Kepios is a marketing consultancy that helps brands to understand how new technologies can help them achieve greater success.

Social media planning, execution and reporting for Facebook and LinkedIN as part of the UOB team.

Visa Led alignment of global strategies and reporting across Asia Pacific, Middle-East and Africa.• Developed market landscapes and competitive insights across each of the 21 markets.• Digital and Social regional lead for globally driven social strategies and reporting centralisation.Visa Singapore and Visa Commercial APAC • Integrated media strategy planning and campaign management across all media types including programmatic, paid search and social.Cisco Asia Pacific • Data analysis to drive media optimisation to maximise demand.• Led data centralisation project resulting in improved efficiencies in data reporting.

As part of the central planning team for P&G Haircare ASEAN, I developed and implemented multi-channel media strategies for Pantene across Philippines, Thailand, Vietnam, Malaysia and Singapore .

Demand Generation channel planning for Dell South-East Asia, across Consumer and SMB segments was my main role. At the same time, I also worked on campaigns for various other clients, including IG Markets (online CFD trading), National Council for Problem Gambling, National Heritage Board.

Media strategy planning and execution across a mix of regional and local accounts including Tiger Airways, Johnnie Walker, O2, Chevrolet and UBS.

- Worked closely with a variety of partner agencies including PR, Media and Digital to deliver consistently integrated marketing communications.- Managed timelines and budgets, with emphasis on ensuring agency profitability. Researched and compiled quarterly competitive analysis.- Managed and trained an account management intern.