Sarah Mcmaster-Sutton Email & Phone Number

Toronto, Ontario, Canada

A subsidiary of multinational Lactalis Group, Lactalis Canada is one of the country's largest, most-dynamic food companies with brands that include Beatrice, Lactantia, Astro, Black Diamond, Cracker Barrel and Balderson.● Planning, managing, supporting, and executing internal/external communications plans and initiatives, community relations strategies, digital and social media presence, and stakeholder collaborations.

Toronto, Ontario, Canada

PortsToronto owns and operates Billy Bishop Toronto City Airport (Canada's 9th busiest airport, 2.8 million passengers/year), the Port of Toronto (one of Canada's largest major inland ports), and one of Canada’s largest fresh water marinas with 600+ slips.● Reported to VP Public Affairs and led communications, issues/crisis management, and government relations strategies, plans, activities, and outreach to promote/protect 4 business units and advance organizational initiatives;… Show more PortsToronto owns and operates Billy Bishop Toronto City Airport (Canada's 9th busiest airport, 2.8 million passengers/year), the Port of Toronto (one of Canada's largest major inland ports), and one of Canada’s largest fresh water marinas with 600+ slips.● Reported to VP Public Affairs and led communications, issues/crisis management, and government relations strategies, plans, activities, and outreach to promote/protect 4 business units and advance organizational initiatives; ● Served as communications lead and primary contact with community and media (multicultural, mainstream, and industry); ● Developed public affairs and PR campaigns and optimized communications in print, web, social media, broadcast and event channels; ● Coached/partnered with the Executive team in strengthening vision, culture, synergies, and reputation; ● Led crisis preparedness and training; ● Led partnering with Board of Trade, Ontario Tourism, CFL, Canadian Armed Forces, BELL Media, ALS Canada, etc.● Promoted and managed large-scale community focused events that drew 10,000+ attendees.ACHIEVEMENTS: ► Earned a Canadian Public Relations Society (CPRS) Gold Award of Excellence for a communications/advocacy campaign for the Seabin Pilot Program to reduce plastic pollution in Toronto’s harbour, and in the Best Annual Report category for the 2016 and 2018 PortsToronto Annual Sustainability Report ► Planned/led campaign for the 80th Anniversary of the Billy Bishop Airport that earned a Gold Quill Award from the International Association of Business Communicators ► Authored case studies that won three Airport Council International-North America (ACI-NA) Achievement awards including Best Environmental Improvement with Limited Resources in 2020, Best Innovative Project in 2019 and a Best Program award in 2017 ► Co-founded the PortsToronto Sustainability Committee ► Facilitated honours received by industry magazines Condé Nast Traveler and Private Fly Show less

Greater Toronto Area, Canada

The PMO is composed of the PM and top political staff charged with developing policy and shaping the PM’s and Cabinet's message.● Excelled as the PMO’s primary advisor and point of contact for English, French, and multicultural media in the GTA and supported the media activities of 35+ offices; ● Led regional communications and media planning, crisis communications and responses to media and public; ● Managed media activities for visiting ministers, including event… Show more The PMO is composed of the PM and top political staff charged with developing policy and shaping the PM’s and Cabinet's message.● Excelled as the PMO’s primary advisor and point of contact for English, French, and multicultural media in the GTA and supported the media activities of 35+ offices; ● Led regional communications and media planning, crisis communications and responses to media and public; ● Managed media activities for visiting ministers, including event planning/management, outreach, briefings and securing media opportunities; ● Managed relations/collaborations with stakeholders, civil servants, and businesses (e.g. Roots, Babies “R” Us, Mellow Walk). ● Managed media roundtables, press conferences and 100+ participant events for the Prime Minister and Ministers of Finance, Foreign Affairs, Defence, Trade, Citizenship & Immigration, Health, Treasury Board, etc.;ACHIEVEMENTS: ► Planned the Finance Minister’s logistically challenging Scarborough subway announcement in less than 3 days and managed VIP movement and a full contingent of media onsite to deliver market-leading broadcasts and front-page coverage ► Planned/executed 3-day Toronto media roll-out for the Canada-Korea Free Trade Agreement (CKFTA) including press conferences and interviews with key Korean media outlets and industry stakeholders ► Managed 80+ accredited Canadian and Indian media throughout the 2-day visit of the Prime Minister of India that included an 8,000-person event Show less

