Designed, built out and managed the growth marketing team that consisted of content marketing, marketing operations, campaigns, social media and a BDR team.

Responsible for the full funnel buyer's journey including creating demand, capturing demand and converting demand. Including budget definition, reporting requirements, and program optimization for ongoing scale and pipeline acceleration. In this fast past, build it from the ground up environment, this is all only possible with the awesome team surrounding me that is amazing at their jobs. All of this fun includes (but is not limited to):• Built and manage the growth marketing team from ground up including campaign management, digital experience, and BDR team with the goal of creating, capturing and converting demand for the sales team.• Development of strategy, both for programmatic and operational needs of digital demand generation programs – building traffic/engagement, and lead progression. • Accountable for building marketing sourced pipeline and funnel acceleration from Inquiry to SQO. • Responsible for the execution of programs across strategic marketing channels that connect CRITICALSTART with its key target audiences.• Partner with Product Marketing to: define content strategy against program objectives/goals, and develop creative messaging/assets for paid and organic media channels. • Partner with Sales and Field Marketing to define and meet pipeline targets (with data analytics). • Digital Strategy - responsible for the digital CriticalStart.com experience – connecting the buyer to content and CTAs based on intent; creating opportunities to discover, try and inquire (form fills).• Marketing/data analytics (data storyteller) – own and drive all aspects of data insights for marketing/go-to-market programs. Responsible for examining the marketing metrics and data sets, providing and presenting meaningful insights to sales and marketing, and making recommendations based off insights that will influence marketing and sales strategy.

Identify where efficiency and profitability collide for scalable growth that creates positive client experiences. Define team structures for operational effectiveness.

My career started in 2002 in Marketing/Advertising and quickly transitioned to Digital Marketing. I loved the ability to track marketing success with clear analytics in the digital realm. Suddenly, the impact of marketing efforts could be seen on the bottom line. Yes, please! That passion for digital marketing is what defined my career helping clients define and create online strategies focused on generating leads and winning customers. Clients have ranged from BtoC, BtoB technology, and BtoB healthcare solutions. Experience includes, but is not limited to, defining strategic marketing solutions (and implementation as needed) that includes: lead generation, websites, email, social, mobile, SEO/SEM, and content creation.

Owner and Designer of Scribble Linens, Scribbles and Imagination Starters. What started with a creative twist on table top linens led to an entire collection of kids products that encouraged non-digital, creative play. I was responsible for developing, designing, and creating a collection of over 30 product SKUs that were distributed across the United States and Canada. Secured manufacturing in Dallas, TX, USA.Moved the complete manufacturing process overseas to China. Obtained a knowledge base in importing goods as well as inventory management. Established distribution of products to over 400 stores. Managed trade shows for product promotion and product growth.Directed the design of all product packaging and displays to ensure product sell-through.Created all marketing and promotion for product collection.Negotiated sell of company to a business that will champion big box sell through strategy.

Due to the acquisition of Nortel Enterprise Solutions to Avaya, I was a part of the integration and migration team for the digital marketing team. I continued to work on the interactive team helping develop online strategy and content.

Initially brought on board to revamp and improve the primary external facing email communication, the “Nortel Update” as a part of the greater lead generating online web strategy. Responsible for developing and championing ecommunication best practices and guiding principles for effective online communication. Leading thought leadership across all outward facing communication including emails, email newsletters, and Nortel.com. Created global form and campaign guidelines as related to generating leads through online channels resulting in more qualified leads - 49% less leads since 2008, BUT with an increase of converting 20% more leads to opportunity (as of the end of April 2009).Developed a revised strategy for the external facing email communication for Nortel with a focus on user engagement. Resulting in an improved engagement rate based on average click thrus increasing from 4.25% in 2007 to 6.43% in 2008. CSAT survey revealed 70%+ of users said the new design was “Better” or a “Huge Improvement” based on the new email template. Defined standard email metrics and best practices providing global cross-functional marketing teams with defined ways to develop and measure effective email programs.Optimized and streamlined the process for enewsletter creation resulting in time and money saved. An average savings of approximately $1,500/month, but with improved user engagement as mentioned above.

Recruited to develop and lead client relationships with result focused growth strategies.Responsible for cultivating relationships with potential clients, assessing their needs and preparing targeted sales proposals and budgets for sales presentations. Worked with new clients to establish and define program goals in order to accurately strategize and put in place comprehensive online campaigns that produce bottom line results. Maintained existing client relationships while targeting up-selling opportunities. Responsible for creating strategies and budgets for online program growth.Managed cross-functional internal teams including account service, information architecture, creative, development, and marketing analysis, in order to deliver projects on time and within budget. Tracked and viewed customer experiences through all communication channels to better understand the most effective way to communicate with each client’s customer segments.Managed and kept happy “problem accounts” through relationship building and maintaining clear and defined expectations for all needs and projects. Established internal company-wide best practices along with sound, repeatable work processes to maximize efficiency and profit in all areas. Responsible for client service recruiting and interviewing. Ultimately responsible for the success and performance of all client service new hires.

Recruited as a Campaign Manager to help facilitate processes and define reporting standards. Promoted within 3 months to lead multiple accounts under the Microsoft client umbrella. Developed and implemented strategic direction for the primary e-marketing lead generator for over 2,500 Microsoft SST events nationwide and concluded FY04 with a YOY attendance increase of 19% and exceeded the FY04 goal by 26%. Hired specifically to develop and build real-time reporting system for POPstick that was specifically focused on the Microsoft client needs. Successfully implemented the reporting system, met client reporting needs, and used the system as a model for other clients within POPstick. Harvested and signed new business outside of POPstick’s core business model within Microsoft. Lead strategic direction on e-mail campaign testing to increase open rates, click thru rates, and overall HTML campaign success.Managed client needs along side the internal creative and production team in order to develop projects on time and within budget.

Hired entry-level as a Team Assistant and promoted 6 months later to Account Coordinator to manage projects and client relationships for multiple accounts.Managed print collateral, ad placement, direct mail and e-marketing campaigns for World Vision’s 30 Hour Famine (a world wide youth event that unites over one million teens). Lead the 2004 30 Hour Famine marketing campaign to a historical record breaking fundraising goal of $11 MM making for a 37% increase from 2003. Built and maintained client relationships to ensure long term growth.Conducted results analysis on marketing campaigns and test cells.Managed annual budget of 3.5 MM.Collaborated with creative director, graphic artists, copy writer, and print production team to develop strategic framework for marketing campaigns.Performed cost analysis for all projects showing the internal return on each project.