Sarah M. Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

At DataDome, a dynamic and rapidly growing cybersecurity company, our people are at the heart of our success. As we scale to meet the increasing demand for our cutting-edge bot protection solutions, attracting and retaining top talent is paramount. As the driving force behind our Employer Brand, my mission is to showcase DataDome as the ultimate destination for ambitious and innovative professionals seeking to make a lasting impact. Through a strategic and data-driven approach, we craft… Show more At DataDome, a dynamic and rapidly growing cybersecurity company, our people are at the heart of our success. As we scale to meet the increasing demand for our cutting-edge bot protection solutions, attracting and retaining top talent is paramount. As the driving force behind our Employer Brand, my mission is to showcase DataDome as the ultimate destination for ambitious and innovative professionals seeking to make a lasting impact. Through a strategic and data-driven approach, we craft captivating campaigns that resonate with our target audiences, highlighting the unique opportunities and unparalleled growth potential that await our BotBusters.- Comprehensive benchmarking and analysis of all owned, paid, and earned platforms, identifying growth opportunities and optimizing our reach.- Creating compelling content and deliverables that bring our Employer Brand to life, showcasing our vibrant culture, cutting-edge technology, and unwavering commitment to excellence.- Launching and executing our most recent referral program, resulting in a staggering 200% increase in employee referrals, leveraging the power of our passionate workforce as brand ambassadors.- Doubling inbound applications internationally through organic campaigns and content creation, positioning DataDome as a globally recognized leader in cybersecurity.- Implementing a data-driven approach to OKRs and metrics, ensuring our Employer Branding initiatives are driven by insights and measurable results. Show less

Levallois-Perret, Île-De-France, France

As part of the Engagement Team, I contributed toward highlighting our Employer Brand in France & Italy. In addition to engaging talented candidates interested in transforming healthcare through technology, I worked closely with our Talent Acquisition teams to plan and execute 360° campaigns across all paid, owned earned media channels.Our comprehensive approach included:Our comprehensive approach included:- Benchmarking and analyzing all owned, paid, and earned platforms to… Show more As part of the Engagement Team, I contributed toward highlighting our Employer Brand in France & Italy. In addition to engaging talented candidates interested in transforming healthcare through technology, I worked closely with our Talent Acquisition teams to plan and execute 360° campaigns across all paid, owned earned media channels.Our comprehensive approach included:Our comprehensive approach included:- Benchmarking and analyzing all owned, paid, and earned platforms to identify growth opportunities.- Creating compelling content and deliverables that brought our Employer Brand to life.- Doubling inbound applications for France and Italy in less than a year through strategic partnerships, paid campaigns, and organic initiatives.- Managing and curating captivating content across social platforms like Instagram and LinkedIn, fostering meaningful connections with potential candidates.- Implementing a data-driven approach to KPIs and metrics, ensuring our Talent Marketing initiatives were driven by insights and measurable results.- Overseeing the successful launch and execution of our internal referral program, accounting for over 30% of successful hires and empowering our employees to be brand ambassadors.- Revamping and reevaluating our campus relations and student community initiatives, nurturing the next generation of healthcare innovators. Show less

Paris Area, France

With a wealth of experience in crafting compelling narratives and delivering impactful communication strategies, I have played a pivotal role in amplifying brand visibility and fostering meaningful connections across diverse audiences.External Communication:- Spearheaded the creation and execution of comprehensive external communication strategies and projects, ensuring consistent and resonant messaging across all touchpoints.- Orchestrated the launch of a captivating new… Show more With a wealth of experience in crafting compelling narratives and delivering impactful communication strategies, I have played a pivotal role in amplifying brand visibility and fostering meaningful connections across diverse audiences.External Communication:- Spearheaded the creation and execution of comprehensive external communication strategies and projects, ensuring consistent and resonant messaging across all touchpoints.- Orchestrated the launch of a captivating new website, meticulously managing content and ensuring a seamless user experience.- Crafted and managed compelling content for LinkedIn and Twitter campaigns, leveraging these powerful platforms to engage and inspire our target audiences.- Authored thought-provoking blog posts, press releases, news updates, and event announcements, positioning the company as a thought leader in the industry.Internal Communication:- Orchestrated company-wide meetings, fostering open communication, collaboration, and alignment across teams and departments.- Curated and disseminated a monthly newsletter, keeping employees informed and engaged with the latest company updates and initiatives.- Managed and maintained Hubshare and Slack content, ensuring timely and relevant information flow for teams in France and the US, facilitating seamless cross-functional collaboration.Marketing:- Expertly managed a substantial communication and marketing budget of over €300,000 per year, ensuring optimal resource allocation and maximizing return on investment.- Spearheaded the implementation and management of a cutting-edge CRM marketing system, collaborating closely with Business Development and Sales teams to streamline processes and drive growth.- Conducted comprehensive market research for the EMEA region and the United States, including benchmarking, media research, market intelligence, and brand awareness surveys, providing valuable insights to inform strategic decision-making. Show less

