Sarah Mcdermott Email & Phone Number

Aberdeenshire, Gb

Aberdeenshire, Gb

London, London, Gb

London, London, Gb

Digital marketing strategy lead for Young's pubs and hotels including;- Pub website strategy & development (design, UX experience, conversion)- Website development- Pub digital excellence training strategy- Digital content & SEO strategy- Data acquisition & CRM strategy- On Tap app strategy - Hotel booking engine development - Triptease hotel integration- PPC and hotel meta-search advertising- Digital innovation & reporting.

London, London, Gb

Responsible for the online and offline marketing activity across the estate including marketing strategy, digital strategy (social media, website and e-marketing), PR communication, local marketing and concept development. Within this time I was involved in 7 capex projects and the repositioning of brands to be introduced and accelerate in the digital world of hospitality.

London, London, Gb

With locations in London's most desirable postcodes along flagship sites in the UK's biggest cities, our venues are some of the busiest in the country, estates such as Balls Brothers, Tiger Tiger and Lewis and Clarke. Carrying out all marketing activities for Lewis & Clarke, Balls Brothers and premium bars owned by Novus Leisure.

London, Greater London, Gb

Account manager for the higher end clients such as Michelin listed restaurants. Social media for national chain COSMO restaurants.

London, Greater London, Gb

- Marketing account management for restaurants and hotels, managing clients social media to build awareness.- SEO management - Creating brand newsletters. - Public relation activities: press releases and developing strong relationships with local press. - Professional communication with regular updates to clients via phone, email and monthly meetings to update marketing strategy with new marketing goals.

Birmingham, Gb

I gained invaluable experience working at one of England’s biggest retail marketing strategic agency's. I researched and completed their autumn/ winter 2012 mall magazine which are magazines given to their clients of the malls. Each mall had their own personal magazine reflecting upon different promotions based on the average customer in their mall and dependent of their income and spending trends. Also taking into consideration competitive launches and POS designs. I used marketing software such a PR shots and GPS monitor which allowed me to legally download images to use on the magazine.

Portsmouth, Hampshire, Gb

I completed the first stage of the planning and strategy for the ‘little black dress' event. This was a local fundraiser event in Portsmouth run by the theatre, based on Audrey Hepburn’s famous black dress which was visiting Portsmouth City Museum at the time. Local schools, colleges and shops incorporated their idea of their favourite modern version of the ‘little black dress’ these were designed and made. Kings Theatre hosted a catwalk with all the different designs from the community and then the famous film Breakfast At Tiffany's was screened. Donations were received from schools, the local council and independent boutique shops.