Sarah Cruickshank Email & Phone Number

Edinburgh, United Kingdom

As a senior member of the Communications Department, I support colleagues in all aspects of media delivery across the organisation. This includes strategic planning, media operations and reactive communications. As a national governing body, owner of Scotland's largest stadium, and manager of professional teams and players, Scottish Rugby is a unique organisation with exciting and challenging projects always on the go. I manage all media operations for internal and external events at Scottish Gas Murrayfield, including sold out international rugby matches and record-breaking concerts.I directly managed the media for women and girls’ activity for Scottish Rugby for a number of years. This included being the media manager for Scotland Women, Scotland Women 7s and the women and girls’ pathway. As well as supporting in the media activities relating to all women and girls’ club rugby activities and competitions.

Edinburgh

http://www.instagram.com/smcmphotographyHaving had a passion for photography since an early age, my hobby has developed into a freelance job that fills my weekends. Sarah McMichael Photography mainly focusses on Weddings and family photoshoots with a passion for natural light and surroundings. I have worked alongside top photographer Stuart Craig as well as independently. I love having the chance to photograph a precious newborn, a wedding, capture a moment in time for a family and love between two siblings. I have also had experience recently as a sports photographer at International Sporting events, portraits for a national sports organisation and documenting government events at the Scottish parliament as well as event and sports Photography in my role at Tennis Scotland I also love getting out with my camera and capturing Scotland at its finest so also sell prints of my landscape images.

Edinburgh

I have been doing freelance work for the past few years. I specialise in logo and publication design (reports, documents and posters). In recent years I have:- Undertaken the rebrand from Scottish Universities Sport to Scottish Student Sport.- The design of logos and branding for the U19 Lacrosse World Championships 2015.- Logos and branding for Scottish Cycling and Scottish Volleyball.

Edinburgh

I was the sole member of the Marketing and Communications department within one of the top 5 sports in Scotland in terms of participation and media coverage. In this role, I supported colleagues within the Performance, Development and Central Services teams with all the marketing and communications requirements, both proactive and reactive. My main tasks were managing the official social media channels, website editing and delivering on all marketing and communication outputs. I did all design, videography, editing and photography work for the organisation, managed the annual report from initial pagination to the final design. With no events department, I also led on all events such as awards ceremonies and was a key member of the competition’s events teams (including for the Davis Cup legs held in Glasgow and the Glasgow Trophy - ATP Challenger). I worked with the Lawn Tennis Association Media Team for all media operations for the Davis Cup ties held in Scotland.

Edinburgh, United Kingdom

Working alongside a small team with the mission of "Helping more people play tennis, more often". My day to day job is overseeing all of the marketing and communication demands of the organisation. This ranges from social media, web editing, graphic design, photography, film, media managing, press engagement as well as any other marketing needs that the organisation requires to help promote tennis across Scotland. Highlights were developing 2 successful annual reports and highlights videos (www.tennisscotland.org) as well as working alongside the British Tennis team at 2 Davis Cup ties in Glasgow. The Tennis Scotland team, alongside Glasgow Life, organised engagement events at these ties with local school kids from the east end of Glasgow. I worked alongside them to help promote and publicise these events. I managed the press from a Sottish perspective as well as maintaining a strong social media presence.

Glasgow

I was the Media Manager for the two charity matches that Andy Murray held at the SEC Hydro in Glasgow. This role involved working with the events team for 12 months of the year as well as being a key part of the delivery for the event itself. I led on all aspects of the media for the event from the launch to all operations at the event. I built up relationships with all media as well as delivering on the media operational requirements at the event such as press conferences, 121 interviews, broadcast requirements, photography access, releases and accreditation.

Dundee, United Kingdom

This is an elected position onto the Business Committee in which I currently hold the position of Vice Convenor. The Business Committee consists of 15 members, including University Staff Members (Secretary and Director of External Relations), and elected graduates. Whilst I have been on the committee I have helped with raising the presence of the Graduates Council at University Graduations, developing a social media and communications strategy to carry us through the next few years as well as improve the communications to all graduates. I am currently working alongside the University of Dundee Sports' Union to re-establish the Graduates trophy award.

Edinburgh

As Digital Communications Officer, I worked with all departments of the organisation (Research, Consulting and Education) to increase our online presence. This involves using social media to highlight the work that comes from our research, education and consulting divisions and all the commercial activity. Being part of a large Communication Unit allowed me to work alongside a passionate and talented team on projects such as; brand photography, website development, e-newsletters and event organisation (Royal Highland Show and The Science festival). I also travelled across the country to provide training on social media as well as taking staff portrait photos.

