- Perform vital sign checks including blood pressure, heart rate, respirations, temperature, and blood glucose.- Assist with feeding and monitoring intake and output to help patients achieve nutritional objectives.- Monitor, measure, empty, and record patient surgical drains.- Support ambulation by conducting mobility orders.- Promote good oral and personal hygiene by aiding patients with bathing and mouth care.

- Lead group classes with personalized approach and individual needs in mind.- Instruct members about correct use of equipment and technique to prevent injury.- Cultivate positive personal relationships with members.- Provide clients with nutrition and lifestyle advice to support overall health and wellness.- Adapt instruction to accommodate special needs, disabilities and physical limitations.- Engage with marketing and promotion of classes and events.

- Long-Term Care: Supported residents with activities of daily living, assessments, wound care, and medication administration.- Community Health: Participated in group education and services for children with visual impairments.- Mental Health: Assisted in client assessments and participated in group therapy sessions.- Medical Surgical 1 & 2: Developed competence in critical nursing skills including; multi-disciplinary team communication, consistent SBAR, and EHR charting.- Labor and Delivery: Assisted in delivering newborns, providing care to mothers during labor, delivery, and postpartum, monitoring fetal heart rates, and conducting newborn assessments.- Pediatrics: Provided care to pediatric patients with acute and chronic illnesses, administering pediatric medications and educating families on child health.- Organ Transplant: Implemented care plans for pre and post-kidney and liver transplant patients based on daily lab values, medication titration levels, and vital signs.

- Led brand merger of three subsidiaries into one company brand and product line.- Formed and led a cohesive, powerhouse marketing team from legacy organizations to align on one strategy, goals, and culture.- Grew marketing and BDR pipeline from $10M to $24M+.- Directed full-cycle marketing strategies, delivering over 60% of pipeline and NOV generation.- Established Salesforce lead and opportunity tracking for all channels.- Participated in leadership team and initiatives to align marketing strategy with organizational goals.- Developed and maintained annual and quarterly budget with profit and loss statements.

- Developed marketing and demand generation strategy while serving as key stakeholder on product development and research initiatives.- Led team in program and product go-to-market launch strategies across North America, Europe, and Asia.- Increased demand generation and lead nurture efforts for event sponsorships, resulting in 97% sales increase.- Collaborated with Director of Public Relations to obtain an overall potentialreach of 2.07 billion in 2016.

• Evaluate and recommend new marketing technologies to deliver, measure, improve, and optimize marketing campaign performance• Establish and maintain scalable processes for the MarComm team to deliver high quality products and campaigns • Work closely with marketing leadership and finance to produce and manage annual marketing budget • Contribute to discussions on messaging/content utilization on various online and offline marketing channels with Corporate and Public Relations teams • Coordinate all activities required for the publishing of our monthly magazine from start to finish including story recruitment, writer management, design, printing, sales, and marketing• Provide thoughtful and strategic guidance on website organization and optimization• Share webmaster responsibilities with Content coordinator to streamline all content posting to the website to ensure brand consistency, messaging, and nomenclature guidelines • Coordinate and implement core SEO principles on-site to manage and optimize the website marketing funnel • Oversee and contribute to our comprehensive content marketing efforts including our editorial calendar and content development for each of our buyer personas • Work closely with content marketing and publishing coordinator to create and optimize marketing automation and lead nurturing campaign segments and processes• Manage Marketing Automation instance and functionality, create email templates, and work with IT, sales, and membership teams to actively support end-users organization wide• Produce lead generation campaigns for corporate sales to drive revenue through new and existing product offerings• Identify and propose key changes to website functionality and content to optimize lead generation efforts and tracking of revenue/opportunities • Coordinate event marketing efforts for at least three global events to drive event registrations

