Marketing Manager
Current• Managing multiple marketing programs simultaneously, from conception through execution, ensuring all elements are created, produced, and delivered on time• Leading and developing marketing team of 4-6 including graphic designers, web developers, copywriters, and marketing assistants• Directing and overseeing schedule management for supporting the portfolios of work for each direct report ensuring effective workflow management and alignment to processes and procedures set forth by the partners• Driving portfolio planning by outlining forecasted marketing work to aid in planning and resource management• Leading the prioritization of projects and campaigns to identify associated timing and process alignment with internal and external stakeholders• Ensuring project scope is maintained and any adjustments are identified, documented, and proactively resolved based on business shifts as communicated by stakeholders then• Communicating project status, approvals, risk, and delivery• Creating and managing strategic marketing plans for in-house departments and out-of-house agencies• Managing clients & stakeholders by developing relationships, gathering requirements, and providing marketing support• Ensuring project milestones are met and adhere to approved budgets• Designing, iterating on, and administering search engine campaigns to promote products and brands and analyzing data to identify trends to create optimized campaigns • Trade show strategy development & vendor management for 5+ events per year
