Sarah Murphy Email & Phone Number

Solihull, England, United Kingdom

Solihull

Responsible for B2B and B2C brand strategy and implementation. Delivery of external and internal communications strategies including reputation management and content strategy.

Nottingham, United Kingdom

Nottingham

Consulting on brand development and marketing strategy

2013-2014 Customer and Brand Director (promotion)2011-2013 Communications and HR Director (promotion)2007-2011 Head of Governance and Internal CommsResponsibilities:✔ Brand strategy – development and implementation of brand proposition and key messaging✔ Marketing strategy – B2C and B2B digital and offline✔ Customer experience strategy✔ Employee.

• Led 15-strong direct marketing team for largest direct marketer in the UK, delivering communications for acquisition and customer management (>2000 solicitations in 2006 with a budget of £40 million)
• Developed strong customer propositions using consumer insights, then brought them to market
• Partnered with business on brand strategy and marketing planning
• Led project to select and assimilate new lead creative agency with £1m contract
• Headed up the Employee Proposition and Brand project

Nottingham

• Developed Corporate Social CSR with strategic direction, governance and key projects in place, including national award-winning community strategy

Nottingham

• Delivered strategic internal communications for business functions in rapidly changing circumstances
• Wrote and delivered communications workshops for all European senior management with 81% satisfaction
• Ran many successful internal campaigns (e.g. raised awareness of the customer brand promises from 15% to 91% during one year)
• Developed and delivered internal channel strategy, including a UK intranet site from scratch with a 100% rise in usage over previous site during first six months