Sarah Dale Email & Phone Number

Honolulu, Hi, Us

Richmond, Va

- Spearheads strategic marketing initiatives to position the Greater Richmond Convention Center as the premier destination for events and conventions in the Richmond Region.- Leverage innovative digital marketing tactics, creative branding campaigns, and targeted outreach to drive awareness, engagement, and attendance.- Manage public relations efforts, including crafting press releases, coordinating media outreach, and executing PR campaigns to enhance the venue’s visibility and brand… Show more - Spearheads strategic marketing initiatives to position the Greater Richmond Convention Center as the premier destination for events and conventions in the Richmond Region.- Leverage innovative digital marketing tactics, creative branding campaigns, and targeted outreach to drive awareness, engagement, and attendance.- Manage public relations efforts, including crafting press releases, coordinating media outreach, and executing PR campaigns to enhance the venue’s visibility and brand reputation.- Developed and published the FY 2023 Annual Report.- Restructured the facility’s sponsorship framework to optimize partner relationships.- Strengthened the center’s digital footprint, identity, and network through focused digital marketing efforts.- Upgraded media equipment to align with industry best practices.- Collaborates on developing the organization's Strategic Sales and Marketing Plan.- Acts as the venue photographer during special events. - Conduct market research via Placer AI to support the sales strategy and drive informed decisions. Show less

Remote

Richmond, Virginia, United States

Worked on a variety of research and communications projects from regional and national brands and institutions such as Virginia Tourism Corporation (VATC), Travel Oregon, HIRE Charlotte, and many more.

Richmond, Virginia, United States

Past Projects:- Comprehensive Strategic Marketing Plan- Case study copywriting, development, and revision - Assisted in the design of a refreshed company website - Full on-page and off-page SEO- Optimizing blog content for Google feature snippets- Working with a team to revamp the firm's PR strategy through improved media relations and a re-engagement campaign- Design collateral- Secondary research tactics - Other, client-facing projects

Richmond, Virginia Area

Shagbark is a farm to table restaurant that aims to create a stage to celebrate the bounty of Virginia by featuring local artisans. With a focus on growth, I worked to bring in new business while maintaining the existing event accounts. I helped to manage the public's view of Shagbark by building relationships with members of the regional press, acting as an intermediary between the journalist and the chef, and received several media mentions, found below. I also handled the day to day… Show more Shagbark is a farm to table restaurant that aims to create a stage to celebrate the bounty of Virginia by featuring local artisans. With a focus on growth, I worked to bring in new business while maintaining the existing event accounts. I helped to manage the public's view of Shagbark by building relationships with members of the regional press, acting as an intermediary between the journalist and the chef, and received several media mentions, found below. I also handled the day to day operations of event coordination.Fast Facts:-Acted as the primary point of contact for special events at the restaurant, including weddings & corporate events with companies such as Altria and KPMG, as well as pharmaceutical presentations-Event attendees ranged from 10 to 200 guests, with an average of 40-Facilitated new business and maintenance of 80 new clients and increased existing client engagement by 26%-Built a campaign to target weddings, corporate groups, and tourists, which resulted in a 31% increase in inquiries and an 11.2% sales increase-Increased press mentions 69.2% Show less

Richmond, Virginia, United States

Smithfield, Va

Designed a comprehensive website, whose visual style is in line with the organization's values, and acted as their media relations advocate to get the business in front of the eyes of the community.See the full interview from 13 News Now below!

Remote

Developed social media and marketing graphics Established a social media strategy Planned social media content with services such as Schedugram Managed social media accountsShaped monthly newsletter, ensuring all member and chapter news stay relevant

Richmond, Virginia, United States

Acted as the Writing Consultant for my campaign capstone class at VCU. The objective was to rebrand and bring awareness to the 17th Street Farmers Market, which had recently been acquired by the nonprofit, Enrichmond.

Richmond, Virginia Area

Designed website with Wix.comCreated graphics and marketing material with Canva.com and the Adobe Creative Suite Edited website copy and newsletter copyManaged Media Relations

Chesterfield, Virginia

Edited blog and website contentEvaluated and streamlined website designDeveloped content with Wordpress and GoDaddy

Richmond, Virginia Area

Produced digital media collateral through photography and graphic designCreated graphics and developed content Maintained social media presence Advertised marketing material across social media platformsSpecial Projects:The Green Flag is Out - with NASCAR's Brandon McReynolds and UMFSBiscuitville 125 - with Virginia International RacewayLung Force - with Mackena Bell

Bachelor'S Degree, Mass Communications With A Concentration In Public Relations; Minor In Psychology & Business

Activities and Societies: VCU PRSSA | Robertson School Study Abroad Program: Irish Media

Advanced Diploma, Advanced Studies

Activities and Societies: Smithfield High School Band, Cross Country, Green Club, Track and Field, & People to People Ambassadors