Sarah Lovell

Sarah Lovell Email and Phone Number

A and Executive Director, Event Strategy, Delivery and Activation @ Destination NSW
Bondi Beach, NSW, AU
Sarah Lovell's Location
Surry Hills, New South Wales, Australia, Australia
About Sarah Lovell

For over a decade I managed American Express and Coca-Cola's global transformation projects, before making the leap & launching my own freelance event consultancy in 2010. During this time, I project managed several of Australia's largest music festivals and industry-leading events, & in honesty, probably one too many grandiose weddings. In 2014, I combined my passion for events, experience in the corporate world, & tertiary studies in Strategic Leadership, at Fairfax Media.As Business Development Director in the Strategy & Innovation team of Life Media and Events, in 18 months revenues from this arm of the media conglomerate doubled through national expansion of events such as Good Food Month, the largest fun run in the world City2Surf, acquisitions of new events (such as American Express Openair Cinemas) and development of new events such as the Australian Financial Review Business Summit. After two years in the Business Development role, I was honoured to accept the role of General Manager, Fairfax Events & Executive Leadership Team member of Fairfax Media, reporting to the CEO of Fairfax Media. During my time in this leadership role, our team won the national honour of Best Sporting Event in Australia for the Sun-Herald City2Surf, presented by Westpac. Tourism Australia won Best Australian Event for The World’s 50 Best Restaurants. An event proudly produced by my team at Fairfax Events. After 3.5 years at Fairfax Events, I accepted an exciting global events role with Motiv as their Executive Vice President in Denver, Colorado. Motiv is an active lifestyle and entertainment company focused on delivering authentic & immersive live & digital experiences. The Motiv platform consists of 41 events & digital properties in the sport, culinary & lifestyle space.After several years at Motiv, I returned to Australian shores as part of the IMG family as Senior Director of Culinary, Australia to produce WA Gourmet Escape and Taste Dining in Australia.I am thrilled to now be a part of DNSW as the Director of Investment across Culture, Entertainment and Creative Industries.