Greater Toronto Area, Canada

During this employment period, the Progressive Conservatives were the largest opposition party in the Ontario Legislature. ● Developed and led internal and external communications and multi-channel media roll-outs for policy initiatives in Ontario; ● Scheduled national, regional and multicultural media interactions and established interview parameters with reporters/hosts; ● Regularly collaborated with the Executive team to define event communication objectives and media… Show more During this employment period, the Progressive Conservatives were the largest opposition party in the Ontario Legislature. ● Developed and led internal and external communications and multi-channel media roll-outs for policy initiatives in Ontario; ● Scheduled national, regional and multicultural media interactions and established interview parameters with reporters/hosts; ● Regularly collaborated with the Executive team to define event communication objectives and media campaign strategies, tactics and implementation; ● Staffed and supported the Leader on regional tours and developed day-to-day media engagement plans; ● Acted as a spokesperson on the Leader’s behalf; ● Prepared briefs and led media training for Caucus and candidates; ● Rapidly responded to breaking issues and managed crisis communications and strong relationships with provincial media outlets.ACHIEVEMENTS: ► Led multi-channel media pushes that helped to increase the Leader’s YOY media coverage by 48% in print and 29% in broadcast Show less

Ottawa, Canada Area

A Member of Parliament from 2008 to 2015, Paul Calandra was formerly the Parliamentary Secretary to the Prime Minister of Canada and for Intergovernmental Affairs as well as a member of several House of Commons committees. ● Staffed the MP, developed communications and participated in strategy sessions to support his involvement in key committees (Citizenship & Immigration, Status of Women, Government Operations & Estimates, and Procedure & House Affairs); ● Created on-brand… Show more A Member of Parliament from 2008 to 2015, Paul Calandra was formerly the Parliamentary Secretary to the Prime Minister of Canada and for Intergovernmental Affairs as well as a member of several House of Commons committees. ● Staffed the MP, developed communications and participated in strategy sessions to support his involvement in key committees (Citizenship & Immigration, Status of Women, Government Operations & Estimates, and Procedure & House Affairs); ● Created on-brand communication products including news releases, statements, talking points, correspondence, media responses, background information, website content and social media copy to promote local announcements and enhance the MP’s profile within government; ACHIEVEMENTS: ► Worked in collaboration with the PMO to organize a major event in the riding. Show less

Basse-Normandie, France

Located behind the beachhead on which 14,000 Canadian troops landed on D-Day, Juno Beach Centre is a museum that provides a tangible memorial to Canada’s participation in WWII and its role in preserving freedom (www.junobeach.org).● Developed and led tours of the Juno Beach Centre in English and in French within a memorial and an educational museum, the Juno Park site and the remains of the Atlantic Wall; ● Assisted in the planning and execution of special events for veterans… Show more Located behind the beachhead on which 14,000 Canadian troops landed on D-Day, Juno Beach Centre is a museum that provides a tangible memorial to Canada’s participation in WWII and its role in preserving freedom (www.junobeach.org).● Developed and led tours of the Juno Beach Centre in English and in French within a memorial and an educational museum, the Juno Park site and the remains of the Atlantic Wall; ● Assisted in the planning and execution of special events for veterans, including the Remembrance Day Ceremony, exhibit launches, book signings (i.e. L'alouette affolée by the late Gilles Boulanger, RCAF veteran) and cultural community events; ● Answered visitors’ questions based on knowledge of events, people, weapons and Canada’s history and war contribution; ● Participated in tour guide training. Show less

Bachelor Of Arts (B.A.), French And History

Activities and Societies: 2003 Ontario Scholar; UWO Ski Team; Volunteer work: Investing with Children After School Homework Club.

Certificate In Business French, French Language

Degree in Business French (with distinction) | Certified by the Paris Chamber of Commerce