Activate Health is a strategic marketing and public relations agency serving clients in the healthcare and insurance sectors nationwide. Our leadership team has a deep understanding of transformative forces in the industry such as accountable care, healthcare reform, health information technology, provider-led care management, clinical integration and population health initiatives. We leverage this understanding to develop creative platforms that are meaningful, compelling and targeted to the appropriate stakeholders. Clients include payers, health systems, ACOs, disease management technology providers, reinsurers, long term care insurance carriers, EMR and Practice Management software, clinical staffing and hospitals.

Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the health care industry. WBL’s mission is to connect and convene senior executive women in health care to create meaningful cross-sector relationships, advance their careers, and harness their collective power to improve the industry.

Recruited to develop the brand of the private-equity backed home-based care management company, and responsible for development and execution of all corporate marketing strategy including creative oversight, rebranding and public relations.• Integrated and rebranded 6 companies that finished on-time and under budget• Managed the corporate message to the market, media and investors • Developed the brand for a health system joint venture that set the stage for future partnerships • Led development, launch and ongoing monitoring of products that led to nationally recognized deals with the Cleveland Clinic and Aetna

• Planned and executed all corporate marketing activities – including messaging, tradeshows, public relations, promotions, presentations, digital, video, internal communications and sales support• Managed cross-functional teams of product architects, designers, copywriters • Oversaw creation and implementation of first ever website for company

Reported to the VP of Product and Marketing at the CIGNA Voluntary division headquarters. Developed and implemented strategic B2B and B2C marketing plans, while managing national marketing activities for more than 1,700 clients providing limited-benefit health plans to the working uninsured population.• Managed the creative direction for all marketing initiatives, such as advertising, collateral, online, video, email and direct mail to 3 million+ customers• Introduced new collateral and processes that reduced delivery time by 93%

• Designed, wrote and implemented marketing collateral for the board of directors, sales, state financial professionals, and volunteers• Delivered presentations and managed logistics for seminars with up to 500 people • Created and managed scholarship campaign which resulted in a 20% membership increase • Administered over $500,000 in grants and provided ongoing grant training to over 400 people• Developed and led the company fundraiser, which resulted in an increase of 400% in participation and 500% in donations

• Coordinated schedules and supervised staff of ten• Creatively promoted brands through grassroots marketing and tripled goals of customer contacts