Responsible for driving the success of GE Healthcare's portfolio of Computed Tomography products and services in the global marketplace.

Strategic Marketing Development & Implementation▪ Conceptualized and built marketing and communications strategies that aligned with key personas and customer journey map▪ Created strategy to fully integrate digital marketing into MICT portfolio▪ Responsible for educating team members on digital marketing techniques▪ Created and built user-friendly blog for MICT using Sitecore 8▪ Socialized brand standard guidelines for Product Naming across MICT portfolio, held Naming Workouts to deliver brand compliant names▪ Worked cross-functionally with Global and Regional counterparts to deliver tools/materials for commercial product launches

Trend Analysis▪ Analyzed win/loss and competitive insight in services product portfolio to develop competitive strategy▪ Developed marketing programs to adjust product positioning and improve win rate Market Research & Insights▪ Led research initiative to redesign clinical education training pathway (Applications Reimagined) ▪ Developed discussion guides, pathway, and tools for use in double blind study▪ Presented deep insight to leadership teams to procure internal buy-in for launch of new programProduct & Service Marketing▪ Built commercial launch plans for new products and programs in concert with key team members▪ Developed new offerings to address customer needs using VOC for relevance ▪ Built global marketing assets to ensure commercial organizations had tools to position and sell product configurations/solutions across the portfolio effectively

▪ Increased audience size in education programs by 60% via effective use of digital marketing techniques▪ Won leadership buy-in for increased budget allocation by presenting persuasive data and proof of concept▪ Increased new membership (30%) and renewals (44%) by creating engaging programs/incentives▪ Increased website visits by 68% via implementation of content marketing and improving SEO strategy▪ Created program to measure KPIs resulting in reallocation of funds to higher performing areas

▪ Built organization that promoted female empowerment via engagement in extreme sports and philanthropy▪ Garnered attention from major media companies which resulted in proposal and shooting of a reality show▪ Worked closely with ABC production team and performed in pilot episode▪ Managed casting and assisted with shooting and editing and of pitch reel ▪ Developed and implemented multifaceted leadership programming ▪ Lead re-branding efforts with graphic artist and national media company, Womin Media▪ Created and facilitated training program for media-readiness/talking points for board members, sales team, and related organization representatives▪ Created diverse marketing materials and drove digital distribution ▪ Developed and implemented multifaceted leadership programming Monitored analytics and created strategy around various gaps and pain points

▪ Analyzed customer journey to create strategic plan for increasing touchpoints▪ Identified persona pain points to develop personalized marketing plans for key accounts▪ Created solutions map to address specific pain points and maximize efficiency and revenue▪ Developed campaigns to increase customer satisfaction Notable Projects▪ Dohmen Life Science Services- Launched podcast series to reach Alpha 1 patients▪ Habitat for Humanity- Deconstruction Program Redesign/Strategic Plan▪ Healthcare Training Institute (Career Works)- Created Strategic Alliances Program to increase visibility and form feeder program for training classes