Edinburgh, United Kingdom

After a year as Fixtures Coordinator for Capital Lacrosse Club, I got elected in the role as Captain for the 2012-2013 season. This involved both Captain and Vice-Captain duties including; club admin and ensuring the club runs smoothly, organising training session venues, coordinating coaches for training sessions, coaching, team selection, on-pitch captain duties, management of the committee, organising club development including youth coaching, working with Lacrosse Scotland and working with the Broughton High School Community Sports Hub.Within my year as Captain, we won the Macrobert Tournament, an annual event in which all of the Mixed Clubs in Scotland compete alongside some teams invited from England. This is only the 2nd time in the clubs history that we have won. I was also voted by the committee to receive the Award for Overall Club Contribution for the season 2012-2013. Capital Lacrosse Club is a mixed Lacrosse Club in Edinburgh with a membership of around 30 ranging from beginners right up to experienced players who represent Scotland.

Edinburgh, United Kingdom

In this role I produced all the internal and external communications for DofE Scotland. This included documents, policies, newsletters, annual reports and leaflets. As well as this I managed and developed the social media strategy for DofE Scotland. This was a huge task that saw the organisation go from no social media presence to over 500 followers on both facebook and twitter. I was also in charge of writing and sending out press releases, monitoring media attention and updating our website. One of my main projects was the communications for the Gold Award Presentations. These took place in the Palace of Holyrood each a year. I did all the communications for all the recipients and guests. I also managed all the press and media for the event and I was in charge of getting around 24 celebrities to present the Awards. This is a very high profile event since it is in the presence of Royalty and I worked closely with the Palace Press Office in order to get a successful amount of coverage.

I became a member of the Scottish Students Sport in 2009 when I started my post as Sports Union President at Dundee University. I was then asked to return for the two years following until the structure of the organisation changed. Within this committee I helped with marketing strategies, social media, graphic work, logo design and helping with the rebrand due to Scottish Universities Sport and Scottish Colleges Sport merging. I was also involved in establishing some marketing and brand promotion including introducing a mascot, various social media campaigns as well as the promotion and development of the annual conference.

Dundee, United Kingdom

I was elected as Sports Union Presidents for the academic year 2009-2010. This was a sabbatical full time role. Within this role my main task was to managed and represent the University's 56 sports clubs, and to represent the University on a national level within Scottish Student Sport (SSS) and British Universities and Colleges Sport. Day to day responsibilities were organising fixtures, helping with club development, promotion sport to the University staff and students and promoting our successes to external audiences. I chaired committees on funding, awards, development and I also sat on various student representation committees. I also regularly met and discussed issues with the University Principal's Office as well as speaking at large functions such as the welcome day event for over 2,000 new students. Within this role I sat on the SUS (Scottish Student Sport) Presidents forum (alongside all the other Sports Union Presidents across Scotland) and on the SUS Marketing Committee and the Professional Development Committee..My final decision within this role was to introduce a mascot for the Sports Union, something that is still a well loved feature within the organisation.

I studied Interactive Media Design at the University of Dundee for 4 years, graduating in 2009 with a BSc Hons. Within this course I studied the fundamentals of Design including the design process, onscreen and off screen interaction and many other elements that help with the design of objects and screenbased platforms. We looked at the whole process from the ideas gathering right up until displaying or selling the product to the relevent audience.

I worked as a sales advisor for White Stuff Clothing Company throughout my time at University. I took on the day to day tasks as well as dressing the windows, cleaning, stock take and I was responsible for cashing up and locking up the premises.

I worked for 3 months within the Quick Service Food and Beverage Unit of the MGM (Hollywood) Studios of Walt Disney World. This was an amazing experience set up through the International College Programme at WDW. Working for Disney gave me an insight into a high level of Customer relations and allowed me to gain confidence after working with individuals and serving customers from all across the world, whilst experiencing living in a different country for 3 months.

Bschons, Interactive Media Design

Activities and Societies: Lacrosse Club Captain, Design Promotion Team, member of the Women's rugby team, Enterprise Gym Business plan.

High School, Standard Grades, Highers, Advanced Highers And A-Levels.

Activities and Societies: House Captain, co-editor of the Senior and Primary School student Newspaper, Photography Club, Lacrosse club.