Sarah Mckinnon Email & Phone Number

Buffalo, New York, United States

Buffalo, New York

Buffalo, New York

• Managed salon operations including social media platforms, marketing strategies, networking, events, contracts, staff, bookkeeping, accounting, payroll and scheduling. • Oversaw the planning and execution of all marketing materials as well as studio events, which saw a 50% increase in profits from the previous year.• Acted as a liaison between employees and clients to ensure all customer service inquiries and complaints are handled properly.• Developed and then managed a full working budget from scratch after calculating overhead details for the commission based business.

Greater New York City Area

• Developed and executed events for product launches, in-store customer events, supermodel appearances, specialized media events and the annual internationally televised Victoria’s Secret Fashion Show.• Coordinated the Victoria’s Secret Fashion Show beauty integration, including product commercialization, sponsor partnership, social influencer strategy and press exclusives.• Managed backstage press rotations at the Victoria’s Secret Fashion Show to secure beauty stories on top-tier online publications, including feature stories with Allure, Cosmopolitan, People and Pop Sugar.• Executed domestic and international communication strategies, including social media integration, influencer relationship management and product placement.• Developed brand press materials, including pitch letters, supermodel talking points, press kits and video scripts.• Handled administrative tasks such as managing budgets, creating timelines and agendas, distributing assets, booking travel and preparing recaps.• Organized and led regular meetings with internal marketing, store operations, product development and vendor partners in order to ensure effective collaboration.

Greater New York City Area

• Assisted with the planning and on-site execution of mega-brand events. • Booked, scheduled and prepped spokespeople including supermodels, celebrity hair stylists and makeup artists with talking points, scripts and sample interview questions.• Secured placements for Victoria’s Secret Beauty in national print, broadcast and online media. Established relationships with media reps across all major media platforms. • Managed multiple media and artist databases, product sample inventory and pre-production samples.Handled administrative needs, including travel bookings and distributing assets. • Managed interns on daily administrative tasks and special projects

Greater New York City Area

• Worked on the Olay account across five boutique teams • Lead daily competitive conversations and weekly brand highlights with clients• Assisted with planning and execution of media events and creative mailers • Managed product inventory and impressions tracking for all boutiques • Was responsible for daily administrative tasks/projects• Managed interns on daily administrative tasks and special projects

Buffalo/Niagara, New York Area

• Co-founded the WHITE Party Black Tie Affair {a Fashion Fundraiser} • Managed planning and production of the WHITE Party, while securing sponsorship and developing marketing strategies for event exposure • Produced a fashion show entertainment aspect of the WHITE Party, showcasing local designers and managing both the front and back-of-house • Managed vendor relationships and logistics for editorial photo shoots • Assisted on the creative planning and execution of weddings and private events

Buffalo, Ny

• Improved online communication with social media and online marketing campaigns• Managed the company's websites and social media accounts• Designed holiday brochures

Greater New York City Area

• Assisted with the execution of high profile events and important product launches, including the 2012 and 2013 Victoria’s Secret Fashion Shows• Oversaw sample inventory and assisted with product trafficking • Supported the team with tracking of media placements, on-set project photo shoots and creative media mailings

Greater New York City Area

• Assisted with client reports, including computation of media impressions and ad value• Managed the organization of the company’s editorial clipping library • RSVP management for the Blanc de Chine NYFW runway show and Woolite media launch party​• Assisted the PR team with both front and back of house for four NYFW runway shows • Clients included: Ole Henriksen, Blanc de Chine, Infusium 23, I Love... Cosmetics, and Woolite

Bachelor Of Science (Bs), Advertising & Marketing Communications, 3.9

Associate Of Arts And Sciences (Aas), Advertising & Marketing Communications, 3.7

Degree awarded with Summe Cum Laude

Education record

Advanced Regents Diploma, General Studies

Activities and Societies: National Honor Society, Math Honor Society