Since 2020, I have held the role of program lead at ESPC - for both the European SharePoint, Office 365 & Azure Conference and the European Power Platform Conference. Responsibilities The key elements of this role are to liaise with our customers to understand the education and learning opportunities that they need, and then liaise with experts in the industry, to compile and create a relevant conference programme to deliver on these needs. In this role I manage a set of key external relationships, including relationships with our programme advisory board, our conference speakers, and our key technology partner (Microsoft). Qualtech Conferences – Senior Marketing Executive (September 2016 – Nov 2020)This role has involved my ownership of all marketing campaigns with the aim of increasing attendance at our yearly Microsoft events. Devising education pathways that would appeal to Developers, IT Professionals and End Users to encourage them to attend this 2,000-person, 4-day conference.Responsibilities • Devising the yearly campaign plan and the oversight of the execution of all campaigns throughout the yearly cycle and planning resources to match • Understanding the audience and creating messages to suit Lead marketing on all of the following:• Direct Mail Campaigns • Content Campaigns • Influencer Campaigns • Email Marketing Campaigns • Tele Marketing Campaigns • 3rd Party Event Campaigns• Media Management Achievements • Doubled the attendee figures within the space of 3 years • Secured an overall satisfaction rating of 9.1% - the highest in the conferences 9-year history.

As marketing team lead at Vulcan Solutions, an IT services provider and Microsoft CRM partner my responsibilities included:• Marketing Strategy/ Planning• Event Management • Collateral Design and Management • PR• Microsoft Partner Relationship Management • Management of Production CRM system • Social Media Marketing • Sales Support

As Sales & Marketing Manager at Hotel Meyrick I had overall responsibility for the sales and marketing department. The role involved planning and implementing marketing initiatives and converting sales. My responsibilities Included:- Creating Annual Sales Plans - Attending Sales Meetings - Converting Opportunities in order to meet Sales Targets- Conference & Tradeshow Attendance- Social Media Planning and Marketing - PR- Collateral & Website Design & Maintenance

At Impact Media, a dynamic full suite advertising agency, I worked in the role of marketing & business development executive. I was hired largely to build up the web development practice which employed one web developer at that time. The web development team and business tripled within my first 6 months. I was head hunted to my next employment from this role.

I started working at Vulcan Solutions, IT company based in Galway, as part of a Marketing Placement Programme with NUI Galway. After the Placement Programme finished I continued to work as part of the Marketing Team at Vulcan for a further year before moving to work for my next employer, Marketing Agency Impact Media.