Sarah Mclellan Mee Email & Phone Number

Melbourne, Vic, Au

As Co-President of Australian Women in New York (AWNY), I bring over 24 years of experience in New York City to my role. Alongside my fellow Co-President Toni Wendtmann and our executive leadership team, I lead AWNY in our mission to provide a supportive network and community for Australian and New Zealand women residing in the city. My focus on collaboration and inclusivity drives efforts to strengthen partnerships with other Australian organizations and local businesses while also organizing a diverse range of events and initiatives tailored to the interests of our members. I am dedicated to fostering a vibrant and welcoming environment where women of all backgrounds can connect, grow, and thrive in the bustling metropolis of New York City.

Strategically advancing the digital and social media narratives of distinguished restaurant, food, travel, and lifestyle brands, I have dedicated my consultancy to meticulously crafting and elevating their brand stories, forging resonant connections with established and prospective customers. My collaborative efforts extend to an illustrious clientele including, but not limited to, Wythe Hotel | Le Crocodile + Lemon's, Real Good Fish, MWTH Project, Anfora, L'Artusi, Pipette Baby, Tasca NYC, Todd Snyder, Billy's Bakery, and Loring Place. Through innovative digital strategies and a nuanced understanding of online brand positioning, I have effectively amplified brand voices, ensuring their narratives resonate and drive customer engagement and loyalty across multiple digital platforms.- Comprehensive audit of existing social media and blogging practices- Development and implementation of strategic digital/Social activations- Strategies for enhancing organic growth across all digital footprints- Expert copywriting and content strategy tailored for each social platform- Provision of original, engaging photography & content best practices- Eriting and meticulous editing of authentic blog posts- Leveraging powerful headlines and SEO optimization for organic search traction- Establishment and maintenance of a consistent, resonant brand voice- Training & empowering staff with digital best practices- Initiating strategies to amplify user generated content (Ugc) Across platforms- Identification of influential partners and managing outreach initiatives- Comprehensive live event coverage & storytelling- Conceptualizing and executing memorable event experiences

New York, Ny, Us

In my role as a Freelance Copywriter for the esteemed men’s fashion brand Todd Snyder, I seamlessly blended creativity and brand adherence to craft compelling product descriptions across their digital platforms. Engaging in strategic collaboration with the design, merchandising, and marketing teams, my focus centered around delivering crisp, on-brand narratives for their collections.- Collaborated at comprehensive briefings on emerging collections with cross-functional teams- Expertly crafted succinct, creative, and on-brand website product descriptions- Ensured consistent brand voice and narrative across all written content- Analyzed product USPs to define and highlight in descriptive content- Implemented SEO strategies in copy to enhance online visibility

New York, Us

- Oversaw all aspects of marketing, social media, and PR for Chef Charlie Palmer's prestigious hospitality brand with 17 unique concepts across multiple locations.- Developed and implemented innovative strategies and programming in partnership with renowned brands like Madison Square Garden for the Charlie Palmer Steak concept.- Successfully planned and executed Aureole’s Michelin-starred 30th Anniversary celebrations, including exclusive guest chef charity dinners and a high-profile, invite-only event for 300 guests.- Played a key role in fostering a positive company culture among 700+ employees through collaboration with senior executives.- Managed a diverse team of freelance creatives, ensuring engaging and original content creation.- Recruited, trained, and managed the corporate marketing team while providing guidance and mentorship to the sales and events teams.

New York, Ny, Us

Architectural Digest, Bon Appétit, Condé Nast Traveler, Epicurious, SELF- Orchestrated content creation across various mediums, including print, digital, and video, with a focus on BA, EPI & CNT.- Successfully executed high-level campaigns for major advertisers from concept to publication.- Established and maintained the brand's distinctive voice and tone for TLC, primarily centered around BA, EPI & CNT.- Managed a team of freelance writers and proofreaders, ensuring timely delivery of content.- Collaborated closely with the Brand Marketing team in ideation and brainstorming sessions to generate innovative ideas.- Fostered strong collaboration with the creative design team to produce premium content for advertising partners.- Consistently elevated and innovated the brand's voice and tone through impactful content development.