• Gather and analyze key business and user insights to create a long-term vision and plan • Develop and refine customer persona proifiles including content needs• Utilize customer surveys, research, and polling to update personas’ content needs • Employ competitor analyses to make content development decisions • Monitor subject matter expert and industry publications for content ideas• Identify appropriate SMEs and opportunities for content creation that spans multiple audiences.• Establish workflows for production and promotion processes for writers, editors, subject matter experts, and team members• Educate writers and editors on Scrum Alliance brand guidelines, nomenclature, voice, and personas • Maintain content inventory with regular content audits• Collaborate with stakeholders and team members to develop content publishing schedule• Identify and maintain tools and resources to facilitate efficient processes• Collaborate with marketing team (digital, public relations, and graphic design) to coordinate the distribution and promotion of content through Scrum Alliance’s communications channels.• Curate and integrate assets from industry leaders and subject matter experts• Evaluate success of content with metrics and analytics as agreed upon with editorial and marketing team • Incorporate search engine optimization best practices into content development process • Work with website, digital marketing, and UX team to develop and refine information architecture with taxonomies, personalization, classification schemes, and site structure• Collaborate with IT department to implement content backup, versioning, and archival practices• Implement tagging and classifying for website and communications with personalization top of mind• Develop annual content budget • Establish and track metrics of content performance and effectiveness.

• Played key role in three community site launches within six weeks, coordinating with web• development team and IBM marketing teams• Effectively manage and lead overall marketing strategy for three IBM online communities with 50K+• total members• Drive content marketing strategy through webcasts, white papers, blogger recruitment, forums and social media, resulting in a 455% increase in content views in 2014• Analyze community success including web traffic, membership, and content performance using various analytics tools including Google Analytics• Lead community email marketing campaigns including; design, content promotion, audience segmentation and targeting• Generated a 300% increase in leads delivered to IBM through customer and business partner webcast program over the course of 2014

• Coordinated partner and company webinars, reaching new audiences and generating over 200 leads per session• Managed company blog using WordPress in addition to managing blog team and master editorial calendar• Led all efforts associated with the publishing and marketing of president and CEO’s Internet marketing book• Utilized Google Analytics and other measurement tools to track progress of SEO and marketing efforts • Developed content for the monthly newsletter and for promotional materials including press releases and media pitches• Secured speaking engagements and publicity opportunities for president to present on key topics• Collaborated with Webmaster in managing website content updates and conversion optimization• Worked with content and promotions team to develop content including free guides and infographics as lead generation tools

As the content marketing strategist for Vertical Measures, Sarah coordinated both online and in-person events in which content marketing curriculum is presented in an educational environment in order to train businesses, from small independent businesses to large Fortune 500 corporations, how to successfully develop and implement a a content marketing strategy. This curriculum is adapted from president and founder, Arnie Kuenn’s book, Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing.

• Collaborated with sales and client services team to create and implement comprehensive SEO and Internet marketing campaigns for prospects and clients• Composed and distributed search engine optimized press releases, garnering links, traffic and online publicity• Built and conducted local search marketing campaigns to build local online presence • Generated content for content marketing campaigns and promoted via media outreach and social media marketing • Managed client online reputation by obtaining more online real estate and/or diminishing negative mentions of client

• Organized a six-month marketing plan, evaluating current efforts and recommending new strategies; provided company with new company mission and vision statements• Sought and obtained exposure and branding opportunities including speaking engagements and event sponsorships• Conducted social media promotions via company social sites including Facebook, Twitter, and LinkedIn• Composed monthly newsletter that is distributed to both clients and prospects• Coordinated monthly company webinars which serve as both an educational and promotional tool for clients and prospects• Oversaw development of new content and messaging for company website

• Develop both long and short-term strategic public relations plans including tactics such as social media, events, press relations, community relations, and cause-related marketing • Draft and compile new business proposals in response to RFP’s and agency generated leads • Coordinate and execute various events resulting in exceeding client’s goals of increasing sales and traffic • Participate in accounting process by generating estimates, job jackets, and purchase orders using Advantage

• Perform both competitive and client research and analysis • Create master editorial calendars according to client industry and specialties in order to pitch client stories to relevant publications • Write pitch letters, press releases, and all components of marketing kits to distribute to targeted media • Participate in the budgeting/billing processes by tracking all time using the time tracking system Advantage

• Research demographic information for clients to provide a successful campaign • Develop talking points for clients and advise on communication with media and opposition • Place print, radio, television, and Internet advertisements produced for clients in-house• Effectively communicate with government officials daily to expedite client projects • Utilize See Work, an online project manager, to collaborate within the firm and with the client on projects • Manage fellow associates schedules, meetings, and events using Now Up-to-Date • Handle accounts payable and receivable using Quickbooks

• Contact media to inform of client events and gain press coverage • Write and distribute press releases to media• Prepare newsletters using Constant Contact to send to clients’ contact lists • Create Powerpoints for President and Vice President to utilize in meetings with prospective and current clients