Sarah Lesser-Moor Email & Phone Number

Kingston Upon Hull, England, Gb

Hull, United Kingdom

- Creation, management & implementation of overall brand strategy across 3 leading FS brands- Delivering engaging and performance-driven marketing campaigns across trade, traditional & digital channels to drive brand, product category & business growth- Art direction of brand photography, trade shows and content marketing - Market data & trend insight analysis to identify growth areas & NPD opportunities- Analysis of brand performance, NPD impact and ROI- First to FS market with Lion's Premium Vegan Mayo- Driving more sustainable and environmentally-friendly packaging strategies for branded and own label foodservice products, removing 70 tonnes of non-recyclable plastics from the business and counting- Portfolio optimisation and regional commercial product management; from establishing product development guidelines and recipe re-engineering alongside the CI team, to activating product de-lists and elevating the profitability of production lines- Brand evolution and global brand ambassadorship (US, Europe)- Initiated a Better Operations Forum to facilitate internal comms around sustainability and operational excellence- Member of CSR Team

East Yorkshire

Creative campaign strategies, brand development and content for a range of clients.Previous work: York Mediale, Walthamstow Borough of Culture, Silent Uproar, Love East Yorkshire, Visit Hull, UNBOXED: Creativity in the UKARCADE Arts charity and community producing company - Brand story-telling, overall comms and marketing strategy for outreach participation and audiences, website design, advised on successful NPO funding application and established M&E key metrics & past project case studies

Elloughton, England, United Kingdom

Providing holistic Reflexology treatments designed to restore balance and well-being

Hull, England, United Kingdom

Hull, E Riding Of Yorkshire, United Kingdom

· Managing the brand activation and marketing strategy for Yorkshire’s brand new Contemporary art space, Humber Street Gallery, resulting in over 120,000 visitors to exhibitions across the year. Shortlisted for REYTA 2018 Awards· Marketing Hull’s existing visual arts offer, along with Hull 2017 film and music programmes, outdoor installations, festivals and conferences.· Devising and implementing marketing campaigns across all 27 projects including the Look Up programme (including Blade, City Speaks and Paper City), LGBT50 and Turner Prize 2017 (the second most visited Turner Prize exhibition outside of London with over 1160000 visits) · Promoting the Hull 2017 brand, resulting in 9 out of 10 people in the city visiting a cultural event· Maintaining the Hull 2017 Brand Guidelines to protect brand reputation· Ensuring presenting partners were correctly represented across the artistic programme and identified areas to maximise brand presenceTraining: AMA Digital Marketing

London, United Kingdom

SLMpickings is an arts and culture blog featuring regular posts about art and entertainment, inspiring places, and restaurants and bars with a difference. A particular focus is given to new trends, particularly the experience revolution including live art, digital exhibitions and immersive dining experiences.www.slmpickings.comArts & Culture UK Blog Awards 2016 Finalist

Notting Hill, London

Specialist place making, property and destination marketing agency.Clients include Notting Hill Housing Group, St James, Berkeley Group, Lend Lease, Meyer Homes, Turquoise Holidays and the UK charity Friends of Ibba Girls School. Developments ranging from regeneration to luxury high-end schemes.Responsibilities include: • Editor, writer, art director of Source lifestyle magazine (digital and print versions)• Content strategy - copy writing, proofreading, art directing, briefing illustrators & photographers• Market research, name and identity creation• Managing digital, print and OOH advertising campaigns from creation through to completion including budget management• Event Management (VIP stakeholder launch events including large scale projection onto Heygate Estate, charity appeal launch, place making public realm cinematic screenings)• E-mail marketing, managing CMS, Social Media management• CRM and lead generation• Trend research and online editorial content Training: DBA Fundamentals, InDesign CS6, Microsoft Project, The Guardian Copywriting, Emarketeers Digital Marketing Essentials (SEO, PPC, Analytics, Social Media, Programmatics)Software platforms: Adobe InDesign CS6 & Photoshop, Microsoft Project, WordPress and other advanced CMS set-ups, Lead Forensics, Salesforce, Campaign MonitorCompany now named Placebrand.

