Sarah Mcmullan Jackson Email & Phone Number

Sydney, Australia

Managed $14M business, improved client retention, expanded existing customer spend, and cultivated brand new business revenue, by focusing on user experience and distribution of all products and services (video, music, photography, custom assignments, rights & clearances, subscriptions)Global liaison for 5 Asia-Pacific countries: developed content, trained and coached new employees, established KPI metrics, shared best practices to improve the customer experience, managed lead generation campaign quality for effective ROI, improved relevance of local content, harmonised pricing and streamlined workflow efficienciesOversaw customer experience across multiple channels (phone, email, chat, social media) and partnered with other global departments 24/7 as required for resolving potential service issues Mentored 9 direct reports & 35 indirect reports across 5 Asia-Pacific offices, resulting in 8 promotionsAchieved minimum 5% growth annually through strategic business development:- Increased locked-in revenues (pricing agreements and annual contracts)- Expanded existing client spend (newly identified contacts & departments)- Secured new business (consistently converted prospects into active repeat customers)- Coached clients to self-serve online (including quarterly projects at minimum $20K each)

New York, Ny

Developed 2008 election sales plan and lead national strategy for start-up video content licensing platform, achieving 130% growth over previous election cycle through successful conversion of new business leadsOversaw indirect team of 30 and implemented initiatives across 4 national offices to cultivate customer relationships in local vertical marketsCultivated brand awareness:- Relaunched website (new political page showcasing key 2008 election issues)- Secured +85 client meetings (negotiated pricing contracts fostering long-term relationships)- Partnerships (structured deal with the AAPC leveraged members as new business leads)- Improved content relevance (collaborated with filmmakers & campaign trail photography partner)- Captured cross-sell opportunities with traditional print and direct mail clientele

New York, Ny

Formulated regional content strategy, messaging, workflow, KPIs and business practices for the NY office of start-up video licensing platform, increasing market share by 125% growthCoached team of 12 direct reports and developed brand new business revenue totalling $1.2MCollaborated across 4 regional sales offices, shared best practices for B2B licensing opportunities and developed targeted niche markets including: corporations, digital signage, production companies, and religious affiliationsPromoted to National Account Manager - Political

New York, Ny

Delivered over $115M during tenure of position based on strategic development of advertising agencies, corporations, and production companies, including minimum 10% growth annuallyCoached direct team of 24 focused on enriching the customer experience, optimised sales techniques, cultivated creative partnerships, and increased volume of photography and clearance revenueChampioned +$1M in new business results for 2005, historically more than any team in N. AmericaDesigned and developed monthly reporting tool for in-depth historical account analysis, now automated in Cognos database utilised globally by upper management, sales, and marketing teams as an ongoing source for business leads (dormant accounts, slumped clients, zero billers, new contacts) Selected as member of CRM project team which built the existing architecture for current global sales system used by Getty ImagesMentored long-term growth of direct team and colleagues across departments, resulting in 15 promotions

New York, Ny

Managed $6M business for the Archive Films|Archive Photos brand and implemented strategic sales by cross-selling historical products across 7 global offices to documentary, feature film, music video and television clienteleSuccessfully motivated and mentored direct team of 7 to exceed annual sales goals by expanding existing client spend and consistent conversion of new business leadsOversaw monthly royalty reporting on 15 co-productions, ensured compliance with minimum revenue guaranteesSelected as the 'Voice of Archive Films|Archive Photos' brand after only 2 months, to lead sales department integration

New York, Ny

Administered expansion of the Image Bank brand editorial client base through magazine, newspaper, periodical, and custom publishing sales, requiring 2 people to manage the account base volume that initially only required 1 personIncreased sales conversion rate and average PPI, resulting in 10% revenue growth YOYExceeded annual sales target of $700K within 11 consecutive months.Promoted to Sales Manager.

New York, Ny

Facilitated control of historical artwork collection and conservation process at Irving Penn's former studio, including: shipping, insurance, and outside loans to key clients (i.e., A&E, Vogue, International Center of Photography)Liaised with Technology Team and managed development of +66,000 assets for global retail, including: accessories, apparel, home décor, and licensing, to increase annual revenuesGenerated statistical reports for Department Vice President tracking weekly progress and expansionInterviewed, trained, supervised, evaluated, and scheduled freelance staff of 15Supervised archive relocation to new corporate headquarters at 4 Times Square without incident

New York, Ny

Assisted Archive Manager with photo research, cataloguing procedures, appraisals, and development of digital databaseCreated visual presentation of archive inventory (1898 to present) for department Vice PresidentAdministered daily organisation of special projects, artwork conservation, storage, and inventory proceduresPromoted to Archive Registrar

Washington, D.C.

Managed operation of landmark $54M race discrimination class action lawsuit against Denny's Restaurants and coordinated efficient processing of 155,000 claims, successfully delivering ahead of all project deadlinesSupervised call center of 50 staff members and facilitated monthly mailings consisting of more than 15,000 pieces

Washington D.C. Metro Area

Conducted initial phone interviews with potential clients seeking legal representation for discrimination and tested validity of claims at public establishments through on-site field investigationsEntrusted as Project Director when supervisor was out of officePromoted to Assistant Project Director

B.A., American Studies & Political Science

Activities and Societies: Vice President, Student Senate | Chairman, Student Affairs Committee | Vice President, Political Studies.

Conversational Spanish

Fierce Conversations, 2 Day Workshop

Cinematography And Film + Video Production

Unlocking Creativity, 4 Week Seminar

Cultural Studies & History

360 Degree Marketing By Customer Segment

Consultative Selling And Field Sales