Sarah Walls Email & Phone Number

New York, New York, US

• Led Citi Strata Premier credit card refresh project that launched in May 2024 and included card redesign, value proposition enhancements, and positioning and branding overhaul
• Leading GTM workstream to promote newly launched card to drive customer acquisitions, engagement, and branding via social media influencers, PR, and an exclusive Citi Sound Vault concert event
• Manage Citi Strata Premier card throughout the customer lifecycle to drive portfolio and revenue growth, customer engagement, and retention
• Conduct market research, competitive analysis, and customer data analysis to drive business decisions
• Build strong relationships and communicate and lead projects effectively across business functions in a large, highly matrixed org

New York, New York, US

• Led paid media audience activation and measurement for various LOBs for display, addressable TV, search, social, audio channels
• Led strategic audience-first initiatives utilizing 1P and 3P data to drive media efficiency and help meet business goals
• Led data enrichment proof-of-concept project to automate enriching Citi offline data with 3P data in paid media to drive media efficiency, resulting in 30% incremental lift in paid media reach for Citi 1P audiences and.
• Led research project with data partner to create analysis of mobile vs. desktop customers to improve paid media performance among mobile users
• Assisted with building business case, gaining legal approval, and building go-to-market strategy for key initiative in email channel
• Helped formulate go-to-market strategy, build business requirements, fulfill legal and fair lending requirements, and led project for successful launch and measurement of programmatic direct mail for various LOBs

Zurich, Zurich, CH

- Head up digital client acquisition strategy, lead management, and marketing/sales alignment for the Adecco Staffing business in the US.

Zurich, Zurich, CH

- Drive strategy and implementation of marketing automation (Pardot), lead management, and sales/marketing alignment across business units for the US.

Zurich, Zurich, CH

- Drive digital marketing strategy for the Adecco Group North America family of brands for national, regional, and local B2B and B2C campaigns.- Act as SME and offer ongoing support and training across the department for paid promotion channels including paid social, content syndication, native advertising, and emerging digital ad platforms. - Research and.

Jacksonville, Florida, US

As a Manager of Client Marketing Strategy, I worked with a portfolio of over 40 clients, including major international hotel brands and small independent properties in a wide range of markets, to tailor digital marketing strategies to their needs and offer ongoing support with the end goals of increasing revenue through the web-direct channel and building.

Jacksonville, Florida, US

- Wrote thoroughly researched SEO content for new websites, mobile websites, Facebook pages and email blasts for small, medium and large hotel brands. - As a personal initiative outside of my regular duties, researched and collaborated across departments to develop a proprietary style guide which established standards and best practices for the copy.

Wrote articles for online media site and marketed articles through social media channels including Facebook, Twitter, Pinterest and Google+.

Wrote content for website of small business, wrote and edited external communications, managed social media content, helped devise and implement lean initiatives to streamline operations and improve customer service, verified patient insurance eligibility and benefits, handled insurance claims, helped patients understand their treatment plans and insurance.

Comprehensively edited author’s book manuscript from initial transcription to final draft, including working closely with author to form writing into logical narrative, and structuring, organizing, and editing manuscript to improve clarity, style, and readability.

Maintained, edited, and improved website content formatting, tested site functionality, communicated with clients.