New York, Ny, Us

First in FoodThe Food Innovation Group (FIG) is First in Food for the most social, scalable food content from award-winning brands: Bon Appétit, Epicurious, The Farm and the FIG Influencers Network. The Food Innovation Group delivers the most sought-after, compelling food content to a robust audience of 82MM consumers.- Spearheaded copy and content creation for Bon Appétit and Epicurious across print, digital, and video mediums- Authored and edited a spectrum of content, including advertorials, native articles, and infographics with both long and short-form narratives- Established and maintained a consistent brand voice for FIG, drawing inspiration from BA & EPI's editorial tones- Collaborated with design teams to deliver premium, high-value content for advertising partners, ensuring both engagement and alignment with brand narratives

New York, New York, Us

- Spearheaded West Coast feature writing for The Infatuation- Developed, wrote, and edited full-length features for the San Francisco site, ensuring compelling and engaging content- Conducted exhaustive culinary research, exploring diverse dining experiences throughout the Bay Area- Collaborated directly with Editor in Cheif Hillary Reinsberg, to refine content and uphold editorial standards- Effectively pitched innovative feature ideas, contributing to the website's vibrant and enticing content library* https://www.theinfatuation.com/features/restaurants-near-san-francisco-music-venues* http://www.theinfatuation.com/features/the-guide-to-eating-around-the-tendernob

Infinite Legroom, under the presentation of A-Trak, leveraged a discerning perspective on upscale travel, becoming a premier resource for the chic migrant lifestyle by merging practical travel advice with a luxurious aesthetic. Catering to a discerning audience that prioritized both comfort and style on their journeys, whether through Tokyo's terminals or culinary exploration in new cities, IL successfully redefined boutique travel, blending utility and elegance in a digital space that resonated with the sophisticated traveler.- Executed and streamlined daily operations, ensuring editorial excellence and consistency across all content- Authored over 1,100 stories, driving over 3 Million page views, by creating engaging, relatable, and timely content- Conducted comprehensive assessments of site and content performance across all channels, including social engagement metrics- Amplified content creation and publication on a monthly basis, achieving consistent growth in audience engagement- Identified and seized opportunities for novel content and strategic partnerships to expand platform reach- Optimized content utilizing SEO and SMO strategies, enhancing visibility and click-through rates- Refined and solidified the brand voice and tone, ensuring cohesive communication across all outputs- Formulated and implemented a robust social media strategy to amplify audience engagement and platform growth- Managed a global team of freelance writers and contributors, overseeing content creation and ensuring adherence to brand guidelines- Spearheaded PR and editorial outreach, maintaining daily communications with PR teams and artist management to secure exclusive content and collaborations- Conducted artist interviews and crafted feature articles, translating conversations into engaging reader experiences- Represented the platform at special events, openings, press trips, and conferences, embodying the brand ethos and fostering relationships

New York, Ny, Us

- Formulated and executed advanced social media strategies and audits for luxury brands, utilizing comprehensive data analysis and insights to substantiate recommendations- Engineered weekly and campaign-specific messaging calendars aligned with overarching social strategies- Conducted rigorous monthly reporting across all social media platforms and offered ad-hoc campaign analyses- Spearheaded creative ideation and conceptualization for digital campaigns and pivotal initiatives- Articulated and presented strategic implementation concepts to executive leadership- Imparted profound insight and expertise regarding the fashion industry, digital landscape, and competitive brands(Clients included: Calvin Klein, Chanel, Knoll Inc, & South Coast Plaza)

Director of Social Media, Marketing & Events, The Mermaid NYC (Three Locations)- Strategically developed and executed a robust social media strategy, inclusive of impactful marketing plans and major promotions across diverse channels and platforms- Spearheaded the creation and ongoing management of compelling online content that captivated audiences, spurred interest, and was seamlessly shared across social networks- Executed a myriad of restaurant marketing initiatives, employing a high degree of creativity and strategic latitude- Produced and leveraged video content for innovative social marketing, earning press coverage from notable outlets such as Gothamist, Zagat, Refinery 29, Village Voice, and Bon Appetit- Orchestrated private and corporate events across all The Mermaid NYC locations, culminating in a remarkable 700% increase in event sales- Managed financials, skillfully negotiated contracts, and collaborated with the Corporate Chef & and management to coordinate seamless events- Cultivated and sustained robust relationships with corporate clients, fostering a repeat event business framework

Toured the world playing over 300 headlining shows and festivals, to crowds of up to 40,000 throughout 10 countries. Recorded as Lead Singer for the band's debut album which was Produced by Eddie Kramer. https://itunes.apple.com/us/artist/lez-zeppelin/id257371915

Played a Teen Queen in the ensemble. Understudied and performed the lead role of Killer Queen.

Swing for 24 female ensemble tracks, including featured dance tracks.