managed a staff of five associates. Launched and maintained website with online sales and editorial content. Directed marketing and planned in-person events.

Assisted winemaker Michael Cruse as a laboratory and winemaking intern.