Lead a team of three in defining brand and generating demand for a $4B company in a crowded spaceBuilt marketing programs from scratch for two acquisitions, defining branding and developing incentive campaignsOversaw implementation of Echo's updated brand presence across online and offline channels

Lead team in driving demand for shipper and carrier solutionsResponsible for experiential and content marketing; paid media; sales enablement; video production and photography; brand stewardship; and recruitment marketing.

Market to marketers to increase membership and monthly event attendanceLiaise with the ANA B2B primary board to ensure member satisfaction among young and seasoned professionals alike

Drove 12x ROI on a global campaign encompassing paid social, live and virtual events, content marketing and email nurtureOptimized cross-channel campaigns to drive demand for location intelligence from HERELed agile team in analyzing data and refining tacticsCo-founded Americas SDR team and developed a hybrid sales-marketing initiative designed to reduce cost to serve

Grew Grubhub's delivery driver pool during the highest growth period (in terms of delivery markets) in company historyCrafted and executed driver lifecycle programs encouraging independent contractors to continue partnering with GrubhubManaged cross-channel driver sourcing program to deliver leads and drive down CPAEmbraced and championed the B2B org at a high-growth B2C company

Developed strategies that cut through the clutter that is the marketing technology landscape, bringing a human component to B2B technology marketingIntroed a client to the US market, helping them debut on the Forrester Wave within one yearManaged a team of five marketing professionals to execute on integrated campaignsClients included SEMrush, Sprout Social, OpenX, InMoment, Yes Lifecycle Marketing and Infogroup

Once promoted to senior account manager, I defined the focus for my practice area and grew my book of business to $1.5m in two years.

Began my career at Walker Sands serving as a bridge between clients and the media. I managed B2B tech accounts, growing client relationships and managing a small team.

Pitched anything and everything related to health, from the dangers of bacteria growth in musical instruments to allergies to cell phones. Got a client on The Dr. Oz Show in the most roundabout yet effective way possible. Worked on forming meaningful connections with national consumer media, Chicago reporters and trade outlets, fueled by a near-constant drip of Twinings Earl Grey.

Began working at PCI during my final weeks of college, earning my media relations chops by pitching healthcare topics to consumer and trade publications. Everyone remembers their first big placement - mine was Real Simple.