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Marketing veteran with over a decade of experience focusing in B2B technology. Specializing in logistics with a penchant for managing integrated campaigns.
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Director Of MarketingLogiwaUnited States -
Director Of MarketingEcho Global Logistics Mar 2024 - PresentChicago, Il, UsLead a team of three in defining brand and generating demand for a $4B company in a crowded spaceBuilt marketing programs from scratch for two acquisitions, defining branding and developing incentive campaignsOversaw implementation of Echo's updated brand presence across online and offline channels -
Senior Marketing ManagerEcho Global Logistics Jan 2022 - Mar 2024Chicago, Il, UsLead team in driving demand for shipper and carrier solutionsResponsible for experiential and content marketing; paid media; sales enablement; video production and photography; brand stewardship; and recruitment marketing. -
Associate Board MemberAna Business Marketing - Chicago Aug 2018 - PresentCicero, Il, UsMarket to marketers to increase membership and monthly event attendanceLiaise with the ANA B2B primary board to ensure member satisfaction among young and seasoned professionals alike -
Revenue Marketing Manager IiHere Technologies Apr 2019 - Jan 2022Eindhoven, North Brabant, NlDrove 12x ROI on a global campaign encompassing paid social, live and virtual events, content marketing and email nurtureOptimized cross-channel campaigns to drive demand for location intelligence from HERELed agile team in analyzing data and refining tacticsCo-founded Americas SDR team and developed a hybrid sales-marketing initiative designed to reduce cost to serve -
B2B Marketing ManagerGrubhub Jul 2018 - Jan 2019Chicago, Illinois, UsGrew Grubhub's delivery driver pool during the highest growth period (in terms of delivery markets) in company historyCrafted and executed driver lifecycle programs encouraging independent contractors to continue partnering with GrubhubManaged cross-channel driver sourcing program to deliver leads and drive down CPAEmbraced and championed the B2B org at a high-growth B2C company -
Account DirectorWalker Sands Communications Mar 2016 - Jul 2018Chicago, Illinois, UsDeveloped strategies that cut through the clutter that is the marketing technology landscape, bringing a human component to B2B technology marketingIntroed a client to the US market, helping them debut on the Forrester Wave within one yearManaged a team of five marketing professionals to execute on integrated campaignsClients included SEMrush, Sprout Social, OpenX, InMoment, Yes Lifecycle Marketing and Infogroup -
Senior Account ManagerWalker Sands Communications Mar 2015 - Feb 2016Chicago, Illinois, UsOnce promoted to senior account manager, I defined the focus for my practice area and grew my book of business to $1.5m in two years. -
Account ManagerWalker Sands Communications Apr 2013 - Feb 2015Chicago, Illinois, UsBegan my career at Walker Sands serving as a bridge between clients and the media. I managed B2B tech accounts, growing client relationships and managing a small team. -
Account ExecutivePublic Communications Inc. Jun 2011 - Apr 2013Chicago, Illinois, UsPitched anything and everything related to health, from the dangers of bacteria growth in musical instruments to allergies to cell phones. Got a client on The Dr. Oz Show in the most roundabout yet effective way possible. Worked on forming meaningful connections with national consumer media, Chicago reporters and trade outlets, fueled by a near-constant drip of Twinings Earl Grey. -
Assistant Account ExecutivePublic Communications Inc. May 2010 - May 2011Chicago, Illinois, UsBegan working at PCI during my final weeks of college, earning my media relations chops by pitching healthcare topics to consumer and trade publications. Everyone remembers their first big placement - mine was Real Simple.
Sarah Hale Skills
Sarah Hale Education Details
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The University Of Chicago Booth School Of BusinessPart-Time Evening Program -
Loyola University ChicagoAdvertising And Public Relations
Frequently Asked Questions about Sarah Hale
What company does Sarah Hale work for?
Sarah Hale works for Logiwa
What is Sarah Hale's role at the current company?
Sarah Hale's current role is Director of Marketing.
What is Sarah Hale's email address?
Sarah Hale's email address is sa****@****ere.com
What is Sarah Hale's direct phone number?
Sarah Hale's direct phone number is +131226*****
What schools did Sarah Hale attend?
Sarah Hale attended The University Of Chicago Booth School Of Business, Loyola University Chicago.
What skills is Sarah Hale known for?
Sarah Hale has skills like Media Relations, Healthcare, Healthcare It, Writing, Blogging, Press Releases, Public Relations, Social Media, Newsletters, Strategic Communications, Marketing Communications, Editing.
Who are Sarah Hale's colleagues?
Sarah Hale's colleagues are Akın Onur Turan, Ozan Yilmaz, Elif Daysal, Serkan Musaoglu, Ahire Ramesh, Howl Segerson, Busra Atmaca.
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