Paris Area, France

As a strategic marketing professional, I drove impactful campaigns and initiatives that elevated brand visibility and resonated with key audiences in the fashion and luxury sectors.Data-Driven Marketing Intelligence:- Leveraged SalesForce to generate comprehensive reports, providing valuable insights into business activity, performance metrics, KPIs, and ROI, empowering data-driven decision-making.- Conducted in-depth market research, analyzing competitor programs, activities… Show more As a strategic marketing professional, I drove impactful campaigns and initiatives that elevated brand visibility and resonated with key audiences in the fashion and luxury sectors.Data-Driven Marketing Intelligence:- Leveraged SalesForce to generate comprehensive reports, providing valuable insights into business activity, performance metrics, KPIs, and ROI, empowering data-driven decision-making.- Conducted in-depth market research, analyzing competitor programs, activities, and current industry trends, ensuring our marketing strategies remained ahead of the curve.Experiential Marketing and Event Management:- Spearheaded the organization of captivating in-house fashion shows, expositions, external presentations, and alumnae events, crafting immersive experiences that brought our brand to life.- Orchestrated high-profile product collaboration launches, meticulously managing every aspect from scouting prestigious locations to curating catering options and overseeing backstage logistics.- Expertly navigated budget management, collaborating closely with agencies and suppliers to maximize resources while delivering exceptional events.Client Relationship Management:- Adeptly managed client files, ensuring seamless onboarding, orientation, and ongoing follow-up, fostering long-lasting relationships built on trust and exceptional service.- Leveraged robust CRM systems to streamline communication, track interactions, and tailor personalized experiences that exceeded client expectations. Show less

Paris Area, France

With a strong focus on internal communication and digital collaboration, I played an integral role in enhancing organizational efficiency, fostering employee engagement, and driving seamless information sharing across global teams.Intranet Content Management and Collaboration:- Led maintenance and creation of dynamic intranet content for Altair, our group-wide intranet platform, collaborating closely with international teams and intranet managers to ensure consistent and relevant… Show more With a strong focus on internal communication and digital collaboration, I played an integral role in enhancing organizational efficiency, fostering employee engagement, and driving seamless information sharing across global teams.Intranet Content Management and Collaboration:- Led maintenance and creation of dynamic intranet content for Altair, our group-wide intranet platform, collaborating closely with international teams and intranet managers to ensure consistent and relevant information delivery.- Contributed to the development of Alstom's cutting-edge digital online work platform, providing strategic input on the integration of various digital tools, including intranet, collaborative spaces, internal social networks, and desktop applications.- Managed the coherence and coordination of intranet content across business sectors in Europe and the United States, ensuring alignment with organizational objectives and streamlining information flow.Change Management and Crisis Communication:- Played a pivotal role in change management activities, including crisis communication control, content creation, blog support, and facilitation of employee informational sessions, ensuring transparency and effective communication during critical periods.- Crafted compelling editorial content for the intranet and weekly newsletter, keeping employees informed and engaged with the latest business updates, contract wins, and organizational initiatives. Show less

Paris Area, France

Internal Communication and Digital Transformation:- Led Altair project, seamlessly transitioning our group-wide intranet platform to an updated Microsoft-supported system, meticulously managing the backup and consolidation of all content across the organization.- Played a pivotal role in supporting intranet and IT-related projects associated with the Altair systems update, conducting thorough online system checks and leveraging JIRA for efficient issue logging and tracking.-… Show more Internal Communication and Digital Transformation:- Led Altair project, seamlessly transitioning our group-wide intranet platform to an updated Microsoft-supported system, meticulously managing the backup and consolidation of all content across the organization.- Played a pivotal role in supporting intranet and IT-related projects associated with the Altair systems update, conducting thorough online system checks and leveraging JIRA for efficient issue logging and tracking.- Orchestrated cross-functional communication campaigns involving various business sectors and departments, aligning employee engagement with corporate objectives and fostering a cohesive organizational culture.Change Management and Collaboration:- Facilitated effective change management initiatives by crafting compelling crisis communication strategies, creating informative content, and supporting internal blogs to maintain transparency and employee buy-in.- Curated engaging editorial content for the intranet and weekly newsletter informing employees on the latest business updates, contract wins, and organizational initiatives. Show less

Chicago, Il

Event Management and Execution:- Expertly coordinated high-profile marketing events, seamlessly managing intricate logistics, ensuring flawless execution.- Orchestrated the firm's first nationwide media event, a resounding success that generated over 25 new cases and an estimated potential revenue of $500K ARR significantly expanding the firm's reach and visibility.Advertising and Brand Promotion:- Launched the firm's inaugural public transit advertising campaign… Show more Event Management and Execution:- Expertly coordinated high-profile marketing events, seamlessly managing intricate logistics, ensuring flawless execution.- Orchestrated the firm's first nationwide media event, a resounding success that generated over 25 new cases and an estimated potential revenue of $500K ARR significantly expanding the firm's reach and visibility.Advertising and Brand Promotion:- Launched the firm's inaugural public transit advertising campaign, strategically targeting a major transit line throughout Chicago, effectively raising brand awareness and capturing the attention of potential clients within the local community.- Maintained and curated the firm's social media presence, consistently updating Twitter, Facebook, and YouTube accounts with relevant news, information, and engaging content, fostering a robust online brand identity and strengthening client relationships. Show less

Master Of Arts (M.A.), Global Communication

Related Course Work includes Global Communication, Branding, and Digital and Social Media Management

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Society of Professional Journalists: Loyola Chapter, September 2009- January 2010 Public Relations Chairperson.