Sarah Mcnaughton Email & Phone Number

• Leaf Group (owner of LIVESTRONG.com) rebranded into World of Good Brands in May 2023.• Transitioned from VP, Content at LIVESTRONG.com to a centralized role as VP, Growth + SEO across Premium Brands with a new remit to apply the award-winning SEO and content strategy developed at LIVESTRONG.com across World of Good's (formerly Leaf Group) entire portfolio.

New York City, New York, Us

• Hired as Executive Editor in 2019 to overhaul, relaunch, and recover LIVESTRONG.com, a top health and fitness website that had its traffic decimated by Google’s Medic update in August 2018. Promoted to VP, Content of LIVESTRONG.com in 2022.• Recruited and trained an all-new, best-in-class editorial team specializing in science-backed, search-optimized health content for 10M+ monthly readers.• Established new site mission, values, and style guide to pivot away from previous team's strategy of aggregated, celeb-driven content back to the mostly evergreen, service-driven health content for which the site was originally known.• Developed a multi-pronged content strategy following SEO best practices for "cleaning up" existing content while also growing traffic across non-search channels, including newsletter, referral, and social.• Created and oversaw a custom workflow for the strategic consolidation and removal of more than 100,000 thin, ancient, low-value URLs, resulting in a more manageable library of about 24,000 authoritative, high-quality articles.• Won “Best Overall SEO Initiative – Enterprise” in the 2022 Search Engine Land Awards and “Best Use of Search - Health” in the 2021 U.S. Search Awards for LIVESTRONG.com’s content strategy and core update recovery, a ~20% year-over-year traffic increase for four consecutive core algorithm updates.• Maintained team morale and productivity throughout several organizational changes, and consistently earned the highest managerial and leadership skills scores in the company's annual employee surveys.• Launched and led monthly internal DEI Q&A series in which health, fitness and nutrition experts from systemically excluded groups were paid to discuss their work and experiences with the LIVESTRONG.com team.• Participated in external panel discussions about content strategy and SEO in the consumer health space.• Oversaw LIVESTRONG.com's P&L and presented investment strategies to company leadership during AOP meetings.

New York City, New York, Us

Hamburg, De

• Oversaw the digital arm of the top two magazines on U.S. newsstands, Woman's World and First for Women.• Quadrupled search traffic, tripled referral traffic, and more than doubled overall organic traffic YOY on both sites.• Managed editorial team and mentored junior editors on important digital skills, such as SEO best practices, conducting research, covering complex health studies, and developing strong pitches.• Completed extensive audit of sites' content, strategies, and systems to identify gaps, inefficiencies, and opportunities for growth.• Implemented content strategy pivot across both brands, transforming them from aggregation-heavy, clickbait-driven, celebrity-focused sites into proper women's lifestyle sites with high-quality, engaging, original content.• Overhauled failing Facebook-centric content plan, focusing instead on diversifying traffic sources and prioritizing growth in search, referral, and more sustainable social platforms, such as Pinterest.

New York, Ny, Us

• Launched and led the digital arm of Hearst’s health magazine, Dr. Oz The Good Life.• Oversaw every aspect of the digital brand, including managing content and social media strategy, assigning and editing stories, creating visual assets, coordinating with syndication partners, and budgeting.• Managed editorial team in addition to recruiting and maintaining a stable of skilled freelance writers, editors, experts, and influencers.• Implemented data-driven content and social media strategies to drive traffic and increase engagement.

New York, Ny, Us

• In less than three years, was promoted from Editorial Assistant to Production Editor to Associate Editor to Senior Editor, Syndication for leading consumer health site, EverydayHealth.com.• Developed syndication strategy and partnerships with Yahoo!, MSN, HuffPo, and others, which broadened brand visibility and increased referral traffic.• Assigned and edited stories written by freelancers, experts, and in-house staff as owner of numerous health beats, including ADHD, autism, and mental and senior health.• Conducted original reporting and wrote in-depth features on key health topics.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Covered the Harlem, Washington Heights and Inwood communities of New York City for TheUptowner.org. • Followed AP Style and maintained site using WordPress. • Met tight deadlines for news stories while also producing features and multimedia pieces using Adobe Bridge, Flash, Photoshop and Illustrator as well as Final Cut Pro.

• Wrote two long-form narrative features each month for award-winning campus magazine and website.• Covered underground and emerging trends in the Pacific Northwest, including the Real Life Superhero movement, mommy bloggers and urban chicken farming. • Conducted extensive research and interviews and followed Chicago Style. • Collaborated with photographers and page designers to create stunning, highly visual story packages.

Eugene, Or, Us

• Wrote, edited, designed and published annual University program newsletter, Literary Reference.• Assisted with design and editing of program’s website using HTML. • Redesigned the processing of over 700 MFA applications each year. • Completed regular filing, data entry, and email and phone correspondence in fast-paced office environment.

• Wrote two travel stories for each monthly issue of Cara, the inflight magazine of Aer Lingus airline. • Copyedited every article before publication and completed layout using Adobe InDesign. • Blogged regularly for and introduced video content to Discover Ireland website while managing social media presence for additional clients. • Organized overall office workflow and publication schedules using Excel.

• Improved and maintained University honor society’s website using XHTML and Javascript.

Us

• Pitched, researched and reported three articles each week for features section of daily campus newspaper in addition to writing longer stories for paper’s quarterly magazine. • Contributed to weekly podcasts and photography.

Ms, Magazine Journalism

Ba, Journalism: News/Editorial; Journalism: Magazine; Multimedia Minor