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Experienced senior marketer, with a demonstrated history of working in the hospitality industry. Previously receiving the 30 Under 30 Restaurant Marketing Innovator Award and a finalist for the Future Marketer of the year award.
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Marketing Director - BarsBrewdog Jan 2023 - PresentAberdeenshire, Gb -
Head Of Global Marketing - BarsBrewdog Apr 2021 - Jan 2023Aberdeenshire, Gb
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Senior Digital Marketing ManagerYoung & Co Brewery, Plc Aug 2020 - Apr 2021London, London, Gb -
Digital Marketing ManagerYoung & Co Brewery, Plc Aug 2017 - Aug 2020London, London, GbDigital marketing strategy lead for Young's pubs and hotels including;- Pub website strategy & development (design, UX experience, conversion)- Website development- Pub digital excellence training strategy- Digital content & SEO strategy- Data acquisition & CRM strategy- On Tap app strategy - Hotel booking engine development - Triptease hotel integration- PPC and hotel meta-search advertising- Digital innovation & reporting.
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Marketing ManagerNovus Feb 2015 - Sep 2017London, London, GbResponsible for the online and offline marketing activity across the estate including marketing strategy, digital strategy (social media, website and e-marketing), PR communication, local marketing and concept development. Within this time I was involved in 7 capex projects and the repositioning of brands to be introduced and accelerate in the digital world of hospitality. -
Marketing ExecutiveNovus Apr 2014 - Feb 2015London, London, GbWith locations in London's most desirable postcodes along flagship sites in the UK's biggest cities, our venues are some of the busiest in the country, estates such as Balls Brothers, Tiger Tiger and Lewis and Clarke. Carrying out all marketing activities for Lewis & Clarke, Balls Brothers and premium bars owned by Novus Leisure.
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Account ManagerCaptivate Hospitality Nov 2013 - Apr 2014London, Greater London, GbAccount manager for the higher end clients such as Michelin listed restaurants. Social media for national chain COSMO restaurants. -
Account ExecutiveCaptivate Hospitality Dec 2012 - Nov 2013London, Greater London, Gb- Marketing account management for restaurants and hotels, managing clients social media to build awareness.- SEO management - Creating brand newsletters. - Public relation activities: press releases and developing strong relationships with local press. - Professional communication with regular updates to clients via phone, email and monthly meetings to update marketing strategy with new marketing goals.
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Marketing AssistantMadisonsoho Jun 2012 - Dec 2012Birmingham, GbI gained invaluable experience working at one of England’s biggest retail marketing strategic agency's. I researched and completed their autumn/ winter 2012 mall magazine which are magazines given to their clients of the malls. Each mall had their own personal magazine reflecting upon different promotions based on the average customer in their mall and dependent of their income and spending trends. Also taking into consideration competitive launches and POS designs. I used marketing software such a PR shots and GPS monitor which allowed me to legally download images to use on the magazine. -
Marketing AssistantThe Kings Theatre Mar 2011 - Apr 2011Portsmouth, Hampshire, GbI completed the first stage of the planning and strategy for the ‘little black dress' event. This was a local fundraiser event in Portsmouth run by the theatre, based on Audrey Hepburn’s famous black dress which was visiting Portsmouth City Museum at the time. Local schools, colleges and shops incorporated their idea of their favourite modern version of the ‘little black dress’ these were designed and made. Kings Theatre hosted a catwalk with all the different designs from the community and then the famous film Breakfast At Tiffany's was screened. Donations were received from schools, the local council and independent boutique shops.
Sarah Mcdermott Skills
Sarah Mcdermott Education Details
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University Of PortsmouthMarketing With Psychology
Frequently Asked Questions about Sarah Mcdermott
What company does Sarah Mcdermott work for?
Sarah Mcdermott works for Brewdog
What is Sarah Mcdermott's role at the current company?
Sarah Mcdermott's current role is Marketing Director- BrewDog Bars.
What is Sarah Mcdermott's email address?
Sarah Mcdermott's email address is sa****@****ure.com
What is Sarah Mcdermott's direct phone number?
Sarah Mcdermott's direct phone number is +4478163*****
What schools did Sarah Mcdermott attend?
Sarah Mcdermott attended University Of Portsmouth.
What skills is Sarah Mcdermott known for?
Sarah Mcdermott has skills like Marketing, Marketing Strategy, Customer Service, Social Media Marketing, Account Management, Digital Marketing, Public Relations, Strategy, Seo, Time Management, Strategic Planning, Press Releases.
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