London, United Kingdom

Menier Gallery Manager:I managed all bookings via Salesforce, and was responsible for the day-to-day running of the gallery; co-coordinating events and exhibitions from start to finish. I was responsible for generating £50K worth of gallery hires, managing CMS systems, increasing social media activity and CRM.PiH Fundraising campaigns, Marketing and PR Communication:I assisted with fundraising campaigns, marketing, copy writing, social media and PR Communication for PiH. I was the first port of call for all incoming communication and represented both charity and gallery at the Better Bankside forums where I liaised with other local businesses.

North Lincolnshire

Full service marketing responsibilities including account management, planning of creative and digital activity and PR. • International and regional clients – Hitachi, Henderson Insurance, MMCG care homes, GTE Gas Turbine Efficiency, Groveport, Longrose Buccleuch, IHC• Dealer PR and Press Fleet Management for Harley-Davidson, PR and Social Media for AKP• Produced press releases/Moto3 race reports for Danny Kent

York

Co-ordinated exhibitions and gallery spaces in hotels within North Yorkshire and Art Fairs nationally. Main tasks included: making required bookings and responding to enquiries, planning logistics and event organisation, managing stock lists and databases, curating exhibitions, sales experience, organising and distributing promotional material, social media marketing, managing CMS.

Hull, England, United Kingdom

Mentor to students with mental health challenges such as anxiety/depression, providing support during and between seminars and lectures

Parlour Gallery, London

Utopian Arts Fest was a joint venture between Mapalim and The Parlour Gallery, lasting two weeks (10th-22nd July 2011), with a planning and preparation time of only 6 weeks. It comprised a main exhibition of contemporary art in various media by a group of artists, as well as a series of events such as workshops, performances and talks. The theme of Utopia was interpreted broadly by contributing artists. I was responsible for the conceptual theme, artwork procurement, logistics, budgeting, and keeping the team of 12 volunteers on target.Key Skills: Organisation, Leadership, Event Planning, Time Management

Otley, Leeds

Otley Courthouse is a unique arts and resource centre, created and run by local people in Otley, West Yorkshire. My internship consisted of co-ordinating communication amongst local groups and organisations. Tasks included: general admin, devising marketing and social media strategy plans, creating press releases, completing mail outs, distributing leaflets, writing articles for the weekly Courthouse Column and creating e-mail newsletters in YMLP

Leeds

My role consisted of chairing the Staff Student Forum Meetings and collating student feedback from the three respective schools with the purpose of improving communication between students and staff and improving student satisfaction in response to National Student Survey (NSS) results. In this position I set up a brand new society with my fellow students. At the end of the academic year I was ranked joint top Rep out of 67 Reps for performance.

Leeds

Mentor to GCSE pupils, working to raise the aspirations of underprivileged boys in years 10 and 11, to increase their awareness of further education and to help them achieve their target GCSE English grades by establishing problem areas and working to improve attitude and motivation.

Level 2 Certificate In Counselling Skills, Counselling

1St Class, Ba (Hons) History Of Art

Activities and Societies: History of Art Society (Secretary), Paid Undergraduate Mentor with Education Leeds, Co-Curator of Precious Cargo.

Level 3 Diploma, Reflexology

Trained at The London School of Reflexology in Regents Park under Britain’s leading Reflexology practitioner, Louise Keet. Course content.

Art Foundation Degree, Specialising In Textiles (Distinction)

Activities and Societies: RADAR arts, work experience at Force-7 in Hull gaining marketing experience Visual Communication, Fine Art.

Diploma In Cultural Venue Operations

Course content: event planning and logistics, solving business problems, how to budget, decision-making, health and safety, emergency.

A Levels

Activities and Societies: Deputy Head Prefect, Social Team Member - personally responsible for implementing a team building day for all.