Sarah Mcmaster Email & Phone Number

Access to education is my passion. I connect people and learning organizations, bridging data and behavior to create the right student experiences at the right time, leading to a win-win for students and the institutions that serve them.My strengths include managing projects, developing successful campaigns, pulling together teams for collaboration, and using a deep knowledge base in consumer behavior to achieve organizational goals. My areas of interest are ethics in marketing communications; digital literacy and digital citizenship; addressing the organizational implementation challenges in omni-channel marketing; visual story telling and video production. Areas of expertise:LeadershipBuilding teams, creating environments for people to thrive and grow, diplomacy and candor, consensus building, being decisiveSharing knowledgeUniversity instructor and curriculum developer; public speaking, training & workshops on integrated marketing, digital media, time management, ethics in digital contextsWebsite care & feedingRedesigns, usability testing, content strategies, content management systems, governance, working with designers and IT to create great user experiencesStory tellingInbound & digital marketing, media placement, multi-channel campaigns, research and planning, professional writing, social media community managementCapacity buildingStrategic planning, partnerships, event planning, public relationsNumber crunchingTranslating data into insights and next steps, backing up ideas with quantifiable evidence

Listed skills include Social Media Marketing, Social Media, Social Networking, Marketing, and 38 others.