Sarah Lovell's Current Company Details
Destination NSW

Destination Nsw

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A and Executive Director, Event Strategy, Delivery and Activation
Bondi Beach, NSW, AU
Website:
destinationnsw.com.au
Employees:
273
Sarah Lovell Work Experience Details
  • Destination Nsw
    A And Executive Director, Event Strategy, Delivery And Activation
    Destination Nsw
    Bondi Beach, Nsw, Au
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  • Destination Nsw
    Director, Investment - Culture, Entertainment And Creative Industries
    Destination Nsw Jan 2023 - Present
    Sydney, New South Wales, Australia
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  • Destination Nsw
    Director, Visitor Economy Strategy Review
    Destination Nsw Mar 2024 - Sep 2024
    Sydney, New South Wales, Australia
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  • Lovell Management
    Founder
    Lovell Management Mar 2010 - Jan 2023
    Sydney Area, Australia
    • Concept and Design• Project management • Programming and project timeline management • Event logistics • Supplier, delegate and artist management• Stakeholder management: venue, council, police, transport, medical, waste management, security, media• Client relations• Registration, ticketing and accreditation management• Contract management• Event reporting• Budget management, negotiation & sponsorship management• Risk assessment, including Occupational Health and Safety measures• Production management• Art direction, styling and theming• Food and beverage management• Bar Operations, Drug and Alcohol management• Print and online collateral and copy approval • Photography and film - briefings and edit managementPast projects:Louis Vuitton Savoir Faire (Kat&Co)Lady Gaga, Town Hall Sydney (MCM Media)Diner en Blanc, Bondi (Rizer)MTV HTC One phone launch, CarriageworksNetwork Ten Charity BallElectronic Music Conference (Junkee Media)Savour Australia (Liquid Ideas)Jam Music & Good Vibes Festival (Merivale)Randwick Racecourse Grandstand launch (Rizer)Fuzzy Events (Parklife Adelaide, Melbourne, Sydney)Brad Fittler Speed League and PCYC Charity Launch at Pier 8, Walsh BayYoung Carer's Festofall Hinky Dinks Bar - Media launchZoe Foster Amazing Face book launchAustralian Power and Gas sponsor activationsGold Coast Titans sponsor activationsRichmond AFL Club sponsor activationsLuxury Private Parties & Weddings
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  • Channel Void
    General Manager
    Channel Void Jul 2021 - Aug 2022
    Byron Bay, New South Wales, Australia
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  • Img
    Senior Director, Culinary
    Img May 2020 - Jul 2021
    Sydney, New South Wales, Australia
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  • Motiv
    Executive Vice President
    Motiv Feb 2018 - Sep 2019
    Denver, Colorado, United States
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  • Fairfax Media
    General Manager, Fairfax Events And Executive Leadership Team, Fairfax Media
    Fairfax Media Jun 2016 - Oct 2017
    Sydney, Australia
    Fairfax Media Limited was one of the largest media companies in Australia and New Zealand prior to the Nine acquisition. With investments in newspaper, magazines, radio, internet and events, the business reached an audience of over fourteen million in Australia in 2018. Mastheads include Sydney Morning Herald (SMH), The Age, Australian Financial Review (AFR) as well as other regional and community titles. The group also has leading websites and divisions such as Domain Group. My role as General Manager, reported to the CEO of Fairfax Media. Life Media print and digital brands engaged an audience through key lifestyle categories across travel, food, parenting, arts, sports and business. Products include industry-leading titles such as Drive.com.au, GoodFood, Traveller, Essential Baby, Essential Kids and Executive Style.Fairfax Events produced an expanding calendar of events, attracting two and a half million participants a year in the category of arts and entertainment, business, food and drink, health and fitness and parenting. As General Manager, I was responsible for setting the Events strategic direction, managing the commercial targets and driving ROI. I was responsible for a $50M event business and lead a highly skilled team of one hundred.
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  • Fairfax Media
    Business Development Director, Strategy & Innovation, Life Media & Events
    Fairfax Media Jul 2014 - Jun 2016
    Sydney, Australia
    As part of Fairfax Media, Fairfax Events produced an expanding calendar of events, attracting two and a half million participants each year. Since 1971, Fairfax Events partnered with key stakeholders to deliver world class, mass participation experiences, providing significant social and economic impact to local communities. In 2018, over thirty million dollars had been raised for hundreds of charities across Australia and New Zealand. As Business Development Director in the Strategy & Innovation team I was responsible for defining the strategic business development goals of Fairfax Events and improving our market position and financial growth for all events across Australia and New Zealand, by driving sales, building new events and seeking acquisition opportunities.
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  • American Express
    Director - American Express (Usa)
    American Express Feb 2009 - Mar 2010
    Phoenix, Arizona Area
    Consistently performed in the top 2% of American Express globally.Responsible for leading a global team of 20.Managed budget of approximately USD $100 million.Responsible for successful delivery of all transformation telecommunications projects for American Express, USA.Responsible for vendor management with outsource partners Hewlett Packard for all communication, new projects, problem resolution and asset refresh.Responsible for all internal communications relevant to American Express telecommunications globally.
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  • American Express
    Project Manager, (Lead Project Specialist) Asia Pacific
    American Express Nov 2004 - Feb 2009
    Sydney, Australia
    Projects included: American Express Email Consolidation Project Australasia – consolidation of 350 servers globally into 7 regional sites, partnering with IBM and EMC. American Express Blackberry rollout Project Australasia – company-wide Blackberry device roll out, including vendor negotiation & management, support & internal communications.IT Transformation Project: Dual-carrier IT outsource strategy with AT&T and Verizon equating to $400 million savings over 5 years and migration of 2000 sites. “Sarah has had an amazing journey in project, program management and now event management. I worked with Sarah at American Express and watched her grow into an extraordinary Program Director. She isn’t just a great project/program manager she is a breath of fresh air. In a short time, Sarah proved herself in a multi-billion dollar organisation and was soon managing our biggest program across the globe - the Global Wide Area Network project which yielded $400M savings to American Express. I wouldn’t recommend Sarah unless I thought she was exceptional. What I loved about Sarah is that she just got the job done. No task was too menial for her even though she was assigned to large projects and she just did it all with a smile. She is a fantastic communicator and can make the most difficult engineers and architects stop and do what they have to do in a project. She earnt the respect not just from upper & executive management but also from her peers." Frances Strutt, IT Director, American Express (2011)
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  • Coca-Cola Amatil
    Senior Project Manager, Australasia
    Coca-Cola Amatil 2000 - 2004
    Sydney, Australia
    National Call Centre Consolidation / transformation Project – from previous State-based call centres. Installation of CRM and Dialer increased efficiency in the call centre and translated to significant increases in Coca-Cola Amatil sales.Responsible for all telecommunications contracts for Australasia to the value of approximately $A20 million, including all phone systems, call centre applications, voice mail systems, video conferencing systems and call billing systems.Responsible for all internal communications relevant to telecommunications.Highly knowledgeable in programming, maintaining and the research and development of all Coca-Cola Amatil IT communication systems.
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Sarah Lovell Skills

Management Event Management Project Management Project Delivery Stakeholder Management Program Management Vendor Management Strategy Change Management Project Portfolio Management Leadership Business Process Marketing Strategy Marketing It Strategy Business Analysis Crm Business Process Improvement Pmp Business Development Social Media Marketing Event Planning Budgeting Social Media Digital Marketing Itil Service Delivery Time Management Marketing Communications New Business Development Public Relations Budgets Business Strategy Strategic Planning Strategic Partnerships Strategic Communications Analytical Skills Event Production Leadership Development Cross Functional Team Leadership Executive Management Digital Media Digital Strategy Sales Account Management Online Marketing Consulting

Sarah Lovell Education Details

Frequently Asked Questions about Sarah Lovell

What company does Sarah Lovell work for?

Sarah Lovell works for Destination Nsw

What is Sarah Lovell's role at the current company?

Sarah Lovell's current role is A and Executive Director, Event Strategy, Delivery and Activation.

What schools did Sarah Lovell attend?

Sarah Lovell attended Harvard University, University Of Technology Sydney.

What skills is Sarah Lovell known for?

Sarah Lovell has skills like Management, Event Management, Project Management, Project Delivery, Stakeholder Management, Program Management, Vendor Management, Strategy, Change Management, Project Portfolio Management, Leadership, Business Process.

Who are Sarah Lovell's colleagues?

Sarah Lovell's colleagues are Sony Spencer, Meg Jeffs, Tegan Pryce, Candice Keller, Isabelle Li, Mel Lynch, Steve Bond.

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